Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Aspen Heights began with the vision to have the best product for students. We looked across a landscape of mostly aging apartment communities and wanted to “Revolutionize Student Living.” We actually listened to students and turned that feedback into communities they love. As we’ve grown, our neighborhoods continue to change and improve, but people have […]
Jon Boynton-Lee has it all! He is a South African actor, model, television personality and director who shot to fame in 2012 when he entered the Top Billing Dream presenter search and emerged the winner. This was followed up in 2014 when he was named as South Africa’s sexiest man by Cosmopolitan magazine as well […]
Mark graduated with a BCompt degree from UNISA in 1993. After some years as a commodities trader, he decided to pursue a goal of becoming an entrepreneur, which skill and strength he has applied over the past several years in spearheading Blue Label’s impressive organic and acquisitive growth and international expansion. Together with his brother […]
After a ‘moment of magic’ when Anna was spotted by a model agency scout while working as a barmaid in London, she was thrust into the world of International modelling when she joined the agency that also managed supermodels Yasmin Le Bon and Linda Evangelista. She went on to model for some of the biggest […]
Guy Ailion is one of South Africa’s brightest young architects. The winner of SA’s 2010 National Architectural Student of the Year award for his M.A.Thesis Everywhere is Here: Architecture and a Developing Information Society, his design is informed by a dual fascination with moving images and the urban environment. Not only is he revolutionizing the […]
Dorie Clark | The Legacy Project is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Reinventing You (Harvard Business Review Press, 2013) and Stand Out (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized […]
Allon Raiz is regarded both locally and globally as a pioneer and maverick in the business incubation industry. He is the founder and CEO of Raizcorp which, according to The Economist, is the only genuine incubator in Africa, and currently supports in excess of 500 businesses. Allon is the author of two bestselling entrepreneurial books […]
In 2008, Patrick was elected an Ashoka Fellow for his work as a social entrepreneur. At Ashoka, he was one of the first Fellows with a strong background in the for-profit corporate sector, and one of the first to have scaled a for-profit social enterprise globally. More recognition soon followed: He was named an Endeavor […]
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