Getting Closer to Your Customer

The Character Ethic vs. The Personality Ethic – Why Character Trumps Personality As Stephen Covey writes in The 7 Habits of Highly Effective People, most of the success literature published in the United States for the first century and a half after 1776 focused on The Character Ethic as being the underlying foundation of how a person can live an influential, […]

Unveiling the Secrets of Successful Keynote Speaker Booking: Insights from a Meeting Planner To learn more about booking a keynote speaker tailored to your event’s specific needs, please don’t hesitate to contact us. Our experienced team is ready to provide expert guidance and help make your next event an unforgettable success. A Meeting Planner’s Perspective […]

Sam Stewart, She survived breast cancer, an abusive marriage, financial ruin, a failed suicide attempt, body dysmorphia and much more, rises to the top and is back on her feet with purpose. If Oprah Winfrey, Brené Brown and Joan of Arc somehow managed to have a lovechild together, the result would most likely be Cape […]

Businesses adopting a Working Remote workforce is a trend that has gained an increase of momentum this past year and for some, will continue to be reality for the foreseeable future. There are of course the obvious benefits for a remote team – no commutes for employees and lower overhead costs such as an office […]

Successful women in leadership roles manage their Personal Branding Benefits on a daily basis; and they started focusing on creating theirs early-on in their careers. Why do they focus on Personal Branding? And why has it become such a hot topic in the workforce today? Smart women in business understand the basic concept that every […]

Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.   For […]

I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.   Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]

Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]