Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Jon Mooallem is a a contributing writer at New York Times Magazine and writer at large for Pop-Up Magazine. Jon is also the author of American Hippopotamus and Wild Ones. Jon Mooallem Definition Of Success | I used to conflate success with impressing people and accumulating little tokens of prestige. Now, I see success in […]
Shep Hyken Legacy Project is a customer experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who […]
Linda Tucker has a vast spanse of experience which has subsequently resulted in her diverse views. Linda hailed from the realms of international marketing and fashion through a threatening life experience with a pack of lions to her devotion to the conservation of The White Lion. After being rescued by a Tsonga medicine woman from […]
Piers Fawkes is the founder and Editor-in-Chief of PSFK.com, a go-to source for new ideas and inspiration for creative professionals. Each month, 1 million creative professionals turn to the site to unearth new ideas that enable product, service and marketing innovation. Piers also hosts conferences and salons around the world, during which he and his […]
Jonathan “sprinkles” elements of wisdom and humor to create a learning environment that is light-hearted yet purpose-filled. In his talks, Jonathan provides the “wow” that audience members want and the substance that meeting planners value. Jonathan’s techniques and teaching style come from experience. Having faced many of the same personal, financial, and organizational challenges his […]
Arogyaswami J. Paulraj was born in Pollachi near Coimbatore, India. He joined the Indian Navy at age 15 through the National Defence Academy, Kharakvalsa and served the Navy for 30 years. Paulraj received his bachelor’s degree in electrical engineering from the Naval College of Engineering, Lonavala, India, and his doctorate in electrical engineering from the […]
Jessica Lawrence is the Executive Director of NY Tech Meetup (NYTM), the largest Meetup in the world and a non-profit organization supporting New York’s growing technology community. NYTM’s goal is to build a sustainable and diverse technology industry that drives economic growth, leads innovation, and creates positive, high-impact change. The organization’s perennially sold-out monthly events […]
After leaving her role as the founding CEO of the Interactive Advertising Bureau of South Africa (IAB SA) Josephine Buys, a dynamic and no-nonsense leader in the publishing and marketing industry in South Africa is now the new CEO for Publisher Research Council (PRC). Her interview below typifies the way she goes about life. It’s […]
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