Piers Fawkes is the founder and Editor-in-Chief of PSFK.com, a go-to source for new ideas and inspiration for creative professionals. Each month, 1 million creative professionals turn to the site to unearth new ideas that enable product, service and marketing innovation. Piers also hosts conferences and salons around the world, during which he and his team bring to life the stories that are written about each day on PSFK.com. These events cater to people working at the cutting edge of cultural and business change.
The Essence of PSFK | We have these trend reports – they’re an expression of the robust analysis we do for clients like American Express and Apple. We look at certain subjects that are very interesting right now, like the future of gaming; we look at the future of real time information, the future of health, and the future of retail, which is probably our flagship.
Ideas that Excite | Our website is a go-to source for new ideas and inspiration, so everyday we mine the web and talk to people. We basically publish the ideas that excite us, 30-40 ideas a day. We also publish reports; sometimes we even do analysis. We have an events business, so we hold large conferences in London, San Francisco, New York, Singapore and we hold smaller salons and basically bring to life the conversations we have each day on the website.
On Information Sharing | We are the great sharers, before everything else. It’s been wonderful to have Twitter come along and Facebook so that the ideas could then be shared to a greater network.
Trends Of Brand Marketing | I think the two things that are coming through the retail report are: the idea of retail demands – i.e. where I want it, when I want it…and then secondly is that of the new brand champion – seeing how customers and shoppers are actually doing the work of brands. They’re being advocates for brands and being affiliates. They’re selling brand products; they’re even doing the customer service of brands.
Daily Actions and Habits | I wake up about 06h30 – 07h00. I spend about 3-4 hours researching. I spend a lot of time researching and during that time I really cut myself off. I don’t read my e-mails till about 09h00 or 10h00. I then come to the office and wor k on the website; I work with my editorial team for an hour or so. I get involved in reviewing what the consulting team are doing, talking to the events team and what they’re doing. I think my job is about the quality of thought
behind everything. My job is also to create a bridge to connect with readers, our clients and our network. So I think my job is actually to be the network for PSFK. I have to be the person going out there in the industry, telling people about what’s going on.
Best Advice | Take advantage of opportunities when they come along. You make your own luck; I think you create your own luck by working hard. Work really, really hard. It’s really rewarding. Work really hard and think about what makes people happy.
To Be Successful You Need To | Spend more time thinking about what people want. At the end of the of the day it’s trying to work out what people want, what your readers want, what your clients want, what your lecturer at college wants and then providing the answer.
On Making Money | We’re all going to have to find different ways of making money. I think the web is going to break down barriers. If you had a business which was about the restriction of information or the restriction of products, or restrictions of anything, the web is going to change that, like the music industry, like any content business. The changes that are happening to content businesses are going to happen to every business – you just have to find a different way of making money.
On Leadership | I think I set an example and then I involve people. I allow them to challenge what I did in the past, how I used to write the website, how I used to find consultancy. In the past we use to be outdated and so when I bring people in, there’s an expectation of them to meet what I did but it’s also an expectation to evolve the offering and that’s why they’re here.
Brian Biro can be described as one of today’s most sought-after professional speakers, but he is so much more. He is also a Teambuilding Speaker, a Motivational Speaker, and a Leadership Speaker with the skills, knowledge and experience to truly deliver exceptional results. Companies and organizations who are truly committed to bringing out the best […]
Elana Meyer is a former long-distance Athlete from South Africa. She won the silver medal at the 1992 Summer Olympics in Barcelona. Elana is South Africa’s fastest Marathon runner to date. My Definition Of Success | Success for Elana Meyer is to follow your heart and get others to do the same! To become the […]
Josephine MÉNDEZ-NEGRETE, associate professor in Mexican American studies at the University of Texas at San Antonio, received her PhD at the University of California, Santa Cruz. Duke University Press published Las Hijas de Juan: Daughters Betrayed as a revised edition in 2006. Her current manuscript A Life on Hold: Living with Schizophrenia, a testimony of […]
Here Clive Butkow shares his journey from humble beginnings, through a remarkable career, leading from the front and investing and growing human capital. He advises on investment in self development, being always willing to learn but also being willing to teach. Clive Butkow | Legacy Project Tackling the job generation challenge currently facing South Africa, […]
For the past two decades Dr. Robert Muggah TLP has tracked gun smugglers in the Horn of Africa and the Middle East, counted cadavers in Colombia and Haiti, and studied warlords from Congo to Papua New Guinea. Dr. Robert Muggah TLP (Legacy Project) To better understand these issues – including ways to disrupt them – […]
Ernie Els has 70 professional career victories to his name, including four Major Championships, two World Golf Championships and seven World Matchplay titles. He is ranked No.1 in all-time career earnings on the European Tour and is known as “The Big Easy” due to his imposing physical stature, along with his fluid golf swing. I […]
As an experienced branding and marketing specialist Donna Rachelson is passionate about empowering entrepreneurs and women. Donna is a guest lecturer at Gordon Institute of Business Science (GIBS) having penned three books. With a wide frame of reference, being a mother and an adventurer, here she generously shares her thoughts with us: Donna Rachelson, Definition […]
Pepe Marais is one of SA’s advertising creative icons with a track-record to make anyone in the local advertising landscape swoon with awe, admiration, and to be honest, in my case, a twinge of jealousy. Together with his business partner, he founded the award-winning, highly acclaimed and sought-after agency, Joe Public, whilst still in his […]
There are no results matching your search
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Our Mission
© All rights reserved 2025. Created using VOXEL THEME