Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Mavericks is a surfing location in Northern California where storm-waves can top out at over 60 feet with many actually being recorded on the Richter Scale!! It is also the home of the Mavericks Big Wave International Surf Contest for a select few of the world’s best big wave surfers. Grant ‘Twiggy’ Baker has won […]
Everyone has a spirit for adventure yet few passionately pursue this professionally. Amongst many other extreme endeavours, Peter has rowed across the Atlantic, raced across the South Pole, negotiated blizzards all the while capturing the beauty of this planet and striving to harness significant action to protect our earth. Peter has also become globally known […]
Sterling Hawkins is out to break the status quo to create what’s actually possible for humanity in our time. He has spent his career igniting new views and inspiring people to act on them. He went on to be involved with the launch, growth or investment in over 50 companies. Today, Sterling reviews over 1,000 […]
Dr Sherylle Calder is a visual skills coach and guru. She is a sport scientist and performance coach, who is also known as “The Eye Lady”. Dr Calder has helped teams win 2 back-to-back Rugby World Cups amongst many other sporting trophies and her expertise in this field has long been recognised by the top […]
Kare Anderson is an Emmy-winning former NBC and Wall Street Journal reporter, now connective behavior speaker and columnist for Forbes and Huffington Post. Anderson’s TED talk on The Web of Humanity: Becoming an Opportunity Maker has already attracted over 1.3 million views. Her clients are as diverse as Salesforce, Novartis, S.F. Giants and The Skoll […]
Prof Saurabh Sinha cannot but leave an impression on those who encounter him. As one of South Africa’s great electronic engineers he has obtained his B. Eng, M. Eng and Ph.D. degrees in Electronic Engineering from the University of Pretoria (UP) having achieved both his B. Eng and M. Eng with distinction. As a published […]
Alan Brand is a leading expert in the development and provision of innovative employee wellness strategies enabling business enterprises throughout South Africa to mitigate the threat of HIV and AIDS and other associated health and wellness risks. He has developed numerous outcomes based wellness training modules. His personal energy and unique and professional facilitation skills […]
Sean Swarner was voted One of the World’s Top 8 Inspiring People of all Time and is the recipient of ESPN’s, Don’t Ever Give Up Award. He is a two time cancer survivor who was first diagnosed at age 13 with Hodgkin’s Disease and later with Askin’s sarcoma and is believed to be the only […]
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