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A nuptial maestro for almost a decade, José Rolon has made a name for himself as one of the top wedding planners in NYC. He is frequently sought for his expertise in The New York Times, Brides, Martha Stewart, Essence Magazine, and many more. Recently, he was named one of Biz Bash’s Most Influential Event Professionals. José now travels the […]
A nuptial maestro for almost a decade, José Rolon has made a name for himself as one of the top wedding planners in NYC.
He is frequently sought for his expertise in The New York Times, Brides, Martha Stewart, Essence Magazine, and many more. Recently, he was named one of Biz Bash’s Most Influential Event Professionals.
José now travels the country speaking on various topics including how to turn tragedy into your superpower, how to understand Gen Z, and how to harness the power of TikTok to market your business.
A hospitality veteran (he opened two high-end restaurants in the early aughts), José planned his own wedding at The Foundry, one of the most coveted wedding venues in New York City. Passionate about the venue, he joined their staff and quickly become a crucial and beloved member of the events team.
After making a name for himself, with his chill vibe and generous command, he left to start José Rolón Events. He now plans and executes seamless weddings that gain national recognition. Parents adore him, vendors respect him, and brides and grooms bestow their trust in him.
A busy man, Jose Rolon is a single father living in Brooklyn Heights with his three wonderful children, Avery, Lilah, and London. He is a television host, social media influencer, public speaker, and an advocate for LGBTQ+, Latinx, and BIPOC community.
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Keynote Topics
As another generation pushes the cusp of adulthood, it’s time for us to get to know Generation Z and what its clients expect from their events.
Gen Z is remarkably different from their Millennial counterparts — they are more independent, competitive, and highly tech-oriented. In this session, Jose reveals the key characteristics that define Gen Z and how we, as event professionals, can go above and beyond their expectations.
Takeaways include:
1. Why Gen Z is made up of authentic activists and what that means for your business
2. How the COVID-19 pandemic has changed their needs and how we can adapt
3. Best practices for communicating with Gen Z clients on their level
If you haven’t hopped onto TikTok yet, you’ve surely heard about it as it’s actively changing the social media landscape before our eyes.
The COVID-19 pandemic, in particular, created a space for TikTok to thrive and it’s no longer just for Generation Z — we can all use TikTok to market our businesses.
In this session, Jose will address the rapid growth of TikTok and shed light on who is scrolling through TikTok and how to create content that draws them in.
Takeaways include:
1. How to use TikTok to grow your business
2. The beauty of TikTok’s “Lo-Fi” interface and what separates it from other social media platforms
3. How to avoid falling into the trap of recreating Instagram content
Life throws us curveballs at the most unexpected moments, with no regard for your business ownership, client base, or personal life. As an entrepreneur, it can be an extremely trying time for your brand, your business, and your team.
Unfortunately, there is no handbook for dealing with these moments of grief, and it can be an overwhelming learning curve to endure.
Join José as he discusses his own experience with the life-changing loss of his husband, how grieving initially impacted his business, and how he picked himself back up and returned stronger than ever (and how you can do the same).
Takeaways include:
Stages of grief and how they impact your business, including a more technical approach to what things you need in place to avoid an absence within your brand.
Having a plan of action. What strategies to put in place to provide yourself and your business with security in the event of a loss or hardship.
What you can do to communicate with your audience and clients, whether it’s sharing the moment as part of your brand/your story or removing it from the public eye for a more private approach.
Tips for focusing on growth, support, and the future during emotional turmoil/depression and remaining business-forward as best you can. Finding the balance of growth and knowing it’s okay to grieve, including best practices for self-care.
Marrying Wellness and Weddings
In this day and age, the expectations of “getting wedding-ready” are far too focused on how one looks or what the scale reads. However, wellness goes beyond a number on the scale and is not just physical or gendered – wellness refers to emotional and mental health as well.
Planning for a wedding can be incredibly stressful and detrimental in many aspects if you don’t prioritize your health. In this topic, José will address the many ways one can take care of themselves in the days leading up to a wedding, and how to do so safely and positively, including how you can encourage your clients to do so.
Takeaways include:
Explaining how wellness refers to physical, emotional and mental health; brain, heart, and gut with examples.
Highlighting the stigma and stereotypes typically surrounding wellness as it relates to weddings.
The benefits of employing wellness techniques, as well as what to avoid.
How I’ve incorporated wellness and weddings into my business, specifically the offerings and collaborations I have for my clients.
Being a Single Parent in the Event Industry
It’s no secret that being a parent with a full-time job comes with many challenges, but being a single parent in the event industry creates an entirely new set of obstacles. From creating a work-life balance to the talk of family-friendly inclusivity in the industry, José – a widowed father of three – will walk us through what being single parent and a business owner is really like, as well as how it’s improved his multi-tasking and patience.
Addressing the challenges and how they can affect routines and day-to-day, as well as the bonuses of being a single parent. Learning how it can improve your skills and strengthen your abilities.
Tips for how to help create work/life balance that allows you to be focused in both areas.
How being in the event industry can impact parenting in a positive way from a branding and creativity standpoint.
How to involve your children in your work, and how your parenting can help benefit the industry and your community, and vice versa.
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