Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Gayathri Ramprasad is the Founder and President of ASHA International a non-profit organization promoting personal, organizational, and community wellness. And, the author of Shadows in the Sun: Healing from Depression and Finding the Light Within. Her successful battle in overcoming life-threatening mental illness and her amazing recovery taught her the power of hope and holistic […]
Beth founded her first company at age 22 and launched exclusive European fashion brands across the United States. It seemed like a dream job at first but Beth soon saw the human rights violations, environmental pollution and child labor prevalent in the industry. Determined to show that fashion could make a difference, Beth created her […]
Braam Hanekom is the founder and chairman of People Against Suffering, Suppression, Oppression and Poverty (PASSOP), which works for refugee rights. He was named one of Mail & Guardian‘s 200 Young South Africans. Braam has also been published in the University of Pennsylvania Law School Journal and was awarded the 2008 Inyathelo award for youth […]
Alan Brand is a leading expert in the development and provision of innovative employee wellness strategies enabling business enterprises throughout South Africa to mitigate the threat of HIV and AIDS and other associated health and wellness risks. He has developed numerous outcomes based wellness training modules. His personal energy and unique and professional facilitation skills […]
Arogyaswami J. Paulraj was born in Pollachi near Coimbatore, India. He joined the Indian Navy at age 15 through the National Defence Academy, Kharakvalsa and served the Navy for 30 years. Paulraj received his bachelor’s degree in electrical engineering from the Naval College of Engineering, Lonavala, India, and his doctorate in electrical engineering from the […]
Ajen Sita is the CEO of Ernst & Young Africa. Ajen joined the firm in 1993 focusing on entrepreneurial growth companies. He became a partner in 1999 and was appointed head of the entrepreneurial services division in 2001. Sita is the E&Y’s South African head of audit and chairman of the South Africa’s Thuthuka Education […]
Nizenande Machi Legacy Project is Relationship Systems Strategist. She creates human-centered frameworks for African development, which when coupled with her knack for relating with people at various levels, has enabled her to advance her Transformative Leadership in Africa agenda. As someone who believes she has a pivotal role to play in reshaping Africa and positioning […]
Severine Autesserre is an Associate Professor of Political Science, specializing in international relations and African studies, at Barnard College, Columbia University (USA). Severine traces civil war and endemic violence to its roots, and its resolution, in local and interpersonal conflicts. Severine Autesserre is Driven By | I am driven by a visceral hatred of violence […]
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