Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Anja Ringgren Lovén is the moving spirit behind DINNødhjæp. She decided to resign as a store manager in 2011 to travel to Africa, where she worked for three months as an observer and relief worker for DanChurchAid (Folkekirkens Nødhjælp). During her stay she experienced poverty and hunger so extreme that she in no way was […]
I first spotted Seth Hulley surfing as a ‘grom’ in Umhlanga Rocks in the 80’s and even way back then it wasn’t hard to see that this young man was going to go all the way. He was everything a surfer needs to be: blond, tanned, strong, athletic, fun, bad-assed, uber-confident and competitive. You name […]
Dee Poon is the creative force behind the bespoke men’s shirt brand PYE, creating the men’s equivalent to the little black dress: the perfectly tailored crisp white dress shirt. A frequent presence on best-dressed lists in Asia and around the world, Poon is Hong Kong fashion royalty, the daughter of Dickson Poon, the owner of […]
Brian Biro can be described as one of today’s most sought-after professional speakers, but he is so much more. He is also a Teambuilding Speaker, a Motivational Speaker, and a Leadership Speaker with the skills, knowledge and experience to truly deliver exceptional results. Companies and organizations who are truly committed to bringing out the best […]
Dr Sherylle Calder is a visual skills coach and guru. She is a sport scientist and performance coach, who is also known as “The Eye Lady”. Dr Calder has helped teams win 2 back-to-back Rugby World Cups amongst many other sporting trophies and her expertise in this field has long been recognised by the top […]
Suzana Machado Padua (Brazil, 1950) has a background in Visual Communication from the Catholic University of Rio de Janeiro, Brazil (1977). Since the late 80s, she began to work on environmental education, focusing on the protection of one of the most endangered species of primates in the world: the black-lion tamarin. This primate became the […]
Richard Griffin is the managing director of dinner theatre and restaurant group Madame Zingara Holdings. He has a talent for creating unique dining experiences for customers and his focus on delivering personalised service is almost fanatical. Every night that Madame Zingara runs, Richard Griffin and his crew transform the famed Belgian tent of mirrors into […]
Rose Caiola could have easily been defined by her success in the highly competitive world of New York City real estate, but she has ventured far beyond the boundaries of the business world. Her yearning for a better understanding of human wellness has taken her down diverse paths and led her to meet many fascinating […]
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