Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Trevor Mclean-Anderson is Founder & CEO of Axis House, a billion Rand turnover multinational business servicing mines with a range of highly specialised proprietary chemical products. My Definition Of Success | In the beginning, success meant the accumulation of wealth or the accumulation of recognition in one’s chosen industry. I was very lucky that early on […]
Jason is one of the leading thinkers, consultants, strategists and educators in the emerging world of social media marketing. Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation […]
Anja Ringgren Lovén is the moving spirit behind DINNødhjæp. She decided to resign as a store manager in 2011 to travel to Africa, where she worked for three months as an observer and relief worker for DanChurchAid (Folkekirkens Nødhjælp). During her stay she experienced poverty and hunger so extreme that she in no way was […]
Alison Killing | The Legacy Project became an architect because she likes making things. She read architecture at King’s College, Cambridge and Oxford Brookes and on graduating was shortlisted for the RIBA Silver Medal. She then went to work for a number of international design offices, including Buro Happold and Kees Christiaanse, on architecture, public […]
Matthew Waldman is a New York based artist and designer most prominently known for creating NOOKA Inc. a lab dedicated to exploring universal communication via form, language and fashion. My Definition Of Success | I have a fairly traditional view of success, one based on esteem and stature in one’s field or based on one’s work being […]
Josephine MÉNDEZ-NEGRETE, associate professor in Mexican American studies at the University of Texas at San Antonio, received her PhD at the University of California, Santa Cruz. Duke University Press published Las Hijas de Juan: Daughters Betrayed as a revised edition in 2006. Her current manuscript A Life on Hold: Living with Schizophrenia, a testimony of […]
Guy Ailion is one of South Africa’s brightest young architects. The winner of SA’s 2010 National Architectural Student of the Year award for his M.A.Thesis Everywhere is Here: Architecture and a Developing Information Society, his design is informed by a dual fascination with moving images and the urban environment. Not only is he revolutionizing the […]
Dorie Clark | The Legacy Project is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Reinventing You (Harvard Business Review Press, 2013) and Stand Out (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized […]
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