Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Beth founded her first company at age 22 and launched exclusive European fashion brands across the United States. It seemed like a dream job at first but Beth soon saw the human rights violations, environmental pollution and child labor prevalent in the industry. Determined to show that fashion could make a difference, Beth created her […]
Ralph Steadman is a prolific artist who in his 40 year career has produced thousands of groundbreaking and influential artworks. He is an artist, writer, sculptor, cartoonist and designer who has illustrated such classics as Alice in Wonderland, Treasure Island and Animal Farm. His books include the studies of Sigmund Freud and Leonardo da Vinci, […]
Ommo is the Founder and CEO of iBez, a technology company that provides software development services and also owns a number of web-based applications. She is a qualified IT Practitioner, entrepreneur and public speaker with many years of experience gained from working for a string of well-known investment banks and software companies both in the […]
Dr Sherylle Calder is a visual skills coach and guru. She is a sport scientist and performance coach, who is also known as “The Eye Lady”. Dr Calder has helped teams win 2 back-to-back Rugby World Cups amongst many other sporting trophies and her expertise in this field has long been recognised by the top […]
Over the last 25 years Wade Bales has built a hugely successful wine brand and business for himself and his colleagues on the back of an obsession to have both unsurpassed local industry knowledge and the most intimate of personal relationships with SA’s leading winemakers. His unique wine merchant business model, which closely resembles that […]
Suzanne Frazer is the co-founder of the MACZAC Douglas Tom “Thumbs-Up” Award winning non-profit organization Beach Environmental Awareness Campaign Hawai’i also known as the B.E.A.C.H. The all-volunteer organization’s mission is to build awareness of marine debris and find solutions through environmental education, plastic reduction, litter prevention campaigns and beach clean-ups. In 2013, Suzanne together with […]
Rob Caskie Legacy Project shares his Stories of human trials and triumphs never go out of vogue, and mesmerising storyteller extraordinaire Rob Caskie, with his walking stick and trademark shorts, brings them alive like no other. Often in the settings where such stories unfolded, in South Africa and abroad. Rob Caskie Legacy Project In a […]
Passionate about international education and providing diverse academic options to committed learners, Angela Franklin (a native of Cincinnati, Oh) has worked in West Africa and the United Arab Emirates in the development and implementation of several international branch campuses. Franklin has extensive professional experience working with international partners to develop collaborative programs. As the Director […]
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