As Chief Executive Officer of the Creative Class Group, Rana Florida TLP manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson – to name just a few.
She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute and The Knight Foundation.
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People who are great at what they do, have a singular drive and focus; they are dedicated and work very, very hard. They eliminate distractions and stay the course.
When I see experts work, whether it’s a scientist in his lab, an author deep in his thoughts, or a creator in studio, it truly is a one-of-a-kind experience seeing a genius in their zone.
I’ve always been curious, hungry for more information. In fact researchers say the most important question a toddler can ask is Why?
It shows that they are inquisitive and want a deeper understanding. I’m always hungry for more information. On the hunt, I read anything I can get my hands on.
I remember as a child after devouring the adult rags my father had laying around such as Time and Newsweek, I would read the packaging on boxes, the back of medicine labels, practically any household item I could get my hands on.
Then I discovered the bookstore and would lock away for hours in my room, racing cover to cover on a stack of books.
Always be excellent. Why settle for second best? Strive for excellence.
To take risks. When I wrote my book upgrade, I interviewed a wide range of successful people. From President Bill Clinton to First Lady Michelle Obama, to tennis champ Andre Agassi to fashion designer Tory Burch and so many others.
I found one common theme throughout all my interviews. They were not afraid to take risks. Most successful leaders, thinkers and innovators inherently understand that new opportunities and rewards come only after taking risks. Facebook’s motto is “Move fast and break things,” meaning, it’s okay to take a chance on several things at once. Curiosity is stifled in a risk-free environment.
If workers are afraid of getting laughed at for their ridiculous ideas, any number of important inventions won’t ever see the light of day. Our society and workplaces need to encourage more risk-taking. Innovative leaders understand that not every risk yields success, but they also don’t reprimand their teams for taking risks. They encourage them to think their ideas through and assess their potential consequences.
I always try to tackle my fears head on, I force myself into uncomfortable situations daily, whether it is the fear of public speaking, going on live television, dealing with conflict and more. I was even afraid of heights, so I decided to go skydiving and landed in a tree but I conquered my fear and moved on.
Fear can stop us from accomplishing so much in life, whether it is fear of the unknown, fear of being judged, fear of failure etc. But how boring would life be if you just played it safe all the time?
My father ingrained in us as children, the motto, “If you’re not going to do it right, then don’t bother doing it at all.” Meaning don’t do a half-jacked job, it won’t benefit anyone. His wise words always stuck with me.
There’s so much that inspires me. Anything creative, books (fiction and non-), films, independent and mainstream blogs, magazines, travel, food, intelligent and curious people.
When I interviewed President Bill Clinton he told me that his first lesson on leadership came at the age of 13 from selling comic books at a local grocery store. Earning his own way gave him confidence. He told me, “From that day on, I never doubted that I could support myself.
I learned to make sure I understood what was expected of me and do it, to be friendly with and helpful to customers, and to talk contracts. From that first job through more than a dozen other things I’ve done to earn money, I never doubted that I could make a living.
That knowledge played a huge role in shaping my identity and building my confidence. The dignity, security, and sense of empowerment that comes with knowing you’ll be able to support yourself and your family is as important to the strength of a society as its economy.”
It seems as if this celebrity-crazed generation feels entitled to get rich and be famous without any skills, special talent or expertise. I can tell you, that it doesn’t happen without persistence and lots and lots and lots of hard work
Richard St John is a Success Analyst , Speaker , Author and marathon runner. He achieved success as a member of scientific staff at Nortel Networks R&D labs. He’s won design awards, did breakthrough consumer/user research, and masterminded creative production for many of Nortel’s largest product launches. He started The St. John Group, an innovative […]
Victoria Verbaan is an established designer, artist and illustrator. Working in a wide variety of artistic disciplines ranging from illustration and painting to the design of bespoke rugs, wallpaper, limited edition fine art prints, fabric and more recently, ceramics. Commissioned artwork and fabric can be seen in local and international homes as well as restaurants […]
After an executive sales and strategy role for a large information technology company based in Germany, Brian returned to South Africa and founded TowerStone, driven by his desire to inspire others to seek greater meaning in their lives and help them to purposefully live a life that is fulfilling and meaningful, filled with love at […]
Shashi Naidoo is a South African actress, television presenter and model best known for co-hosting the e.tv magazine show 20Something. She also co-hosted the nation-wide MTV VJ search. She has been a part of various South African soapies, and has partaken in a plethora of TV commercials. She is also the sole owner of model […]
David Grier – TLP is a speaker, chef and dedicated athlete and adventurist. He´s was born on the 16th of January 1960 into a Cape wine farming family in South Africa, here his love of the outdoors, food, wine and adventure began. He set out to take all his passions to the extreme and explore […]
Janet is co-founder and managing partner of Charlotte Rhys, South Africa’s leading luxurious bath, body and lifestyle range. Within 14 years the brand expanded from a single product to over 100 luxury products. Today they supply leading hotels across the world. My Definition Of Success | Success means achieving the goals you set, and it is inevitable […]
Bethlehem Tilahun Alemu is the Founder and CEO of iconic footwear brand soleRebels, the planets fastest growing footwear brand from Africa, and the founder & creator of Republic of Leather a super cool new company that is changing the way people around the world buy & love luxury leather goods. From the humblest of beginnings, […]
Willis Raburu is one of Citizen TV’s fast rising journalists, based in Nairobi Kenya. A distinctive and versatile TV journalist, he brings a weekly segment on Citizen TV dubbed “TruthMeter” part of Citizen TV’s weekly new prime-time line-up of programming. My Definition Of Success | Success to me used to mean a good house, a […]
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