Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Claudio Valladares-Padua has bachelors’ degree in Business Administration and Biology. He started his graduate studies at the University of Florida in August, 1984, completed requirements for a Master of Arts degree in January of 1987 and for a Ph.D. in 1992. Claudio is a co-founder and Vice-President of the Board of IPÊ – Instituto de […]
Prof Saurabh Sinha cannot but leave an impression on those who encounter him. As one of South Africa’s great electronic engineers he has obtained his B. Eng, M. Eng and Ph.D. degrees in Electronic Engineering from the University of Pretoria (UP) having achieved both his B. Eng and M. Eng with distinction. As a published […]
Fred is deeply passionate about Africa and believes that the missing ingredient on the continent is good leadership. In line with this, he has founded two organizations that aim to catalyze a new generation of ethical, entrepreneurial African leaders: African Leadership Academy and the African Leadership Network. In recognition of his work in developing Africa’s […]
In 2006, at the age of 23, Helder Guimarães became the youngest ever World Champion of Card Magic. He was awarded the title after his performance in a triennial competition, which left both the judging panel and over a thousand other performers utterly baffled. Since then, using his background in acting and theatre, he created […]
Runa Khan is the founder and Executive Director of Friendship, a value-based organization in Bangladesh. Additionally, she is a Founder and Chairman of Friendship International based out of Luxembourg. Although currently her work is firmly rooted in the development sector, her interests and experiences are varied, resulting in an organization which approaches development innovatively for […]
Nicholas Rawhani first felt the urge to photograph everything around him on a family trip to India. Today, he shares the things that shock his senses on his photo blog, iamnixpix , which is a vehicle he uses to capture the beauty that surrounds him and communicate those indescribable emotions that he feels on a […]
Ted is a keynote speaker, author of A World Gone Social: How Companies Must Adapt to Survive, three-time CEO and Chairman and Founder of SwitchandShift.com. Ted Coiné is one of the most influential business experts on the Web, top-ranked by Forbes, Inc., SAP Business Innovation, and Huffington Post for his leadership, customer experience, and social […]
Taryn Lock is the Executive Director of Read to Rise, the NGO she co-founded with her husband Athol Williams. Having now interviewed them both on The Legacy Project I formally declare this couple as one of South Africa’s most special jewels. What hearts and passion they have for a better South Africa. In 2013, Taryn […]
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