Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Ryan “Hedgie” Sandes is a South African trail runner, who In 2010 he became the first competitor to have won all four of the 4 Desserts races, each a 7-day, 250-kilometer self-supported footrace. Being rated as one of the greatest endurance athletes of all time, his most recent victory came in the 2014 North Face […]
Ron Edmondson is a pastor and church leader passionate about planting churches, helping established churches thrive, and assisting pastors and those in ministry think through leadership, strategy and life. Ron has over 20 years business experience, mostly as a self-employed business owner, and he’s been helping church grow vocationally for over 10 years. Ron Edmondson […]
Piers Fawkes is the founder and Editor-in-Chief of PSFK.com, a go-to source for new ideas and inspiration for creative professionals. Each month, 1 million creative professionals turn to the site to unearth new ideas that enable product, service and marketing innovation. Piers also hosts conferences and salons around the world, during which he and his […]
Louis Minnaar forms one half of Albino Creations, with Werner Burger. Their amazing collaboration allows them to tackle animation, illustration and design work, and from what we can see, there is no shortage of magnificence in their work. They see beauty in things that ordinarily seem odd, and this gives them their explicit uniqueness. From […]
Here Clive Butkow shares his journey from humble beginnings, through a remarkable career, leading from the front and investing and growing human capital. He advises on investment in self development, being always willing to learn but also being willing to teach. Clive Butkow | Legacy Project Tackling the job generation challenge currently facing South Africa, […]
Andrew is the co-founder and Managing Director of Yuppiechef, and heads up their strategy and technology. After developing websites and intranets for clients since 1999, he founded Yuppiechef in 2006 with Shane Dryden as a part-time venture while they continued to run a small web agency. Yuppiechef has since grown in to one of South […]
Everyone has a spirit for adventure yet few passionately pursue this professionally. Amongst many other extreme endeavours, Peter has rowed across the Atlantic, raced across the South Pole, negotiated blizzards all the while capturing the beauty of this planet and striving to harness significant action to protect our earth. Peter has also become globally known […]
Desiree-Anne Martin Legacy Project believes in the inherent ability for anyone to change. Her mantra is that there is hope, always and she is a Change Facilitator and Inspirational Speaker. Desiree-Anne has her Postgraduate Diploma (with Honours) from UCT and is a Honorary staff member at WITS University where she is a consultant to the […]
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