Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Rachel Goble grew up in an interconnected and multicultural world. Whether traveling to Central America with her family to survey land for the founding of a non-profit or trudging through the Sierra Nevada mountains as her parents sought to awaken Christians to our role as creation’s caretakers, Rachel learned early that the world’s peoples and […]
Jason is one of the leading thinkers, consultants, strategists and educators in the emerging world of social media marketing. Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation […]
Josephine MÉNDEZ-NEGRETE, associate professor in Mexican American studies at the University of Texas at San Antonio, received her PhD at the University of California, Santa Cruz. Duke University Press published Las Hijas de Juan: Daughters Betrayed as a revised edition in 2006. Her current manuscript A Life on Hold: Living with Schizophrenia, a testimony of […]
Gayathri Ramprasad is the Founder and President of ASHA International a non-profit organization promoting personal, organizational, and community wellness. And, the author of Shadows in the Sun: Healing from Depression and Finding the Light Within. Her successful battle in overcoming life-threatening mental illness and her amazing recovery taught her the power of hope and holistic […]
Claudio Valladares-Padua has bachelors’ degree in Business Administration and Biology. He started his graduate studies at the University of Florida in August, 1984, completed requirements for a Master of Arts degree in January of 1987 and for a Ph.D. in 1992. Claudio is a co-founder and Vice-President of the Board of IPÊ – Instituto de […]
Edward Mogano is a vibrant and talented young South African, that we’ve recently discovered, who seems to have his head firmly entrenched in helping prepare the youth of today for the solutions of tomorrow, as he blogs about creating awareness around the current paradigm-shift trends taking place throughout the world right now. About my Life […]
Mike Laws is an expert in mobile communications and is currently the CEO of Imaginatrix, a company providing mobile marketing and advertising consulting services. He has worked with some of South Africa’s biggest brand names and was instrumental in the commercialisation of Vodacom’s “please call me” service. He strongly believes that mobile communications have the […]
Chris Dancy has been engaging information systems for over 25 years, wearing as many hats as there are heads in the IT industry. He currently is employed as Chief Digital Officer and Senior Vice President at Healthways, Inc. As a Data Exhaust Cartographer, Chris utilizes 300-700 sensors, devices, applications, and services to track, analyze, and […]
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