Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Rachel Goble grew up in an interconnected and multicultural world. Whether traveling to Central America with her family to survey land for the founding of a non-profit or trudging through the Sierra Nevada mountains as her parents sought to awaken Christians to our role as creation’s caretakers, Rachel learned early that the world’s peoples and […]
Gayathri Ramprasad is the Founder and President of ASHA International a non-profit organization promoting personal, organizational, and community wellness. And, the author of Shadows in the Sun: Healing from Depression and Finding the Light Within. Her successful battle in overcoming life-threatening mental illness and her amazing recovery taught her the power of hope and holistic […]
From the window of my top floor office in Cape Town I can see Lions Head and Table Mountain. I can also see the majestic and totally luxurious Cape Grace Hotel, one of the many hotels that Stuart Brand and his family built up over the course of generations, before selling out to the International […]
Born and bred in Durban, Ken is known as one of South Africa’s biggest media legends. As a lover of homemade biltong and all things spicy, Ken is first and foremost a family man. Besides his latest venture, Nfinity, which constantly keeps his eye on the bigger picture, he has been involved in the start-up […]
Allon Raiz is regarded both locally and globally as a pioneer and maverick in the business incubation industry. He is the founder and CEO of Raizcorp which, according to The Economist, is the only genuine incubator in Africa, and currently supports in excess of 500 businesses. Allon is the author of two bestselling entrepreneurial books […]
H.E. Dr. Ambassador Tal Edgars is one of the most sought after business strategists of our time. He is the founder of the GBSH Consult Group and companies such as GGKAfrica, Edgars International, Tal Edgars Media Franchise. He is also the author of “Good karma in Business”. He sits on the board of several companies […]
Carina Schmid Legacy Project is the co-founder and CEO of The Global Experience, a non-profit organization and international youth media network dedicated to increase the intercultural dialogue. Since being in high school Carina enjoyed exploring different fields of work, including media production, marketing and journalism. A trip to Namibia eventually changed her life and made […]
Vigdis Apeland Bergh is an interior architect & furniture designer MNIL. In 1996 she completed her masters degree in Interior and Furniture design, with exchange in London. In 2000 she started her own design company -INNE DESIGN, based in Oslo. The company has been awarded a number of prestigious awards both in Norway and Internationally. […]
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