Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Christo Wiese is Chairman and largest shareholder of Steinhoff International Holdings – to whom he sold Pepkor, non-executive chairman of Invicta Holdings Limited and the controlling shareholder of Shoprite Holdings Limited, Africa’s largest retailer. His business accolades and achievements are just way too many to mention and he is without doubt one of the most […]
Stephen Koch is a professional speaker, climber, snowboarder and mountain guide. His list of alpine ascents and descents include some of the most notable firsts anywhere in the world, most of which have never been repeated. He is best known as the first and only person to snowboard on all Seven Summits, the highest peak […]
Chris Dancy has been engaging information systems for over 25 years, wearing as many hats as there are heads in the IT industry. He currently is employed as Chief Digital Officer and Senior Vice President at Healthways, Inc. As a Data Exhaust Cartographer, Chris utilizes 300-700 sensors, devices, applications, and services to track, analyze, and […]
Richard Griffin is the managing director of dinner theatre and restaurant group Madame Zingara Holdings. He has a talent for creating unique dining experiences for customers and his focus on delivering personalised service is almost fanatical. Every night that Madame Zingara runs, Richard Griffin and his crew transform the famed Belgian tent of mirrors into […]
In 2008, Patrick was elected an Ashoka Fellow for his work as a social entrepreneur. At Ashoka, he was one of the first Fellows with a strong background in the for-profit corporate sector, and one of the first to have scaled a for-profit social enterprise globally. More recognition soon followed: He was named an Endeavor […]
Debbie Millman – TLP is an American writer, educator, artist, and designer who is perhaps best known as the host of the Design Observer podcast ‘Design Matters’. She is ‘President of Design’ at Sterling Brands, based in New York City, working with brands such as Pepsi, Gillette, Colgate, Kimberly-Clark, Nestlé, and Campbells. She chairs the […]
Rose Caiola could have easily been defined by her success in the highly competitive world of New York City real estate, but she has ventured far beyond the boundaries of the business world. Her yearning for a better understanding of human wellness has taken her down diverse paths and led her to meet many fascinating […]
Chris Bertish Legacy Project has a string of notable world firsts under his belt. He won the Mavericks Big Wave International surfing event in the biggest and heaviest waves ever recorded in the history of the sport. He also recently became the first person ever to cross any ocean on a SUP board, paddling 7500km’s […]
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