Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Ernie Els has 70 professional career victories to his name, including four Major Championships, two World Golf Championships and seven World Matchplay titles. He is ranked No.1 in all-time career earnings on the European Tour and is known as “The Big Easy” due to his imposing physical stature, along with his fluid golf swing. I […]
Mr. Ian Moir has been the Chief Executive Officer of Woolworths Holdings Limited since November 18, 2010. Mr. Moir served as Managing Director of Retail at Country Road Ltd. since January 1, 2010, served as its Chief Executive Officer from November 2000 to January 1, 2010 and served as its Chief Operating Officer. He served […]
Mike Laws is an expert in mobile communications and is currently the CEO of Imaginatrix, a company providing mobile marketing and advertising consulting services. He has worked with some of South Africa’s biggest brand names and was instrumental in the commercialisation of Vodacom’s “please call me” service. He strongly believes that mobile communications have the […]
Rachel Goble grew up in an interconnected and multicultural world. Whether traveling to Central America with her family to survey land for the founding of a non-profit or trudging through the Sierra Nevada mountains as her parents sought to awaken Christians to our role as creation’s caretakers, Rachel learned early that the world’s peoples and […]
Louis Minnaar forms one half of Albino Creations, with Werner Burger. Their amazing collaboration allows them to tackle animation, illustration and design work, and from what we can see, there is no shortage of magnificence in their work. They see beauty in things that ordinarily seem odd, and this gives them their explicit uniqueness. From […]
Rose Caiola could have easily been defined by her success in the highly competitive world of New York City real estate, but she has ventured far beyond the boundaries of the business world. Her yearning for a better understanding of human wellness has taken her down diverse paths and led her to meet many fascinating […]
Shaun Harris is most well-known for his recent role as MD for Futurelife, which he helped become the fastest growing cereal brand in SA as well as market leader in its own new segment, increasing it’s revenue tenfold and in the process leading the brand to win numerous national and international awards along the way. […]
Ben started in TV more than 14 years ago where he was involved in both live and pre-recorded programs at Namibia’s one and only national broadcaster: NBC. Fast-forward several years, he found himself in the fantastical world of TV Commercials hoping this industry to be full of excitement, glitz and glamour. Needless to say, this […]
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