Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
South Africa is blessed to have the passionate and hugely inspiring John McInroy as one of her major MISSION MEN. With a heart for supporting primary education as a means to empower South African people, and address the significant inequalities the majority of South Africa still contend with, he founded “Red Socks Friday”, a movement […]
Guy Ailion is one of South Africa’s brightest young architects. The winner of SA’s 2010 National Architectural Student of the Year award for his M.A.Thesis Everywhere is Here: Architecture and a Developing Information Society, his design is informed by a dual fascination with moving images and the urban environment. Not only is he revolutionizing the […]
Roman Rezac is a prolific South African retail entrepreneur with 25 years experience in a constantly evolving environment. He was an International knee-board surfer before he made his passion for beach lifestyle into a career. He opened his first Surf store in 1993 in Durban with borrowed capital and with hard work and perseverance he […]
Mike Ruiz is a world renowned celebrity and fashion photographer, director, television personality, former model, spokesperson, creative director, and actor working with an impressive list of clients including beauty and fashion brands like L’Oreal, Schick, Dark and Lovely and Garnier along with a host of A-list celebrities including Kim Kardashian, Betty White, Katy Perry, and […]
Designer and Technologist Jessi Baker (b.1984) creates user-centered experiences. She is particularly interested in the relationship between individual and collective decision making and emerging technologies. Jessi studied Engineering at Cambridge University (2003-2007) receiving sponsorship from Arup Consulting engineers throughout her degree. During her time at Cambridge, she won numerous awards for entrepreneurship and design, notably […]
Riaan Cruywagen started reading the Afrikaans news on SABC in 1975 and is regarded as one of South Africa’s iconic voices, guiding many through the turbulent 80’s and 90’s. He considers himself a truly proud South African and his legacy lives on as one of the best news anchor’s of modern times. The Legacy Project […]
Gayathri Ramprasad is the Founder and President of ASHA International a non-profit organization promoting personal, organizational, and community wellness. And, the author of Shadows in the Sun: Healing from Depression and Finding the Light Within. Her successful battle in overcoming life-threatening mental illness and her amazing recovery taught her the power of hope and holistic […]
Bridgette Gasa is the founder and Managing Director of The Elilox Group. She holds a PhD in Construction Management with NMMU and is the Chartered Institute of Building’s (CIOB) Past-President for the Africa Region. She serves on a number of Boards and is a recipient of prestigious awards which include a Department of Science & […]
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