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Tom and his family built Rising Tide Car Wash with the mission of employing his brother, Andrew, and others with autism for 80% of their staff. The business has become a successful chain that washes over 500,000 vehicles per year.
You might think that Rising Tide has been so successful because people have celebrated its social mission. That’s true, but the mission alone doesn’t explain the excellence that permeates every aspect of the business: service quality, customer experience, teamwork, management, and organizational design.
Put any aspect of Rising Tide’s operation against other businesses, and you’ll find they have the edge. In this session, Tom tells the inspiring, surprising reason why: The wash’s excellence isn’t in spite of their unusual workforce, but because of it.
Tom will walk the audience through how Rising Tide built a thriving business by:
Have you ever encountered a system at work that clearly wasn’t designed by someone who actually had to use it?
For most of us this is a frustrating part of our day that we simply learn to deal with. But for some, this is the difference between successful employment and being seen as incompetent in their role.
In this talk Tom will show you how designing systems, tools and processes for their users, and particularly those who struggle the most, can radically improve your business.
Tom will explain how this underutilized approach can have outsized impacts on organizational resilience, scalability, psychological safety, and accountability.
Are you struggling to find, afford or keep talent? Most companies misidentify this as a labor market problem but very frequently it is much more of a hiring process problem.
When you’re recruiting from the same sources as everyone else it’s easy to see why talent might seem scarce.
In this talk Tom unpacks how his company has a waitlist of eager to work talent for challenging frontline jobs at a car wash and how your company can discover and work with the underutilized pool of neurodivergent talent.
Learn about the many strengths people with autism bring to the workplace, how to develop a robust pipeline of barriered talent, and how to de-risk the process of hiring barriered employees.
Videos
Tom DEri has dedicated his career to unleashing human potential by creating organizational systems and culture that empower people to grow.
Tom is the Co-Founder and COO of Rising Tide Car Wash, an organization that employs over 90 individuals with autism in a successful carwash business. Tom is also the Co-Founder of Rising Tide U an organization dedicated to teaching others how to harness the autism advantage.
In partnership with University of Miami and the Taft Foundation, Tom created The Autism Advantage, the first step-by-step online course that’s designed to help parents learn how to build sustainable social enterprises that employ their loved ones with autism.
As of September 2022, Tom’s students have created over 195 jobs for people with autism in 24 businesses. Tom DEri is a Forbes 30 Under 30 social entrepreneur and the forthcoming author of The Power of Potential: How a Non-Traditional Workforce Can Lead You to Run Your Business Better.
Tom DEri deeply believes that all people have the potential to contribute to society and that businesses can improve their market position by committing themselves to unleashing this potential. Tom currently resides in Fort Lauderdale, Fl. In his spare time he enjoys traveling, reading, martial arts and scuba diving.
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Stephen Drum is a combat-tested retired Navy SEAL Master Chief with 27 years of experience leading and developing high-performance teams. As an in-demand speaker and consultant, he helps individuals and organizations develop leadership and performance strategies, so they can plan, prepare, and execute at the highest levels when it matters most. Stephen served in the […]
Jack Becker, a former naval fighter pilot turned performance speaker, whose life story is a remarkable narrative of courage, determination, and the relentless pursuit of excellence.
Chris Bertish has become a sought after global motivational keynote and TEDx guest speaker. Whether talking at corporate events or schools, his tale of overcoming obstacles to get halfway around the globe for the Mavericks competition final always has audiences clinging to the edge of their seats. There’s an authenticity to this material that makes […]
Alyson Van Hooser is not your ordinary keynote speaker. She’s a dynamic force, a beacon of inspiration, and a catalyst for positive change in the world of leadership and personal development. As a highly sought-after keynote speaker, leadership expert, and author, Alyson is on a mission to empower individuals and organizations to reach their full […]
Having delivered thousands of presentations over two decades, Jason Hewlett is the only speaker in the world teaching leadership skills, tools, and mindsets in such a powerfully unconventional way. With Jason Hewlett out-of-the-box performances of uncanny musical and comedy impressions of incredible stage legends. Jason Hewlett keynote, The Promise: Become a Legendary Leader and Discover […]
Lorne Sulcas – The Big Cat Guy is unorthodox. Definitely not your average motivational speaker. He has spoken on the world’s biggest stages. He appears on CNN. His clients include organizational giants on five continents, from NASA to Hershey’s, Tesco to Rolls Royce. Since 1996, Top International Motivational Keynote Speaker Lorne Sulcas has been ‘WOW’ing’ and transforming top […]
Angela Chee is media/communication coach, keynote speaker/emcee, creator of YOU, Amplified!®, and host of “The Power Of The Only” podcast. A former TV news anchor and reporter with more than 25 years of media experience, she’s now works with visionary leaders, executives and entrepreneurs who are ready to own their power and their voice and amplify their […]
Greg R. Baird is an engaging speaker with heart, humor, and a passion for everyone to live their best life. His background is in higher education and has spent most of his career speaking on LGBTQ+ Diversity, Equity & Inclusion with topics on allyship, anti-hate/bullying, community, acceptance, and discovering your legacy. Greg R. Baird has […]
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