Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Alex Okosi is a Nigerian-born, US-educated media executive responsible for developing and launching MTV Africa (MTV Base) in February 2005. Currently, he is responsible for managing the growth and development of the Viacom International Media Networks Africa business – a multichannel portfolio that reaches over 100 million viewers and includes MTV, MTV base, Nickelodeon, VH1, […]
Alyson McGregor is a graduate of Boston University School of Medicine and Brown University Emergency Medicine Residency. Dr. McGregor is the Director for the Division of Sex and Gender in Emergency Medicine (SGEM), formerly Women’s Health in Emergency Care, at Alpert Medical School Department of Emergency Medicine and Co-Director for SGEM Fellowship. Dr. McGregor is […]
As an experienced branding and marketing specialist Donna Rachelson is passionate about empowering entrepreneurs and women. Donna is a guest lecturer at Gordon Institute of Business Science (GIBS) having penned three books. With a wide frame of reference, being a mother and an adventurer, here she generously shares her thoughts with us: Donna Rachelson, Definition […]
Mr. Sam Pitroda is an internationally respected telecom inventor, entrepreneur, development thinker, and policy maker who has spent 49 years in information and communications technology (ICT) and related global and national developments. Credited with having laid the foundation for India’s telecommunications and technology revolution of the 1980s, Mr. Pitroda has been a leading campaigner to […]
Ben started in TV more than 14 years ago where he was involved in both live and pre-recorded programs at Namibia’s one and only national broadcaster: NBC. Fast-forward several years, he found himself in the fantastical world of TV Commercials hoping this industry to be full of excitement, glitz and glamour. Needless to say, this […]
Prof Saurabh Sinha cannot but leave an impression on those who encounter him. As one of South Africa’s great electronic engineers he has obtained his B. Eng, M. Eng and Ph.D. degrees in Electronic Engineering from the University of Pretoria (UP) having achieved both his B. Eng and M. Eng with distinction. As a published […]
Severine Autesserre is an Associate Professor of Political Science, specializing in international relations and African studies, at Barnard College, Columbia University (USA). Severine traces civil war and endemic violence to its roots, and its resolution, in local and interpersonal conflicts. Severine Autesserre is Driven By | I am driven by a visceral hatred of violence […]
Alex Seropian made his name as one of the founders of Bungie, the developers of Halo (the most successful box games of all time with $4 billion in revenue and more than 50 million games sold). Alex recently founded Industrial Toys a company focused on revolutionizing mobile games for core gamers and who are very […]
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