[rank_math_breadcrumb]

Rana Florida TLP

CEO - Creative Class Group

About

As Chief Executive Officer of the Creative Class Group, Rana Florida TLP manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson – to name just a few.

Rana Florida TLP (Legacy Project)

She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute and The Knight Foundation.

Contact Us at WeSpeak Global and follow us on Facebook

Interview Questions

People who are great at what they do, have a singular drive and focus; they are dedicated and work very, very hard. They eliminate distractions and stay the course.

When I see experts work, whether it’s a scientist in his lab, an author deep in his thoughts, or a creator in studio, it truly is a one-of-a-kind experience seeing a genius in their zone.

I’ve always been curious, hungry for more information. In fact researchers say the most important question a toddler can ask is Why?

It shows that they are inquisitive and want a deeper understanding. I’m always hungry for more information. On the hunt, I read anything I can get my hands on. 

I remember as a child after devouring the adult rags my father had laying around such as Time and Newsweek, I would read the packaging on boxes, the back of medicine labels, practically any household item I could get my hands on.

Then I discovered the bookstore and would lock away for hours in my room, racing cover to cover on a stack of books.

Always be excellent.  Why settle for second best? Strive for excellence.

To take risks. When I wrote my book upgrade, I interviewed a wide range of successful people. From President Bill Clinton to First Lady Michelle Obama, to tennis champ Andre Agassi to fashion designer Tory Burch and so many others.

I found one common theme throughout all my interviews. They were not afraid to take risks. Most successful leaders, thinkers and innovators inherently understand that new opportunities and rewards come only after taking risks. Facebook’s motto is “Move fast and break things,” meaning, it’s okay to take a chance on several things at once. Curiosity is stifled in a risk-free environment.

If workers are afraid of getting laughed at for their ridiculous ideas, any number of important inventions won’t ever see the light of day. Our society and workplaces need to encourage more risk-taking. Innovative leaders understand that not every risk yields success, but they also don’t reprimand their teams for taking risks. They encourage them to think their ideas through and assess their potential consequences.

I always try to tackle my fears head on, I force myself into uncomfortable situations daily, whether it is the fear of public speaking, going on live television, dealing with conflict and more. I was even afraid of heights, so I decided to go skydiving and landed in a tree but I conquered my fear and moved on.

Fear can stop us from accomplishing so much in life, whether it is fear of the unknown, fear of being judged, fear of failure etc. But how boring would life be if you just played it safe all the time?

My father ingrained in us as children, the motto, “If you’re not going to do it right, then don’t bother doing it at all.” Meaning don’t do a half-jacked job, it won’t benefit anyone. His wise words always stuck with me.

There’s so much that inspires me. Anything creative, books (fiction and non-), films, independent and mainstream blogs, magazines, travel, food, intelligent and curious people.

When I interviewed President Bill Clinton he told me that his first lesson on leadership came at the age of 13 from selling comic books at a local grocery store. Earning his own way gave him confidence. He told me, “From that day on, I never doubted that I could support myself.

I learned to make sure I understood what was expected of me and do it, to be friendly with and helpful to customers, and to talk contracts. From that first job through more than a dozen other things I’ve done to earn money, I never doubted that I could make a living.

That knowledge played a huge role in shaping my identity and building my confidence. The dignity, security, and sense of empowerment that comes with knowing you’ll be able to support yourself and your family is as important to the strength of a society as its economy.”

It seems as if this celebrity-crazed generation feels entitled to get rich and be famous without any skills, special talent or expertise. I can tell you, that it doesn’t happen without persistence and lots and lots and lots of hard work

Interview Date

  • 2015-09-04

Country

  • United States

Gallery

[everest_form id="26923"]

View further interviews.

The Legacy Project

Andile Khumalo is the the ex Chief Investment Officer of MSG Afrika, a media and communications group. He is also the founder of I am an Entrepreneur, an online platform to find and assist entrepreneurs in South Africa. Andile was named one of Mail & Guardian‘s Top 200 Young South Africans in 2012. Andile Khumalo […]

The Legacy Project

Jason is one of the leading thinkers, consultants, strategists and educators in the emerging world of social media marketing. Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation […]

  • United States
  • Entrepreneur
Chris Bertish

Chris Bertish Legacy Project has a string of notable world firsts under his belt. He won the Mavericks Big Wave International surfing event in the biggest and heaviest waves ever recorded in the history of the sport. He also recently became the first person ever to cross any ocean on a SUP board, paddling 7500km’s […]

  • United States
  • Keynote Speaker
The Legacy Project

Jeremie Kubicek is the founder of the GiANT Companies (GiANT Worldwide, GiANT Impact, GiANT Partners, GiANT Capital and GiANT Experiences) and the author of Making Your Leadership Come Alive (a Wall Street Journal and INC. Magazine bestseller). They own and operate the global brands and events, Catalyst and the Leadercast. My Definition Of Success | My […]

The Legacy Project

Andrew is the co-founder and Managing Director of Yuppiechef, and heads up their strategy and technology. After developing websites and intranets for clients since 1999, he founded Yuppiechef in 2006 with Shane Dryden as a part-time venture while they continued to run a small web agency. Yuppiechef has since grown in to one of South […]

The Legacy Project

Jessica Dewhurst has been an active member of the Edmund Rice Network for 13 years, a volunteer in ER projects for over 9 years, and the Networks Youth Coordinator for 2 years. She is also the chairperson of the Edmund Rice Associates Young Adult group in Cape Town. In December of 2013, Jessica was appointed […]

The Legacy Project

With more than 10 years experience in the physiotherapy, hospital and medical field, Hayley Warren is a business and profit focused executive recognised as a technology pioneer in the evolution and implementation of specialised medical technology. Working from start-up phase through domestic and international market penetration, Hayley has secured a reputation for her ability to […]

The Legacy Project

Guy Ailion is one of South Africa’s brightest young architects. The winner of SA’s 2010 National Architectural Student of the Year award for his M.A.Thesis Everywhere is Here: Architecture and a Developing Information Society, his design is informed by a dual fascination with moving images and the urban environment. Not only is he revolutionizing the […]

Disclaimer
The profiles and images embedded on these pages are from various interviews conducted by The Legacy Project.

These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME