Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Beatrice Witzgall is the CEO and founder of LumiFi, is an accomplished, award-winning lighting designer with more than 20 years of global experience. She has worked on countless lighting design projects alongside renowned architects including Frank Gehry and Steven Holl. Having worked as a German trained architect and graphic design and digital media teacher, Beatrice […]
Having a passion for inspiring people to believe in themselves and become everything they are capable of becoming, Mark is charged with transforming Luck Companies into a global Values Based Leadership (VBL) organization. In his role as Chief Leadership Officer, he serves as a thought leader for the ongoing development of the VBL ideology and […]
Platinum-selling South African singer/model/actress Lira (which translates to “love” in Sesotho) has already conquered South Africa and much of Europe with her irresistible blend of R&B, Jazz and African styles. She is a multi-platinum selling and an 8x South African Music Award-winning Afro-Soul vocalist and with her debut U.S. release and a US tour in […]
Lance Brown author of “The Driver of Change” is a living testament to his “Creating Opportunities” philosophy and presentations. Growing up in Mitchells Plain, a Cape Town suburb where dreams rarely stretch beyond one’s street corner, Lance dared to reach for the stars. From a small seed of a basic job as a delivery driver […]
Alyson McGregor is a graduate of Boston University School of Medicine and Brown University Emergency Medicine Residency. Dr. McGregor is the Director for the Division of Sex and Gender in Emergency Medicine (SGEM), formerly Women’s Health in Emergency Care, at Alpert Medical School Department of Emergency Medicine and Co-Director for SGEM Fellowship. Dr. McGregor is […]
Kojo Baffoe is best known as at the editor of Destiny Man magazine where he has combined his interest in business, and his a passion for people with his obsession with writing. His prolific writing and creative drive has seen him spread to poetry, blogging and everything else. What I Do | I guess it […]
Richard St John is a Success Analyst , Speaker , Author and marathon runner. He achieved success as a member of scientific staff at Nortel Networks R&D labs. He’s won design awards, did breakthrough consumer/user research, and masterminded creative production for many of Nortel’s largest product launches. He started The St. John Group, an innovative […]
Phil has more than 24 years’ experience in the fast-moving consumer goods industry in various senior positions. Phil has previously served as COO – Africa for Coca Cola SABCO and as an Executive Director at Tiger Brands. My Definition Of Success | Success is two-fold. My job is extremely important to me. That said, as […]
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