Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Bruce Bueno de Mesquita is a political scientist specializing in international relations and foreign policy. He is a professor at New York University and senior fellow at Stanford University’s Hoover Institution. Bruce is a former Guggenheim Fellow and founded the company Mesquita & Roundell, which makes political forecasts. My Definition Of Success | In my case […]
Daniel Humm is a Swiss chef and restaurant owner. He is chef/co-owner of Eleven Madison Park in New York City and a recipient of three Michelin stars. My Definition Of Success | Success is waking up every day and getting to do what I love most. Cooking is both my passion and my profession and, to […]
Valarie Kaur is a national interfaith leader, documentary filmmaker, and lawyer who centers her work around the power of storytelling. She is the founder of Groundswell at Auburn Seminary, a non-profit initiative with 100,000 members that equips people of faith in social movements. Working with students and communities, she has made award-winning films and led […]
Alfredo Barsuglia is an Austrian artist. His most recent project is the Social Pool which is an eleven-by-five-feet wide pool in the Southern California desert, open for anybody to use. Alfredo Barsuglia Definition Of Success | Basically I would say success is to be able to put your ideas into realization, but in general it’s […]
Dr. Adisa A. Alkebulan is an Associate Professor in Africana Studies at San Diego State University. He is also the Director of Study Abroad Programs in the Department of Africana Studies. He takes teams of students and community members to locations all over the world to learn about their histories and cultures as well as […]
Jon Boynton-Lee has it all! He is a South African actor, model, television personality and director who shot to fame in 2012 when he entered the Top Billing Dream presenter search and emerged the winner. This was followed up in 2014 when he was named as South Africa’s sexiest man by Cosmopolitan magazine as well […]
Athol Williams came from humble beginnings in Mitchells Plain, Cape Town, and has then lived in Johannesburg, Boston and London. He currently splits his time between Oxford and Cape Town. Athol Williams has published 3 collections of poems and 2 children’s books. He also has a deep passion for reading and education. He is pioneering […]
By almost losing her voice in a freak accident, Wendy Spinks found her destined ‘voice’ and is now the Co founder & Creative Director at Zeropoint Studios. Today Wendy’s expression comes not only from the sound emanating from her voice box or from her training in fashion but also through animations and a huge drive […]
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