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David Avrin is one of the most in-demand marketing and branding speakers in the word today, and is known as The Visibility Coach. David Avrin has shared his high-energy and content-rich presentations to enthusiastic audiences across North America and around the world including recent presentations in Singapore, Bangkok, Melbourne, Brisbane, Bangalore, Antwerp, Monte Carlo, London, […]
David Avrin is one of the most in-demand marketing and branding speakers in the word today, and is known as The Visibility Coach.
David Avrin has shared his high-energy and content-rich presentations to enthusiastic audiences across North America and around the world including recent presentations in Singapore, Bangkok, Melbourne, Brisbane, Bangalore, Antwerp, Monte Carlo, London, Buenos Aires and Dubai.
In his entertaining and highly-actionable marketing presentations, David Avrin shows business owners and leaders, sales professionals, HR audiences and entrepreneurs how to do a deep-dive to ferret-out, recognize, craft and promote a truly unique and marketable competitive advantage.
Always among the highest-rated presenters at every conference, David Avrin will make you a hero for bringing him in to speak at your conference, meeting or event.
A former CEO group leader and marketing firm owner, David’s business and marketing insights have been featured on hundreds of broadcast media outlets and thousands of online and print publications around the world.
The author of three books including the acclaimed: It’s Not Who You Know, It’s Who Knows YOU! (© Classified Press).
Program Outline
Winning in Business When Everyone is Good – How to create VISIBLE advantages to become the BEST choice in a sea of good choices
Face it, for the first time in human history, everyone in business is good. So, when competency reigns supreme, how can you stand apart?
In this high-energy, content-rich, and entertaining presentation, acclaimed business marketing expert David Avrin, CSP, will show your team how to align your organizational strategy, hiring, R&D, sales, messaging and culture around your greatest competitive advantages.
Based on the lessons in his new book, Visibility Marketing (2016, Career Press), David will challenge your people to dig deep and move beyond mere high-level competency to discover and craft meaningful differentiation so you can own your space and out-message your competitors.
Key Actionable Takeaways
As a result of attending this presentation, audience members will learn:
1. How to discover, reveal or craft a meaningful competitive advantage.
2. How to move beyond mere competency and create a visible chasm between yourself and competitors
3. Why nobody wants to be the best kept secret and how you can become known for what you want
4. How to transcend commodity and become the best choice in a sea of good choices
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