Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Emily Bell is the first girl to kayak the length of Britain as the crew captain on Sean Conway’s record-breaking swim. Stand-up paddle boarded 1001 miles down the Missouri River as the writer on Dave Cornthwaite’s big swim. Back in London, she is Deputy Editor of new adventure magazine, Avaunt. With many other adventures up […]
Born and bred in Durban, Ken is known as one of South Africa’s biggest media legends. As a lover of homemade biltong and all things spicy, Ken is first and foremost a family man. Besides his latest venture, Nfinity, which constantly keeps his eye on the bigger picture, he has been involved in the start-up […]
Chloe Howard was born with a clubfoot. This meant enduring much corrective surgery and not growing up walking and running freely with her peers. From a young age, Chloe learnt to deal with physical and emotional suffering. Her parents wisely instilled in her the belief that she was born special and that God has a […]
Lucy Bloom | The Legacy Project is an award-winning leader and speaker. She’s a change maker, exceptional communicator and business fixer with the best mohawk in the business. Lucy led an advertising agency for 20 years before she became the CEO of a brand new women’s health organisation, funding a network of hospitals in Ethiopia. […]
In 1984, at a time when South Africa was beginning to feel the consequences of international isolation and sanctions, and when the tourism and hospitality industries faced bankruptcy and failure, Protea Hotels was launched – without a cent of capital and with just four hotels. Under the leadership of Arthur Gillis, the Protea Hotels Group […]
MICHAELA STRACHAN is one of UK TV’s best loved and most well-known wildlife presenters. She has been presenting since 1986 on a variety of programmes from The Wide Awake Club to The Hitman And Her, The Really Wild Show to Michaela’s Wild Challenge, Elephant Diaries to Countryfile to Springwatch and many, many more. She started […]
As an experienced branding and marketing specialist Donna Rachelson is passionate about empowering entrepreneurs and women. Donna is a guest lecturer at Gordon Institute of Business Science (GIBS) having penned three books. With a wide frame of reference, being a mother and an adventurer, here she generously shares her thoughts with us: Donna Rachelson, Definition […]
Andrew is the co-founder and Managing Director of Yuppiechef, and heads up their strategy and technology. After developing websites and intranets for clients since 1999, he founded Yuppiechef in 2006 with Shane Dryden as a part-time venture while they continued to run a small web agency. Yuppiechef has since grown in to one of South […]
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