Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Joanne Harris (MBE) was born in Barnsley in 1964, of a French mother and an English father. She studied Modern and Mediaeval Languages at Cambridge and was a teacher for fifteen years, during which time she published three novels, including Chocolat (1999), which was made into an Oscar-nominated film starring Juliette Binoche . Since then, […]
Chloe Howard was born with a clubfoot. This meant enduring much corrective surgery and not growing up walking and running freely with her peers. From a young age, Chloe learnt to deal with physical and emotional suffering. Her parents wisely instilled in her the belief that she was born special and that God has a […]
Roman Rezac is a prolific South African retail entrepreneur with 25 years experience in a constantly evolving environment. He was an International knee-board surfer before he made his passion for beach lifestyle into a career. He opened his first Surf store in 1993 in Durban with borrowed capital and with hard work and perseverance he […]
Athol Williams came from humble beginnings in Mitchells Plain, Cape Town, and has then lived in Johannesburg, Boston and London. He currently splits his time between Oxford and Cape Town. Athol Williams has published 3 collections of poems and 2 children’s books. He also has a deep passion for reading and education. He is pioneering […]
David is one of the co-founders at Sanergy. David has worked at Ignia Fund in Mexico and at Endeavor. He was the Deputy Chair for Poverty Alleviation at the Clinton Global Initiative in 2005-2006, and taught in China for two years. David holds an MBA from MIT Sloan and a BA with distinction from Yale […]
Alison Killing | The Legacy Project became an architect because she likes making things. She read architecture at King’s College, Cambridge and Oxford Brookes and on graduating was shortlisted for the RIBA Silver Medal. She then went to work for a number of international design offices, including Buro Happold and Kees Christiaanse, on architecture, public […]
Sean Swarner was voted One of the World’s Top 8 Inspiring People of all Time and is the recipient of ESPN’s, Don’t Ever Give Up Award. He is a two time cancer survivor who was first diagnosed at age 13 with Hodgkin’s Disease and later with Askin’s sarcoma and is believed to be the only […]
Ajen Sita is the CEO of Ernst & Young Africa. Ajen joined the firm in 1993 focusing on entrepreneurial growth companies. He became a partner in 1999 and was appointed head of the entrepreneurial services division in 2001. Sita is the E&Y’s South African head of audit and chairman of the South Africa’s Thuthuka Education […]
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