Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Hunter Lee Soik was a creative consultant for Kanye West and Jay Z’s Watch the Throne tour, and consultant for brands including Stella McCartney, Vitra, the CFDA Awards and Art Basel. He is now an entrepreneur and co-founder of New York based start-up, SHADOW, a mobile application that aims to harness your dreams the moment […]
Jason is one of the leading thinkers, consultants, strategists and educators in the emerging world of social media marketing. Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation […]
Bora Yoon Definition Of Success | Success means living a satisfied life, in which one can pursue the art of creation, cultivating self-knowledge, community and enlightenment both inwards and outwards. I Am Driven By | Transformation, purpose and progress, creating something that wasn’t there before. Defying people’s perceptions and ideas of what could or should be, and […]
Anthony Christov is an art director currently designing the look for films at award-winning Pixar Animation Studios. He most recently art directored WALL•E. He worked in a similar capacity for the successful Finding Nemo animated feature and was the set designer for Cars and The Incredibles. My Definition Of Success | I think success is having […]
Jessica Lawrence is the Executive Director of NY Tech Meetup (NYTM), the largest Meetup in the world and a non-profit organization supporting New York’s growing technology community. NYTM’s goal is to build a sustainable and diverse technology industry that drives economic growth, leads innovation, and creates positive, high-impact change. The organization’s perennially sold-out monthly events […]
Kristina Dryža is an international trend forecaster, writer and author of the allegorical novel, Grace and the Wind. Of Lithuanian origin she was raised in Adelaide, Australia and moved overseas in 1999. For the past 13 years Kristina has been based between London, New York, Tokyo and Hawaii while travelling the world gaining insight into […]
Alex Okosi is a Nigerian-born, US-educated media executive responsible for developing and launching MTV Africa (MTV Base) in February 2005. Currently, he is responsible for managing the growth and development of the Viacom International Media Networks Africa business – a multichannel portfolio that reaches over 100 million viewers and includes MTV, MTV base, Nickelodeon, VH1, […]
Jake Harriman graduated with distinction from the U.S. Naval Academy and served seven and a half years as an Infantry and Special Operations Platoon Commander in the Marine Corps. Jake believes that the “War on Terror” won’t be won on the battlefield alone, but that disenfranchisement, lack of education, and extreme poverty must also be […]
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