As Chief Executive Officer of the Creative Class Group, Rana Florida TLP manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson – to name just a few.
She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute and The Knight Foundation.
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People who are great at what they do, have a singular drive and focus; they are dedicated and work very, very hard. They eliminate distractions and stay the course.
When I see experts work, whether it’s a scientist in his lab, an author deep in his thoughts, or a creator in studio, it truly is a one-of-a-kind experience seeing a genius in their zone.
I’ve always been curious, hungry for more information. In fact researchers say the most important question a toddler can ask is Why?
It shows that they are inquisitive and want a deeper understanding. I’m always hungry for more information. On the hunt, I read anything I can get my hands on.
I remember as a child after devouring the adult rags my father had laying around such as Time and Newsweek, I would read the packaging on boxes, the back of medicine labels, practically any household item I could get my hands on.
Then I discovered the bookstore and would lock away for hours in my room, racing cover to cover on a stack of books.
Always be excellent. Why settle for second best? Strive for excellence.
To take risks. When I wrote my book upgrade, I interviewed a wide range of successful people. From President Bill Clinton to First Lady Michelle Obama, to tennis champ Andre Agassi to fashion designer Tory Burch and so many others.
I found one common theme throughout all my interviews. They were not afraid to take risks. Most successful leaders, thinkers and innovators inherently understand that new opportunities and rewards come only after taking risks. Facebook’s motto is “Move fast and break things,” meaning, it’s okay to take a chance on several things at once. Curiosity is stifled in a risk-free environment.
If workers are afraid of getting laughed at for their ridiculous ideas, any number of important inventions won’t ever see the light of day. Our society and workplaces need to encourage more risk-taking. Innovative leaders understand that not every risk yields success, but they also don’t reprimand their teams for taking risks. They encourage them to think their ideas through and assess their potential consequences.
I always try to tackle my fears head on, I force myself into uncomfortable situations daily, whether it is the fear of public speaking, going on live television, dealing with conflict and more. I was even afraid of heights, so I decided to go skydiving and landed in a tree but I conquered my fear and moved on.
Fear can stop us from accomplishing so much in life, whether it is fear of the unknown, fear of being judged, fear of failure etc. But how boring would life be if you just played it safe all the time?
My father ingrained in us as children, the motto, “If you’re not going to do it right, then don’t bother doing it at all.” Meaning don’t do a half-jacked job, it won’t benefit anyone. His wise words always stuck with me.
There’s so much that inspires me. Anything creative, books (fiction and non-), films, independent and mainstream blogs, magazines, travel, food, intelligent and curious people.
When I interviewed President Bill Clinton he told me that his first lesson on leadership came at the age of 13 from selling comic books at a local grocery store. Earning his own way gave him confidence. He told me, “From that day on, I never doubted that I could support myself.
I learned to make sure I understood what was expected of me and do it, to be friendly with and helpful to customers, and to talk contracts. From that first job through more than a dozen other things I’ve done to earn money, I never doubted that I could make a living.
That knowledge played a huge role in shaping my identity and building my confidence. The dignity, security, and sense of empowerment that comes with knowing you’ll be able to support yourself and your family is as important to the strength of a society as its economy.”
It seems as if this celebrity-crazed generation feels entitled to get rich and be famous without any skills, special talent or expertise. I can tell you, that it doesn’t happen without persistence and lots and lots and lots of hard work
Chris Bertish Legacy Project has a string of notable world firsts under his belt. He won the Mavericks Big Wave International surfing event in the biggest and heaviest waves ever recorded in the history of the sport. He also recently became the first person ever to cross any ocean on a SUP board, paddling 7500km’s […]
An experienced strategist, trainer and customer experience improvement specialist, Nathalie has more than 25 years’ experience in the customer service industry. Nathalie’s commitment to enabling her clients to deliver service excellence, coupled with her insight into the vital role that exceptional service has to play in ensuring the lasting success of any company, allows Nathalie […]
Ralph Steadman is a prolific artist who in his 40 year career has produced thousands of groundbreaking and influential artworks. He is an artist, writer, sculptor, cartoonist and designer who has illustrated such classics as Alice in Wonderland, Treasure Island and Animal Farm. His books include the studies of Sigmund Freud and Leonardo da Vinci, […]
A legend in the music world with P!NK, Mark Schulman | The Legacy Project is an incredible musician, dynamic performer and a strategic business mind who has parleyed his success on stage into true business success. Unlocking strategies to help audiences Hack the Rockstar Attitude and Boost their R.Q. (Rockstar Quotient), your team will be […]
Over the last 25 years Wade Bales has built a hugely successful wine brand and business for himself and his colleagues on the back of an obsession to have both unsurpassed local industry knowledge and the most intimate of personal relationships with SA’s leading winemakers. His unique wine merchant business model, which closely resembles that […]
Victoria Verbaan is an established designer, artist and illustrator. Working in a wide variety of artistic disciplines ranging from illustration and painting to the design of bespoke rugs, wallpaper, limited edition fine art prints, fabric and more recently, ceramics. Commissioned artwork and fabric can be seen in local and international homes as well as restaurants […]
By almost losing her voice in a freak accident, Wendy Spinks found her destined ‘voice’ and is now the Co founder & Creative Director at Zeropoint Studios. Today Wendy’s expression comes not only from the sound emanating from her voice box or from her training in fashion but also through animations and a huge drive […]
Chetan Bhagat is an Indian author, columnist, screenwriter, and speaker. All of his books have remained bestsellers since their release and four have inspired Bollywood films. In 2008, The New York Times called Bhagat “the biggest selling English language novelist in India’s history. Time magazine has named him one of the “100 Most Influential People […]
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