Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Matthew Waldman is a New York based artist and designer most prominently known for creating NOOKA Inc. a lab dedicated to exploring universal communication via form, language and fashion. My Definition Of Success | I have a fairly traditional view of success, one based on esteem and stature in one’s field or based on one’s work being […]
Richard St John is a Success Analyst , Speaker , Author and marathon runner. He achieved success as a member of scientific staff at Nortel Networks R&D labs. He’s won design awards, did breakthrough consumer/user research, and masterminded creative production for many of Nortel’s largest product launches. He started The St. John Group, an innovative […]
Beth founded her first company at age 22 and launched exclusive European fashion brands across the United States. It seemed like a dream job at first but Beth soon saw the human rights violations, environmental pollution and child labor prevalent in the industry. Determined to show that fashion could make a difference, Beth created her […]
Roman Rezac is a prolific South African retail entrepreneur with 25 years experience in a constantly evolving environment. He was an International knee-board surfer before he made his passion for beach lifestyle into a career. He opened his first Surf store in 1993 in Durban with borrowed capital and with hard work and perseverance he […]
Debbie Millman – TLP is an American writer, educator, artist, and designer who is perhaps best known as the host of the Design Observer podcast ‘Design Matters’. She is ‘President of Design’ at Sterling Brands, based in New York City, working with brands such as Pepsi, Gillette, Colgate, Kimberly-Clark, Nestlé, and Campbells. She chairs the […]
Jonathan “sprinkles” elements of wisdom and humor to create a learning environment that is light-hearted yet purpose-filled. In his talks, Jonathan provides the “wow” that audience members want and the substance that meeting planners value. Jonathan’s techniques and teaching style come from experience. Having faced many of the same personal, financial, and organizational challenges his […]
Janet is co-founder and managing partner of Charlotte Rhys, South Africa’s leading luxurious bath, body and lifestyle range. Within 14 years the brand expanded from a single product to over 100 luxury products. Today they supply leading hotels across the world. My Definition Of Success | Success means achieving the goals you set, and it is inevitable […]
Ben started in TV more than 14 years ago where he was involved in both live and pre-recorded programs at Namibia’s one and only national broadcaster: NBC. Fast-forward several years, he found himself in the fantastical world of TV Commercials hoping this industry to be full of excitement, glitz and glamour. Needless to say, this […]
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