Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Francisca Kakra Forson is an international freelance journalist with Voice of America and West Africa Democracy radio based in Ghana and a consultant for the Institute for Statistical, Social & Economic Research at the University of Ghana. She is also fast becoming a powerful social activist and in-demand motivational speaker with a passion for matters […]
Andrew is the co-founder and Managing Director of Yuppiechef, and heads up their strategy and technology. After developing websites and intranets for clients since 1999, he founded Yuppiechef in 2006 with Shane Dryden as a part-time venture while they continued to run a small web agency. Yuppiechef has since grown in to one of South […]
Our dream when we started CA Connect was to be the first private SAICA[1]-accredited CTA[2] in South Africa that offered contact education to students who were not able to study on a full-time basis. We wanted to run a programme that was founded on inclusion, support and genuine care taking a fresh look at education, […]
Swaady Martin, is an Ivorian entrepreneur, prides herself as a custodian of Africa’s rich culture and history. And she preserves it with style. After an eventful, high-flying 11-year career at GE, where she held leadership positions in several divisions across the world (including acting as the Director for Sub-Saharan Africa of GE Transportation and acting-CEO […]
Nadine has been known as a key success element in major projects she has worked on. She is a senior executive with 24 year professional experience in the advertising, branding and design industries. Representing her companies at an international level she has managing high caliber national and international clients, projects and brands. Nadine a brand […]
Vera Songwe serves as The World Bank’s Country Director for Senegal, Cape Verde, Gambia, Mauritania and Guinea-Bissau. She is also a non-resident senior fellow at the Brookings Institute with the Global Economy and Development and Africa Growth Initiative. Dr. Songwe holds a Ph.D. in Mathematical Economics from the Center for Operations Research and Econometrics from […]
Elana Meyer is a former long-distance Athlete from South Africa. She won the silver medal at the 1992 Summer Olympics in Barcelona. Elana is South Africa’s fastest Marathon runner to date. My Definition Of Success | Success for Elana Meyer is to follow your heart and get others to do the same! To become the […]
Jessica Lawrence is the Executive Director of NY Tech Meetup (NYTM), the largest Meetup in the world and a non-profit organization supporting New York’s growing technology community. NYTM’s goal is to build a sustainable and diverse technology industry that drives economic growth, leads innovation, and creates positive, high-impact change. The organization’s perennially sold-out monthly events […]
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