As Chief Executive Officer of the Creative Class Group, Rana Florida TLP manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson – to name just a few.
She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute and The Knight Foundation.
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People who are great at what they do, have a singular drive and focus; they are dedicated and work very, very hard. They eliminate distractions and stay the course.
When I see experts work, whether it’s a scientist in his lab, an author deep in his thoughts, or a creator in studio, it truly is a one-of-a-kind experience seeing a genius in their zone.
I’ve always been curious, hungry for more information. In fact researchers say the most important question a toddler can ask is Why?
It shows that they are inquisitive and want a deeper understanding. I’m always hungry for more information. On the hunt, I read anything I can get my hands on.
I remember as a child after devouring the adult rags my father had laying around such as Time and Newsweek, I would read the packaging on boxes, the back of medicine labels, practically any household item I could get my hands on.
Then I discovered the bookstore and would lock away for hours in my room, racing cover to cover on a stack of books.
Always be excellent. Why settle for second best? Strive for excellence.
To take risks. When I wrote my book upgrade, I interviewed a wide range of successful people. From President Bill Clinton to First Lady Michelle Obama, to tennis champ Andre Agassi to fashion designer Tory Burch and so many others.
I found one common theme throughout all my interviews. They were not afraid to take risks. Most successful leaders, thinkers and innovators inherently understand that new opportunities and rewards come only after taking risks. Facebook’s motto is “Move fast and break things,” meaning, it’s okay to take a chance on several things at once. Curiosity is stifled in a risk-free environment.
If workers are afraid of getting laughed at for their ridiculous ideas, any number of important inventions won’t ever see the light of day. Our society and workplaces need to encourage more risk-taking. Innovative leaders understand that not every risk yields success, but they also don’t reprimand their teams for taking risks. They encourage them to think their ideas through and assess their potential consequences.
I always try to tackle my fears head on, I force myself into uncomfortable situations daily, whether it is the fear of public speaking, going on live television, dealing with conflict and more. I was even afraid of heights, so I decided to go skydiving and landed in a tree but I conquered my fear and moved on.
Fear can stop us from accomplishing so much in life, whether it is fear of the unknown, fear of being judged, fear of failure etc. But how boring would life be if you just played it safe all the time?
My father ingrained in us as children, the motto, “If you’re not going to do it right, then don’t bother doing it at all.” Meaning don’t do a half-jacked job, it won’t benefit anyone. His wise words always stuck with me.
There’s so much that inspires me. Anything creative, books (fiction and non-), films, independent and mainstream blogs, magazines, travel, food, intelligent and curious people.
When I interviewed President Bill Clinton he told me that his first lesson on leadership came at the age of 13 from selling comic books at a local grocery store. Earning his own way gave him confidence. He told me, “From that day on, I never doubted that I could support myself.
I learned to make sure I understood what was expected of me and do it, to be friendly with and helpful to customers, and to talk contracts. From that first job through more than a dozen other things I’ve done to earn money, I never doubted that I could make a living.
That knowledge played a huge role in shaping my identity and building my confidence. The dignity, security, and sense of empowerment that comes with knowing you’ll be able to support yourself and your family is as important to the strength of a society as its economy.”
It seems as if this celebrity-crazed generation feels entitled to get rich and be famous without any skills, special talent or expertise. I can tell you, that it doesn’t happen without persistence and lots and lots and lots of hard work
Nominated to the Women in Finance Awards in 2016, Inna Rosputnia is known as the female trader who turned $10k into $3,000,000 in just a few years of trading. She has run one of the fastest growing investment companies and was recently named “Wall Street Queen” by one of the bankers during the Women Economic […]
A legend in the music world with P!NK, Mark Schulman | The Legacy Project is an incredible musician, dynamic performer and a strategic business mind who has parleyed his success on stage into true business success. Unlocking strategies to help audiences Hack the Rockstar Attitude and Boost their R.Q. (Rockstar Quotient), your team will be […]
Mavericks is a surfing location in Northern California where storm-waves can top out at over 60 feet with many actually being recorded on the Richter Scale!! It is also the home of the Mavericks Big Wave International Surf Contest for a select few of the world’s best big wave surfers. Grant ‘Twiggy’ Baker has won […]
Trevor Mclean-Anderson is Founder & CEO of Axis House, a billion Rand turnover multinational business servicing mines with a range of highly specialised proprietary chemical products. My Definition Of Success | In the beginning, success meant the accumulation of wealth or the accumulation of recognition in one’s chosen industry. I was very lucky that early on […]
Anja Ringgren Lovén is the moving spirit behind DINNødhjæp. She decided to resign as a store manager in 2011 to travel to Africa, where she worked for three months as an observer and relief worker for DanChurchAid (Folkekirkens Nødhjælp). During her stay she experienced poverty and hunger so extreme that she in no way was […]
Ajen Sita is the CEO of Ernst & Young Africa. Ajen joined the firm in 1993 focusing on entrepreneurial growth companies. He became a partner in 1999 and was appointed head of the entrepreneurial services division in 2001. Sita is the E&Y’s South African head of audit and chairman of the South Africa’s Thuthuka Education […]
Jeremie Kubicek is the founder of the GiANT Companies (GiANT Worldwide, GiANT Impact, GiANT Partners, GiANT Capital and GiANT Experiences) and the author of Making Your Leadership Come Alive (a Wall Street Journal and INC. Magazine bestseller). They own and operate the global brands and events, Catalyst and the Leadercast. My Definition Of Success | My […]
Mark graduated with a BCompt degree from UNISA in 1993. After some years as a commodities trader, he decided to pursue a goal of becoming an entrepreneur, which skill and strength he has applied over the past several years in spearheading Blue Label’s impressive organic and acquisitive growth and international expansion. Together with his brother […]
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