As Chief Executive Officer of the Creative Class Group, Rana Florida TLP manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson – to name just a few.
She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute and The Knight Foundation.
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People who are great at what they do, have a singular drive and focus; they are dedicated and work very, very hard. They eliminate distractions and stay the course.
When I see experts work, whether it’s a scientist in his lab, an author deep in his thoughts, or a creator in studio, it truly is a one-of-a-kind experience seeing a genius in their zone.
I’ve always been curious, hungry for more information. In fact researchers say the most important question a toddler can ask is Why?
It shows that they are inquisitive and want a deeper understanding. I’m always hungry for more information. On the hunt, I read anything I can get my hands on.
I remember as a child after devouring the adult rags my father had laying around such as Time and Newsweek, I would read the packaging on boxes, the back of medicine labels, practically any household item I could get my hands on.
Then I discovered the bookstore and would lock away for hours in my room, racing cover to cover on a stack of books.
Always be excellent. Why settle for second best? Strive for excellence.
To take risks. When I wrote my book upgrade, I interviewed a wide range of successful people. From President Bill Clinton to First Lady Michelle Obama, to tennis champ Andre Agassi to fashion designer Tory Burch and so many others.
I found one common theme throughout all my interviews. They were not afraid to take risks. Most successful leaders, thinkers and innovators inherently understand that new opportunities and rewards come only after taking risks. Facebook’s motto is “Move fast and break things,” meaning, it’s okay to take a chance on several things at once. Curiosity is stifled in a risk-free environment.
If workers are afraid of getting laughed at for their ridiculous ideas, any number of important inventions won’t ever see the light of day. Our society and workplaces need to encourage more risk-taking. Innovative leaders understand that not every risk yields success, but they also don’t reprimand their teams for taking risks. They encourage them to think their ideas through and assess their potential consequences.
I always try to tackle my fears head on, I force myself into uncomfortable situations daily, whether it is the fear of public speaking, going on live television, dealing with conflict and more. I was even afraid of heights, so I decided to go skydiving and landed in a tree but I conquered my fear and moved on.
Fear can stop us from accomplishing so much in life, whether it is fear of the unknown, fear of being judged, fear of failure etc. But how boring would life be if you just played it safe all the time?
My father ingrained in us as children, the motto, “If you’re not going to do it right, then don’t bother doing it at all.” Meaning don’t do a half-jacked job, it won’t benefit anyone. His wise words always stuck with me.
There’s so much that inspires me. Anything creative, books (fiction and non-), films, independent and mainstream blogs, magazines, travel, food, intelligent and curious people.
When I interviewed President Bill Clinton he told me that his first lesson on leadership came at the age of 13 from selling comic books at a local grocery store. Earning his own way gave him confidence. He told me, “From that day on, I never doubted that I could support myself.
I learned to make sure I understood what was expected of me and do it, to be friendly with and helpful to customers, and to talk contracts. From that first job through more than a dozen other things I’ve done to earn money, I never doubted that I could make a living.
That knowledge played a huge role in shaping my identity and building my confidence. The dignity, security, and sense of empowerment that comes with knowing you’ll be able to support yourself and your family is as important to the strength of a society as its economy.”
It seems as if this celebrity-crazed generation feels entitled to get rich and be famous without any skills, special talent or expertise. I can tell you, that it doesn’t happen without persistence and lots and lots and lots of hard work
Jhonathan Florez is a Colombian air athlete who has specialises in the disciplines of Skydiving, Base Jumping and wingsuit flying. In 2012 Jhonathan impressed the world when he broke 4 Guinness World Records, by making the longest jump in human history in both time and distance. Jhonathan passed away in Swtizerland in 2015 after he […]
Jake Harriman graduated with distinction from the U.S. Naval Academy and served seven and a half years as an Infantry and Special Operations Platoon Commander in the Marine Corps. Jake believes that the “War on Terror” won’t be won on the battlefield alone, but that disenfranchisement, lack of education, and extreme poverty must also be […]
Sterling Hawkins is out to break the status quo to create what’s actually possible for humanity in our time. He has spent his career igniting new views and inspiring people to act on them. He went on to be involved with the launch, growth or investment in over 50 companies. Today, Sterling reviews over 1,000 […]
Severine Autesserre is an Associate Professor of Political Science, specializing in international relations and African studies, at Barnard College, Columbia University (USA). Severine traces civil war and endemic violence to its roots, and its resolution, in local and interpersonal conflicts. Severine Autesserre is Driven By | I am driven by a visceral hatred of violence […]
Dr Sherylle Calder is a visual skills coach and guru. She is a sport scientist and performance coach, who is also known as “The Eye Lady”. Dr Calder has helped teams win 2 back-to-back Rugby World Cups amongst many other sporting trophies and her expertise in this field has long been recognised by the top […]
Roman Rezac is a prolific South African retail entrepreneur with 25 years experience in a constantly evolving environment. He was an International knee-board surfer before he made his passion for beach lifestyle into a career. He opened his first Surf store in 1993 in Durban with borrowed capital and with hard work and perseverance he […]
Daniel Humm is a Swiss chef and restaurant owner. He is chef/co-owner of Eleven Madison Park in New York City and a recipient of three Michelin stars. My Definition Of Success | Success is waking up every day and getting to do what I love most. Cooking is both my passion and my profession and, to […]
Listed in Forbes as one of five women changing the world of VC/Entrepreneurship, Kelly Hoey is the CMO of Cuurio, a New York City based startup. In 2011, Kelly co-founded Women Innovate Mobile, the first start up accelerator focused exclusively on launching and accelerating the growth of women-founded companies in mobile technology. An angel investor, […]
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