As Chief Executive Officer of the Creative Class Group, Rana Florida TLP manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson – to name just a few.
She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute and The Knight Foundation.
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People who are great at what they do, have a singular drive and focus; they are dedicated and work very, very hard. They eliminate distractions and stay the course.
When I see experts work, whether it’s a scientist in his lab, an author deep in his thoughts, or a creator in studio, it truly is a one-of-a-kind experience seeing a genius in their zone.
I’ve always been curious, hungry for more information. In fact researchers say the most important question a toddler can ask is Why?
It shows that they are inquisitive and want a deeper understanding. I’m always hungry for more information. On the hunt, I read anything I can get my hands on.
I remember as a child after devouring the adult rags my father had laying around such as Time and Newsweek, I would read the packaging on boxes, the back of medicine labels, practically any household item I could get my hands on.
Then I discovered the bookstore and would lock away for hours in my room, racing cover to cover on a stack of books.
Always be excellent. Why settle for second best? Strive for excellence.
To take risks. When I wrote my book upgrade, I interviewed a wide range of successful people. From President Bill Clinton to First Lady Michelle Obama, to tennis champ Andre Agassi to fashion designer Tory Burch and so many others.
I found one common theme throughout all my interviews. They were not afraid to take risks. Most successful leaders, thinkers and innovators inherently understand that new opportunities and rewards come only after taking risks. Facebook’s motto is “Move fast and break things,” meaning, it’s okay to take a chance on several things at once. Curiosity is stifled in a risk-free environment.
If workers are afraid of getting laughed at for their ridiculous ideas, any number of important inventions won’t ever see the light of day. Our society and workplaces need to encourage more risk-taking. Innovative leaders understand that not every risk yields success, but they also don’t reprimand their teams for taking risks. They encourage them to think their ideas through and assess their potential consequences.
I always try to tackle my fears head on, I force myself into uncomfortable situations daily, whether it is the fear of public speaking, going on live television, dealing with conflict and more. I was even afraid of heights, so I decided to go skydiving and landed in a tree but I conquered my fear and moved on.
Fear can stop us from accomplishing so much in life, whether it is fear of the unknown, fear of being judged, fear of failure etc. But how boring would life be if you just played it safe all the time?
My father ingrained in us as children, the motto, “If you’re not going to do it right, then don’t bother doing it at all.” Meaning don’t do a half-jacked job, it won’t benefit anyone. His wise words always stuck with me.
There’s so much that inspires me. Anything creative, books (fiction and non-), films, independent and mainstream blogs, magazines, travel, food, intelligent and curious people.
When I interviewed President Bill Clinton he told me that his first lesson on leadership came at the age of 13 from selling comic books at a local grocery store. Earning his own way gave him confidence. He told me, “From that day on, I never doubted that I could support myself.
I learned to make sure I understood what was expected of me and do it, to be friendly with and helpful to customers, and to talk contracts. From that first job through more than a dozen other things I’ve done to earn money, I never doubted that I could make a living.
That knowledge played a huge role in shaping my identity and building my confidence. The dignity, security, and sense of empowerment that comes with knowing you’ll be able to support yourself and your family is as important to the strength of a society as its economy.”
It seems as if this celebrity-crazed generation feels entitled to get rich and be famous without any skills, special talent or expertise. I can tell you, that it doesn’t happen without persistence and lots and lots and lots of hard work
Jhonathan Florez is a Colombian air athlete who has specialises in the disciplines of Skydiving, Base Jumping and wingsuit flying. In 2012 Jhonathan impressed the world when he broke 4 Guinness World Records, by making the longest jump in human history in both time and distance. Jhonathan passed away in Swtizerland in 2015 after he […]
Oscar Monama is a director of Strategy and Marketing for I Am Emerge Pty Ltd which he co-owns. It is a creative agency that creates value for money through creative concepts, derived from observing trends in consumer living and society, while immersing clients brands within consumer’s daily life activities in order to effectively fulfill business […]
Claudio Valladares-Padua has bachelors’ degree in Business Administration and Biology. He started his graduate studies at the University of Florida in August, 1984, completed requirements for a Master of Arts degree in January of 1987 and for a Ph.D. in 1992. Claudio is a co-founder and Vice-President of the Board of IPÊ – Instituto de […]
Anthony Robles is a wrestler who won the 2010-11 NCAA individual wrestling championship in the 125-pound weight class despite being born with only one leg. He is the author of the book Unstoppable: From Underdog to Undefeated: How I Became a Champion and also a motivational speaker. Anthony Robles Key Talent | I would say that […]
Misha had the idea for Greenpop after racking up 360 000 air miles while doing an advertising job. They wanted to offset their carbon footprint but couldn’t face just handing over money – they wanted to get their hands dirty. Misha gathered like-minded individuals and started a campaign which aimed to plant 1000 trees in […]
Janet is co-founder and managing partner of Charlotte Rhys, South Africa’s leading luxurious bath, body and lifestyle range. Within 14 years the brand expanded from a single product to over 100 luxury products. Today they supply leading hotels across the world. My Definition Of Success | Success means achieving the goals you set, and it is inevitable […]
Alfredo Barsuglia is an Austrian artist. His most recent project is the Social Pool which is an eleven-by-five-feet wide pool in the Southern California desert, open for anybody to use. Alfredo Barsuglia Definition Of Success | Basically I would say success is to be able to put your ideas into realization, but in general it’s […]
Mr. Ian Moir has been the Chief Executive Officer of Woolworths Holdings Limited since November 18, 2010. Mr. Moir served as Managing Director of Retail at Country Road Ltd. since January 1, 2010, served as its Chief Executive Officer from November 2000 to January 1, 2010 and served as its Chief Operating Officer. He served […]
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