Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Beth founded her first company at age 22 and launched exclusive European fashion brands across the United States. It seemed like a dream job at first but Beth soon saw the human rights violations, environmental pollution and child labor prevalent in the industry. Determined to show that fashion could make a difference, Beth created her […]
Allon Raiz is regarded both locally and globally as a pioneer and maverick in the business incubation industry. He is the founder and CEO of Raizcorp which, according to The Economist, is the only genuine incubator in Africa, and currently supports in excess of 500 businesses. Allon is the author of two bestselling entrepreneurial books […]
Andile Khumalo is the the ex Chief Investment Officer of MSG Afrika, a media and communications group. He is also the founder of I am an Entrepreneur, an online platform to find and assist entrepreneurs in South Africa. Andile was named one of Mail & Guardian‘s Top 200 Young South Africans in 2012. Andile Khumalo […]
Michael Jordaan, Venture Capitalist and wine enthusiast stepped down as CEO of First National Bank, one of SA’s largest banks with a customer base of nearly nine million, in August 2013 to pursue his passion for entrepreneurship. With more than 20 years’ experience in the financial services sector and nearly a decade at the helm […]
Jonathan “sprinkles” elements of wisdom and humor to create a learning environment that is light-hearted yet purpose-filled. In his talks, Jonathan provides the “wow” that audience members want and the substance that meeting planners value. Jonathan’s techniques and teaching style come from experience. Having faced many of the same personal, financial, and organizational challenges his […]
Vivek Wadhwa is a Fellow at Arthur & Toni Rembe Rock Center for Corporate Governance, Stanford University; Director of Research at the Center for Entrepreneurship and Research Commercialization at the Pratt School of Engineering, Duke University; and Distinguished Fellow at Singularity University. He is author of “The Immigrant Exodus: Why America Is Losing the Global […]
Passionate about international education and providing diverse academic options to committed learners, Angela Franklin (a native of Cincinnati, Oh) has worked in West Africa and the United Arab Emirates in the development and implementation of several international branch campuses. Franklin has extensive professional experience working with international partners to develop collaborative programs. As the Director […]
Trevor Mclean-Anderson is Founder & CEO of Axis House, a billion Rand turnover multinational business servicing mines with a range of highly specialised proprietary chemical products. My Definition Of Success | In the beginning, success meant the accumulation of wealth or the accumulation of recognition in one’s chosen industry. I was very lucky that early on […]
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