Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Jessica Dewhurst has been an active member of the Edmund Rice Network for 13 years, a volunteer in ER projects for over 9 years, and the Networks Youth Coordinator for 2 years. She is also the chairperson of the Edmund Rice Associates Young Adult group in Cape Town. In December of 2013, Jessica was appointed […]
Dr Sherylle Calder is a visual skills coach and guru. She is a sport scientist and performance coach, who is also known as “The Eye Lady”. Dr Calder has helped teams win 2 back-to-back Rugby World Cups amongst many other sporting trophies and her expertise in this field has long been recognised by the top […]
Vivek Wadhwa is a Fellow at Arthur & Toni Rembe Rock Center for Corporate Governance, Stanford University; Director of Research at the Center for Entrepreneurship and Research Commercialization at the Pratt School of Engineering, Duke University; and Distinguished Fellow at Singularity University. He is author of “The Immigrant Exodus: Why America Is Losing the Global […]
Fred is deeply passionate about Africa and believes that the missing ingredient on the continent is good leadership. In line with this, he has founded two organizations that aim to catalyze a new generation of ethical, entrepreneurial African leaders: African Leadership Academy and the African Leadership Network. In recognition of his work in developing Africa’s […]
Maria Popova is a reader, writer, interestingness hunter-gatherer, and curious mind at large. She has previously written for WiredUK, The Atlantic, The New York Times, and Harvard’s Nieman Journalism Lab, among others, and is an MIT Futures of Entertainment Fellow. I Am Driven By | The yearning to learn how to live, how to lead […]
Matt Frazier is a marathoner and ultrarunner from Baltimore. His life as an endurance athlete changed when he found that he could run longer and faster on a vegetarian diet. After going vegetarian in March 2009, Frazier qualified for the prestigious Boston Marathon with a time of 3:09:59, more than an hour and a half […]
Sterling Hawkins is out to break the status quo to create what’s actually possible for humanity in our time. He has spent his career igniting new views and inspiring people to act on them. He went on to be involved with the launch, growth or investment in over 50 companies. Today, Sterling reviews over 1,000 […]
In 2006, at the age of 23, Helder Guimarães became the youngest ever World Champion of Card Magic. He was awarded the title after his performance in a triennial competition, which left both the judging panel and over a thousand other performers utterly baffled. Since then, using his background in acting and theatre, he created […]
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