Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Petra Škarja is a young entrepreneur with inspirational life story, where motto JUST DO IT takes an important part. She is an author of two best sellers in Slovenia and an organizer of the biggest event for women entrepreneur in Slovenia. She says she is just a girl who decided to make her own way […]
With a wealth of knowledge from years spent in the IT sector, Keith Jones founded Start With 7 (SW7) to fulfill his passion to grow startup technology businesses in Africa. Recognising the dynamic changes facing this industry, Keith rolls up his sleeves to share his considerable experience through mentoring and gives us now an insight […]
David Grier – TLP is a speaker, chef and dedicated athlete and adventurist. He´s was born on the 16th of January 1960 into a Cape wine farming family in South Africa, here his love of the outdoors, food, wine and adventure began. He set out to take all his passions to the extreme and explore […]
Ted is a keynote speaker, author of A World Gone Social: How Companies Must Adapt to Survive, three-time CEO and Chairman and Founder of SwitchandShift.com. Ted Coiné is one of the most influential business experts on the Web, top-ranked by Forbes, Inc., SAP Business Innovation, and Huffington Post for his leadership, customer experience, and social […]
Fred is deeply passionate about Africa and believes that the missing ingredient on the continent is good leadership. In line with this, he has founded two organizations that aim to catalyze a new generation of ethical, entrepreneurial African leaders: African Leadership Academy and the African Leadership Network. In recognition of his work in developing Africa’s […]
Pepe Marais is one of SA’s advertising creative icons with a track-record to make anyone in the local advertising landscape swoon with awe, admiration, and to be honest, in my case, a twinge of jealousy. Together with his business partner, he founded the award-winning, highly acclaimed and sought-after agency, Joe Public, whilst still in his […]
Jessica Lawrence is the Executive Director of NY Tech Meetup (NYTM), the largest Meetup in the world and a non-profit organization supporting New York’s growing technology community. NYTM’s goal is to build a sustainable and diverse technology industry that drives economic growth, leads innovation, and creates positive, high-impact change. The organization’s perennially sold-out monthly events […]
Addressing her fears and inner doubts means Susan Hayden tells off a fictional guinea fowl called Martha. Susan waxes lyrical via her Disco Pants Blog offering a distinctive opinion on a wide range of topics. Her honest and intuitive approach keeps her audience reading until the end. Here Susan shares a bit about her wonderful […]
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