Author: Kelly Swanson
From childhood through college I found Good Storytellers, I studied music as a classically trained pianist. I took lessons from masterful teachers, practiced every week, played in recitals, and did everything a good piano student does. You could put almost any sheet music in front of me, and I could play it. There was […]
From childhood through college I found Good Storytellers, I studied music as a classically trained pianist. I took lessons from masterful teachers, practiced every week, played in recitals, and did everything a good piano student does.
You could put almost any sheet music in front of me, and I could play it. There was just one problem. I hated it. Eventually I walked away from it completely.
I was chatting about this with a friend who is a musician, and I told him how puzzled I was that I walked away from that gift, and how it just didn’t make sense that I would have such talent and no desire. But he wasn’t surprised. “It wasn’t the piano that you hated,” he said. “It was the music.”
For what good if you’re skilled, and you know every part…..if the song that you sing doesn’t come from the heart?
What does this have to do with leadership? I’m getting there.
A symphony is a great analogy for an organization – the musicians representing the employees and teams – the conductor representing the leader.
Every musician and instrument is carefully chosen. Parts are rehearsed until they are flawless. And each separate note joins with the others to form a masterpiece that will wow the audience.
The musician focuses on his instrument, like the employee focuses on his job. The team of violins join together in a common goal, just as the customer service department works in tandem. Everybody reads this sheet music which shows how their individual notes and clusters of notes work together to form a song that brings value to the audience – their customer.
Just as a conductor makes sure all the pieces are moving together according to the music they are playing, a leader must do all of this AND make sure his employees care about the song they are playing. Leaders set the tone for the entire organization, much as a conductor leads his orchestra to a winning performance.
So what does storytelling have to do with leadership?
Story is the bridge between a conductor and his musicians. Leaders create the music that their employees will play, and keep them passionate about the music. Just as a conductor can’t simply expect to hand the symphony the music and they’re ready – a leader can’t just give employees job descriptions and call it a day.
Every effective leader needs to be an effective storyteller.
Why?
Because the job of a leader requires the ability to motivate and inspire a group of people to take action.
Whether it’s influencing employees, customers, or a market, today’s leader must do more than tell people what to do, but actually make them want to do it. It’s the difference in manipulation and motivation.
Now, more than ever before, employees distrust leadership. Not only that, over 70% of employees (according to the latest Gallup poll) are disengaged from their work, and if unchecked is predicted to rise to 86%. That means that over 70% of the current workforce has checked out. They just haven’t quit yet. And people who don’t care, don’t play beautiful music.
Strategic Storytelling is the skill set that leaders use to teach, motivate, and inspire their employees. It is the skill that wraps a goal in a vision and sells the vision to the people.
Story is the tool used to bridge the company to the buyer. No matter what our business or role inside that business, we’re all in the business of persuasion and influence. Story is the best tool we have to take information and deliver it in a way that has true influence.
Many leaders focus on the facts and wonder why their audience isn’t as excited as they are – when they should be focusing on the story instead. Facts tell, stories sell.
So how do we as leaders effectively utilize this tool? Listen in on the free recorded podcast below where Chip Lutz, The Unconventional Leader, and I discuss story and its application.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
No results available
ResetThe articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
EXPLORING AI: IMPACT AND ETHICS OF LARGE LANGUAGE MODELS & PERSUASIVE BOTS In the vast expanse of the digital universe, where information flows ceaselessly, and connectivity thrives, a new force has emerged, poised to reshape the very fabric of the online landscape. This force, known as Large Language Models (LLMs), is set to unleash a […]
Stop shoving Do-it-Yourself Options technology on your customer that serve you, but not them! I drop in to my local Wells Fargo branch to get a document notarized and the teller at the counter directs me to scan the QR code on the poster nearby to get on their “digital waiting list.” I say […]
Social media abounds with the hype and extraordinary news of Shackleton’s ship Endurance is patience concentrated being found in 3008 meters of water in the Weddell Sea, 107 years after it was smashed by ice in 1915. This discovery has deservedly grabbed global attention. “Men wanted for hazardous journey, small wages, bitter cold, long months […]
I promised that I would unpack my personal Habits That Help You Thrive! and give you examples of my high value, low value and time stealer habits. Keep reading to get insights into: My top 5 high-value habits Examples of each habit category High-value habits that you can add Low-value habits that can be transformed […]
What Makes Good Art? What makes art good? What makes work and business inherently good? To do good work, and create good work is something that we all want to do, right? We also want to be told that we have done something good, created something that people like and want. We want to know […]
One morning when I was on my way to school, my life changed for the better with The Power of a Vision. I was 14 years old and an eighth grader at the time, and my school was on the other side of Matlala River in Limpopo. It was quite a long walk through the […]
Rebel technologists thrive when a couple of key environmental factors are in place The first thing is budget. Making sure that you can find the necessary budget to be able to instil these changes is an ideal starting point. If you aren’t working towards some kind of return on investment, somewhere along the line, why should […]
The Role of a Virtual Emcee, a guide is the one steering you on the right course – a firm hand halting you from treading where you shouldn’t, and it’s the instructions researched and tested to provide you with the best results too. Therefore, a guide is also intrinsically necessary for the optimization of an […]
No results available
ResetOur Mission
© All rights reserved 2025. Created using VOXEL THEME