Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Fred is deeply passionate about Africa and believes that the missing ingredient on the continent is good leadership. In line with this, he has founded two organizations that aim to catalyze a new generation of ethical, entrepreneurial African leaders: African Leadership Academy and the African Leadership Network. In recognition of his work in developing Africa’s […]
Beth founded her first company at age 22 and launched exclusive European fashion brands across the United States. It seemed like a dream job at first but Beth soon saw the human rights violations, environmental pollution and child labor prevalent in the industry. Determined to show that fashion could make a difference, Beth created her […]
Nigel Saval was motivated by his love for surfing and the pivotal role that this sport played in his life, he started the 9 Miles Project in 2013 with the vision of improving the community. The project works with the youth of Strandfontein, Bayview, San Remo and surrounding informal settlements in the Western Cape and […]
Brian Biro can be described as one of today’s most sought-after professional speakers, but he is so much more. He is also a Teambuilding Speaker, a Motivational Speaker, and a Leadership Speaker with the skills, knowledge and experience to truly deliver exceptional results. Companies and organizations who are truly committed to bringing out the best […]
Orrin Woodward TLP has co-founded two multi-million dollar leadership companies and serves as the Chairman of the Board of The Life Leadership. He has a B.S. degree from GMI-EMI (now Kettering University) in Manufacturing Systems Engineering. In addition, he attended University Of Michigan’s prestigious MBA program, completing half of the requirements for his MBA, before […]
Jon Mooallem is a a contributing writer at New York Times Magazine and writer at large for Pop-Up Magazine. Jon is also the author of American Hippopotamus and Wild Ones. Jon Mooallem Definition Of Success | I used to conflate success with impressing people and accumulating little tokens of prestige. Now, I see success in […]
Simeon Oriko is a young entrepreneur, who is the founder and Executive Director of The Kuyu Project, which is a digital literacy initiative aimed at teaching African high school students how to use social media and other digital tools to effect social change in their communities. Another project Simeon is involved in is Jamlab which […]
Bridgette Gasa is the founder and Managing Director of The Elilox Group. She holds a PhD in Construction Management with NMMU and is the Chartered Institute of Building’s (CIOB) Past-President for the Africa Region. She serves on a number of Boards and is a recipient of prestigious awards which include a Department of Science & […]
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