Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Lloyd Blankfein has been the Chairman and Chief Executive Officer of The Goldman Sachs Group, Inc. since June 2006, and a Director since April 2003. He serves as a member of the Goldman Sachs Management Committee and Board of Directors. Previously, he had been the firm’s President and Chief Operating Officer and prior to that, […]
Allon Raiz is regarded both locally and globally as a pioneer and maverick in the business incubation industry. He is the founder and CEO of Raizcorp which, according to The Economist, is the only genuine incubator in Africa, and currently supports in excess of 500 businesses. Allon is the author of two bestselling entrepreneurial books […]
Jason is one of the leading thinkers, consultants, strategists and educators in the emerging world of social media marketing. Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation […]
Stefan Antoni is South Africa’s very own “Howard Roarke” – creatively brilliant, outlandishly bold and prolific. He is today, without doubt, one of the most formidable and most decorated architects that South Africa has produced in recent times. Together with his partners and colleagues at SAOTA, he has continued to stretch the boundaries of creative […]
Beth founded her first company at age 22 and launched exclusive European fashion brands across the United States. It seemed like a dream job at first but Beth soon saw the human rights violations, environmental pollution and child labor prevalent in the industry. Determined to show that fashion could make a difference, Beth created her […]
Jean de Villiers was named Springbok captain for 2012 before the series victory over England in June, which made him South Africa’s 54th Test skipper. He is one of the most experienced Springboks ever and a natural leader, having led Western Province and the Stormers during his provincial career. De Villiers is deceptively quick, has […]
Dee Poon is the creative force behind the bespoke men’s shirt brand PYE, creating the men’s equivalent to the little black dress: the perfectly tailored crisp white dress shirt. A frequent presence on best-dressed lists in Asia and around the world, Poon is Hong Kong fashion royalty, the daughter of Dickson Poon, the owner of […]
Derek Sivers is best known for being the founder and former president of CD Baby, an online CD store for independent musicians. A professional musician (and circus clown) since 1987, Sivers started CD Baby by accident in 1997 when he was selling his own CD on his website, and friends asked if he could sell […]
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