Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Chris Bertish Legacy Project has a string of notable world firsts under his belt. He won the Mavericks Big Wave International surfing event in the biggest and heaviest waves ever recorded in the history of the sport. He also recently became the first person ever to cross any ocean on a SUP board, paddling 7500km’s […]
Our dream when we started CA Connect was to be the first private SAICA[1]-accredited CTA[2] in South Africa that offered contact education to students who were not able to study on a full-time basis. We wanted to run a programme that was founded on inclusion, support and genuine care taking a fresh look at education, […]
Oscar Monama is a director of Strategy and Marketing for I Am Emerge Pty Ltd which he co-owns. It is a creative agency that creates value for money through creative concepts, derived from observing trends in consumer living and society, while immersing clients brands within consumer’s daily life activities in order to effectively fulfill business […]
As Chief Executive Officer of the Creative Class Group, Rana Florida TLP manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson – to name just a few. Rana Florida TLP (Legacy Project) She brings to this leadership […]
Alan Brand is a leading expert in the development and provision of innovative employee wellness strategies enabling business enterprises throughout South Africa to mitigate the threat of HIV and AIDS and other associated health and wellness risks. He has developed numerous outcomes based wellness training modules. His personal energy and unique and professional facilitation skills […]
Michael Jordaan, Venture Capitalist and wine enthusiast stepped down as CEO of First National Bank, one of SA’s largest banks with a customer base of nearly nine million, in August 2013 to pursue his passion for entrepreneurship. With more than 20 years’ experience in the financial services sector and nearly a decade at the helm […]
John Klukas was born in St. Paul, Minnesota. After receiving his B.A. in Psychology from the University of Minnesota, his interest in pursuing photography brought him first to Bangkok, Thailand and presently to New York City. Klukas works primarily in fashion photography and his work has appeared in a range of art and editorial publications […]
Shashi Naidoo is a South African actress, television presenter and model best known for co-hosting the e.tv magazine show 20Something. She also co-hosted the nation-wide MTV VJ search. She has been a part of various South African soapies, and has partaken in a plethora of TV commercials. She is also the sole owner of model […]
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