Warren Moss is a founder and CEO of Demographica, South Africa’s most progressive data driven direct marketing agency. Warren and his company Demographica, have been recognized by winning some major business awards including multiple Assegai and Bookmarks Awards as well as multiple awards from the African Access Business Awards.
He was also presented with the Young Entrepreneur of the Year award at the Assegai Awards in 2012. Warren divides his time between running his company, consulting, teaching, and speaking at events all over South Africa.
My Key Talent | In my view, resilience is the key to success. It’s the ability to keep coming back for more no matter how many times you need to try. I reckon the amount of times that I have heard the word ‘no’ is in the thousands. Each time I get told no, I literally mentally prepare myself for a new approach and I push again. You need to approach each opportunity like it’s the first one of the day. I’ve learned that there are no quick ‘get rich’ fixes and the true secret to success (no matter how you define success) is hard work coupled with the ability to keep on coming back no matter how hopeless a situation seems.
Characteristics That Have Led To My Success | To be honest, I think it’s the fact that I live in my own reality is the behaviour that I believe is key to achievement. I have a work of art hanging in my home titled: The Pleasures of Self Deception – It couldn’t ring more true for the way in which I live my life and run my business. I dream up things in my head and buy into them whole heartedly. I am then lucky enough to be surrounded by a brilliant team that believes in my lunacy and who help me pull it off.
Critical Skills I Have Developed | I’ve learned over the years to focus. I think that being focused is one of the most underrated traits that a person can have. If you are able to work on true focus it gives you the best chance of making something work – often it is when one chases multiple opportunities then you end up doing a half hearted job on all of them because the split in time and mindshare has a significant impact on the chances of success. Bottom line: the ability to focus is a key driver of success on a project.
Lessons I’ve Learnt | In my career, 3 lessons have continuously repeated themselves in almost every venture that I’ve embarked on.
1) How ever much you think your venture will cost you, it will cost you significantly more.
2) How ever long you think it will take you, I reckon double it and you’ll be closer.
3) How ever much you plan, it simply wont happen like that.
The Best Advice I’ve Receive | I was once told that if you’re going to do something, then do it properly. It follows on from the idea that ‘good enough’ is simply not good enough. Today we need to be globally competitive and the competition out there is smarter than you and will work harder than you – on a global level. Anything that you take on you need to take on with the mindset that this is going to be done properly or not at all.
Stefan Antoni is South Africa’s very own “Howard Roarke” – creatively brilliant, outlandishly bold and prolific. He is today, without doubt, one of the most formidable and most decorated architects that South Africa has produced in recent times. Together with his partners and colleagues at SAOTA, he has continued to stretch the boundaries of creative […]
Alan is a Chartered Accountant by profession. He joined the group in April 2012 as CEO, prior to which he was the CEO of Nolands (Cape Town and South Africa), where he served his articles and subsequently became a partner in 1998. During this time he served on several boards gaining experience in varied industries […]
Oscar Monama is a director of Strategy and Marketing for I Am Emerge Pty Ltd which he co-owns. It is a creative agency that creates value for money through creative concepts, derived from observing trends in consumer living and society, while immersing clients brands within consumer’s daily life activities in order to effectively fulfill business […]
Mr. P. Leon Campher, also known as Philip, BEcon is the Founder of Syfrets Managed Assets as well as Coronation and African Harvest. Mr. Campher has an extensive experience in investment and asset management with Old Mutual, Syfrets Managed Assets, Coronation and African Harvest, retired from the executive positions in February 2002. He served as […]
Asha De Vos | The Legacy Project has published several key research publications on Sri Lankan blue whales, which have led to this population being designated as a species in urgent need of conservation research by the International Whaling Commission (IWC). The IWC has since invited key Sri Lankan government personnel to participate in whale […]
Prof Saurabh Sinha cannot but leave an impression on those who encounter him. As one of South Africa’s great electronic engineers he has obtained his B. Eng, M. Eng and Ph.D. degrees in Electronic Engineering from the University of Pretoria (UP) having achieved both his B. Eng and M. Eng with distinction. As a published […]
Kirsty Chadwick is an educator, public speaker and leader, who has spent almost two decades involved in the field of education. Founder of The Training Room Online, which designs and develops innovative tailor-made e-learning material for the corporate, industrial and private sectors, Kirsty has trained, developed and inspired people across three continents. Kirsty Chadwick Definition […]
Arogyaswami J. Paulraj was born in Pollachi near Coimbatore, India. He joined the Indian Navy at age 15 through the National Defence Academy, Kharakvalsa and served the Navy for 30 years. Paulraj received his bachelor’s degree in electrical engineering from the Naval College of Engineering, Lonavala, India, and his doctorate in electrical engineering from the […]
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