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Lisa Tanzer journey to President of the $100 million optimistic lifestyle brand, Life is Good, started in 1990 when she joined the board of “Project Joy”, a small play therapy program for kids facing early childhood trauma in Boston.
Today that little play group has evolved into The Life is Good Kids Foundation which positively impacts over 1 million kids per year by delivering Life is Good’s mission – to spread the power of optimism – through an integrated business and nonprofit model.
Lisa’s early career started in strategy consulting with PricewaterhouseCoopers. After attending business school, Lisa pursued a career in marketing with Gillette, Hasbro and Staples.
She later switched her focus to start-ups in the e-commerce, entertainment and education sectors. After a career growing both Fortune 500 and start-up consumer brands, Lisa Tanzer joined Life is Good as the Head of Marketing in 2015, and was honored to be promoted to President in 2016.
At a time when it’s easy to get consumed by the negativity, Life is Good’s products and social work serve as a daily reminder to focus on the good happening all around us.
Lisa Tanzer is continuing to grow the Life is Good business to deliver this simple, yet powerful message.
Lisa has always lived in the Boston area. She attended Tufts University and Harvard Business School and currently lives in Needham.
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Jasmine Star helps entrepreneurs build a brand and market it on social media. After quitting law school, she picked up a camera, built an internationally recognized business, and teaches others how to do the same. In addition to chasing wild dreams, Jasmine works with her husband and grumpy dog, and you’ll likely find her walking […]
Carlos Gil is a first-generation Latino marketing executive, best-selling author of “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,” international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software. Carlos’ work […]
Hanna Fitz is known for reinventions and rebranding for premium positioning for experts and bespoke brands. She has over 12 years of experience as a consultant and coach for luxury award-winning brands in travel, design, retail, service-based experts, and entrepreneurs on 5 continents globally. Thousands of people all over the world have experienced Hanna’s talks, […]
Ellie Doty has had an 18+ year career in marketing and brand building in multi-location, iconic brands across the globe including KFC, Taco Bell, Chili’s and Burger King. For the past 7 years Ellie was in the CMO position for those brands, cross-functionally crafting and executing growth and turnaround strategies, leading and building diverse teams, […]
Tiffany Shlain is an Emmy-nominated filmmaker, speaker, bestselling author, and founder of The Webby Awards. She is the recipient for the 2021 Creating The Future Award from the Maui Film Festival. The Museum of Modern Art in New York premiered her live one-woman “Spoken Cinema” show, Dear Human right before the pandemic. Tiffany Shlain […]
If you dream of inspiring cult-like brand loyalty and especially the kind that involves mile-long queues and even permanent tattoo then Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation. With global […]
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama […]
As founder and CEO of Mindset Digital, Debra Jasper, Ph.D., applies her deep passion for powerful storytelling to helping professionals capture attention in a digital age. Debra has given talks to more than 50,000 professionals around the world, from the Australian Global Internet Conference to Sweden’s Schibsted Academy and the Ukrainian Council of Ministers. Today, […]
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