Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Athol Williams came from humble beginnings in Mitchells Plain, Cape Town, and has then lived in Johannesburg, Boston and London. He currently splits his time between Oxford and Cape Town. Athol Williams has published 3 collections of poems and 2 children’s books. He also has a deep passion for reading and education. He is pioneering […]
Carina Schmid Legacy Project is the co-founder and CEO of The Global Experience, a non-profit organization and international youth media network dedicated to increase the intercultural dialogue. Since being in high school Carina enjoyed exploring different fields of work, including media production, marketing and journalism. A trip to Namibia eventually changed her life and made […]
Former Bafana Bafana player and Chairman of Football Magic Foundation: George is a former international football striker who played for Hellenic FC, Seven Stars, AmaZulu and most notably Bafana Bafana in the 1994 World Cup qualifiers. George then applied his football skills and experience to a distinguished career in football media publishing with Kickoff magazine, […]
Justin Clarke is the co-founder of One Africa Media (OAM), Africa’s largest online classifieds group. OAM owns some of Africa’s most prestigious and lucrative online properties, including PrivateProperty.co.za, South Africa’s leading property website; Jobberman.com, West Africa’s leading job website; Cheki.com,West and East Africa’s largest online auto marketplace; and SafariNow, South Africa’s leading travel and accommodation […]
Maria Popova is a reader, writer, interestingness hunter-gatherer, and curious mind at large. She has previously written for WiredUK, The Atlantic, The New York Times, and Harvard’s Nieman Journalism Lab, among others, and is an MIT Futures of Entertainment Fellow. I Am Driven By | The yearning to learn how to live, how to lead […]
In 1984, at a time when South Africa was beginning to feel the consequences of international isolation and sanctions, and when the tourism and hospitality industries faced bankruptcy and failure, Protea Hotels was launched – without a cent of capital and with just four hotels. Under the leadership of Arthur Gillis, the Protea Hotels Group […]
Listed in Forbes as one of five women changing the world of VC/Entrepreneurship, Kelly Hoey is the CMO of Cuurio, a New York City based startup. In 2011, Kelly co-founded Women Innovate Mobile, the first start up accelerator focused exclusively on launching and accelerating the growth of women-founded companies in mobile technology. An angel investor, […]
Hunter Lee Soik was a creative consultant for Kanye West and Jay Z’s Watch the Throne tour, and consultant for brands including Stella McCartney, Vitra, the CFDA Awards and Art Basel. He is now an entrepreneur and co-founder of New York based start-up, SHADOW, a mobile application that aims to harness your dreams the moment […]
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