Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Kojo Baffoe is best known as at the editor of Destiny Man magazine where he has combined his interest in business, and his a passion for people with his obsession with writing. His prolific writing and creative drive has seen him spread to poetry, blogging and everything else. What I Do | I guess it […]
Jake Harriman graduated with distinction from the U.S. Naval Academy and served seven and a half years as an Infantry and Special Operations Platoon Commander in the Marine Corps. Jake believes that the “War on Terror” won’t be won on the battlefield alone, but that disenfranchisement, lack of education, and extreme poverty must also be […]
Our dream when we started CA Connect was to be the first private SAICA[1]-accredited CTA[2] in South Africa that offered contact education to students who were not able to study on a full-time basis. We wanted to run a programme that was founded on inclusion, support and genuine care taking a fresh look at education, […]
Alasdair Harris is a marine ecologist with an unhealthy obsession for corals and has spent the past decade developing conservation initiatives in the Indian Ocean. Alasdair is recipient of the IUCN World Conservation Union’s Young Conservationists Award, winner of the Conde Nast Environment Award, an Ashoka Fellow, and a passionate ambassador of Australia’s penguins. His […]
Guy Ailion is one of South Africa’s brightest young architects. The winner of SA’s 2010 National Architectural Student of the Year award for his M.A.Thesis Everywhere is Here: Architecture and a Developing Information Society, his design is informed by a dual fascination with moving images and the urban environment. Not only is he revolutionizing the […]
Jhonathan Florez is a Colombian air athlete who has specialises in the disciplines of Skydiving, Base Jumping and wingsuit flying. In 2012 Jhonathan impressed the world when he broke 4 Guinness World Records, by making the longest jump in human history in both time and distance. Jhonathan passed away in Swtizerland in 2015 after he […]
Runa Khan is the founder and Executive Director of Friendship, a value-based organization in Bangladesh. Additionally, she is a Founder and Chairman of Friendship International based out of Luxembourg. Although currently her work is firmly rooted in the development sector, her interests and experiences are varied, resulting in an organization which approaches development innovatively for […]
Attie van Wyk is the CEO of Big Concerts, South Africa’s largest premier live entertainment company. The company has promoted more than 1600 shows with an excess of 300 international artists to an audience of more than 10 million people. In 2013, Attie was named as the Business Leader of the Year. Music Has Always […]
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