Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
An experienced strategist, trainer and customer experience improvement specialist, Nathalie has more than 25 years’ experience in the customer service industry. Nathalie’s commitment to enabling her clients to deliver service excellence, coupled with her insight into the vital role that exceptional service has to play in ensuring the lasting success of any company, allows Nathalie […]
Richard St John is a Success Analyst , Speaker , Author and marathon runner. He achieved success as a member of scientific staff at Nortel Networks R&D labs. He’s won design awards, did breakthrough consumer/user research, and masterminded creative production for many of Nortel’s largest product launches. He started The St. John Group, an innovative […]
Misha had the idea for Greenpop after racking up 360 000 air miles while doing an advertising job. They wanted to offset their carbon footprint but couldn’t face just handing over money – they wanted to get their hands dirty. Misha gathered like-minded individuals and started a campaign which aimed to plant 1000 trees in […]
Richard Griffin is the managing director of dinner theatre and restaurant group Madame Zingara Holdings. He has a talent for creating unique dining experiences for customers and his focus on delivering personalised service is almost fanatical. Every night that Madame Zingara runs, Richard Griffin and his crew transform the famed Belgian tent of mirrors into […]
Allon Raiz is regarded both locally and globally as a pioneer and maverick in the business incubation industry. He is the founder and CEO of Raizcorp which, according to The Economist, is the only genuine incubator in Africa, and currently supports in excess of 500 businesses. Allon is the author of two bestselling entrepreneurial books […]
Nigel Saval was motivated by his love for surfing and the pivotal role that this sport played in his life, he started the 9 Miles Project in 2013 with the vision of improving the community. The project works with the youth of Strandfontein, Bayview, San Remo and surrounding informal settlements in the Western Cape and […]
Carina Schmid Legacy Project is the co-founder and CEO of The Global Experience, a non-profit organization and international youth media network dedicated to increase the intercultural dialogue. Since being in high school Carina enjoyed exploring different fields of work, including media production, marketing and journalism. A trip to Namibia eventually changed her life and made […]
Lenora Billings-Harris TLP, CSP is an internationally recognized speaker, multicultural diversity expert, and author with more than twenty-five years experience in the public and private sectors. She served as an adjunct professor for Arizona State University, and is currently on the adjunct faculty of University of North Carolina-Greensboro. Lenora Billings-Harris TLP (The Legacy Project) Lenora received her […]
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