[rank_math_breadcrumb]

Rana Florida TLP

CEO - Creative Class Group

About

As Chief Executive Officer of the Creative Class Group, Rana Florida TLP manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson – to name just a few.

Rana Florida TLP (Legacy Project)

She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute and The Knight Foundation.

Contact Us at WeSpeak Global and follow us on Facebook

Interview Questions

People who are great at what they do, have a singular drive and focus; they are dedicated and work very, very hard. They eliminate distractions and stay the course.

When I see experts work, whether it’s a scientist in his lab, an author deep in his thoughts, or a creator in studio, it truly is a one-of-a-kind experience seeing a genius in their zone.

I’ve always been curious, hungry for more information. In fact researchers say the most important question a toddler can ask is Why?

It shows that they are inquisitive and want a deeper understanding. I’m always hungry for more information. On the hunt, I read anything I can get my hands on. 

I remember as a child after devouring the adult rags my father had laying around such as Time and Newsweek, I would read the packaging on boxes, the back of medicine labels, practically any household item I could get my hands on.

Then I discovered the bookstore and would lock away for hours in my room, racing cover to cover on a stack of books.

Always be excellent.  Why settle for second best? Strive for excellence.

To take risks. When I wrote my book upgrade, I interviewed a wide range of successful people. From President Bill Clinton to First Lady Michelle Obama, to tennis champ Andre Agassi to fashion designer Tory Burch and so many others.

I found one common theme throughout all my interviews. They were not afraid to take risks. Most successful leaders, thinkers and innovators inherently understand that new opportunities and rewards come only after taking risks. Facebook’s motto is “Move fast and break things,” meaning, it’s okay to take a chance on several things at once. Curiosity is stifled in a risk-free environment.

If workers are afraid of getting laughed at for their ridiculous ideas, any number of important inventions won’t ever see the light of day. Our society and workplaces need to encourage more risk-taking. Innovative leaders understand that not every risk yields success, but they also don’t reprimand their teams for taking risks. They encourage them to think their ideas through and assess their potential consequences.

I always try to tackle my fears head on, I force myself into uncomfortable situations daily, whether it is the fear of public speaking, going on live television, dealing with conflict and more. I was even afraid of heights, so I decided to go skydiving and landed in a tree but I conquered my fear and moved on.

Fear can stop us from accomplishing so much in life, whether it is fear of the unknown, fear of being judged, fear of failure etc. But how boring would life be if you just played it safe all the time?

My father ingrained in us as children, the motto, “If you’re not going to do it right, then don’t bother doing it at all.” Meaning don’t do a half-jacked job, it won’t benefit anyone. His wise words always stuck with me.

There’s so much that inspires me. Anything creative, books (fiction and non-), films, independent and mainstream blogs, magazines, travel, food, intelligent and curious people.

When I interviewed President Bill Clinton he told me that his first lesson on leadership came at the age of 13 from selling comic books at a local grocery store. Earning his own way gave him confidence. He told me, “From that day on, I never doubted that I could support myself.

I learned to make sure I understood what was expected of me and do it, to be friendly with and helpful to customers, and to talk contracts. From that first job through more than a dozen other things I’ve done to earn money, I never doubted that I could make a living.

That knowledge played a huge role in shaping my identity and building my confidence. The dignity, security, and sense of empowerment that comes with knowing you’ll be able to support yourself and your family is as important to the strength of a society as its economy.”

It seems as if this celebrity-crazed generation feels entitled to get rich and be famous without any skills, special talent or expertise. I can tell you, that it doesn’t happen without persistence and lots and lots and lots of hard work

Interview Date

  • 2015-09-04

Country

  • United States

Gallery

[everest_form id="26923"]

View further interviews.

The Legacy Project

Ralph Steadman is a prolific artist who in his 40 year career has produced thousands of groundbreaking and influential artworks. He is an artist, writer, sculptor, cartoonist and designer who has illustrated such classics as Alice in Wonderland, Treasure Island and Animal Farm. His books include the studies of Sigmund Freud and Leonardo da Vinci, […]

The Legacy Project

Dr Marlene Wasserman is an internationally trained Clinical Sexologist & Couple and Sex Therapist in Private Practice in SA and New York and founder of the Dr Eve brand and enterprise. She is an Academic, Educator, Author of 4 books, a well known media celebrity on both TV and radio and a single Mum to […]

The Legacy Project

Ted is a keynote speaker, author of A World Gone Social: How Companies Must Adapt to Survive, three-time CEO and Chairman and Founder of SwitchandShift.com. Ted Coiné is one of the most influential business experts on the Web, top-ranked by Forbes, Inc., SAP Business Innovation, and Huffington Post for his leadership, customer experience, and social […]

The Legacy Project

Riaan Cruywagen started reading the Afrikaans news on SABC in 1975 and is regarded as one of South Africa’s iconic voices, guiding many through the turbulent 80’s and 90’s. He considers himself a truly proud South African and his legacy lives on as one of the best news anchor’s of modern times. The Legacy Project […]

The Legacy Project

Designer and Technologist Jessi Baker (b.1984) creates user-centered experiences. She is particularly interested in the relationship between individual and collective decision making and emerging technologies. Jessi studied Engineering at Cambridge University (2003-2007) receiving sponsorship from Arup Consulting engineers throughout her degree. During her time at Cambridge, she won numerous awards for entrepreneurship and design, notably […]

The Legacy Project

For justice to prevail, the application of maths, physics, pathology and chemistry needs to be applied. Methodically and meticulously, evidence must be analysed for the truth to be told. As a leading Forensic Scientist in South Africa, David Klatzow reveals his honest truth with us here: David Klatzow,  Definition Of Success | Success means to me, […]

The Legacy Project

Francisca Kakra Forson is an international freelance journalist with Voice of America and West Africa Democracy radio based in Ghana and a consultant for the Institute for Statistical, Social & Economic Research at the University of Ghana. She is also fast becoming a powerful social activist and in-demand motivational speaker with a passion for matters […]

The Legacy Project

Lance Brown author of “The Driver of Change” is a living testament to his “Creating Opportunities” philosophy and presentations. Growing up in Mitchells Plain, a Cape Town suburb where dreams rarely stretch beyond one’s street corner, Lance dared to reach for the stars. From a small seed of a basic job as a delivery driver […]

Disclaimer
The profiles and images embedded on these pages are from various interviews conducted by The Legacy Project.

These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME