LONG LIVE THE COMFORT ZONE

I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.   Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]

Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]

Having left a secure executive position with IBM for the insecurity of starting my own business, I sometimes struggled Working From Home before expanding into ‘real’ commercial office space to accommodate staff and here are my Tips for Working From Home-or in your Own Business. Now, like many others, I find myself back working from […]

11 days ago was the last time I have been outside and even had the privilege to go for a car ride which gave me the promise of perspective. I had just returned home from the hospital, hopped up on all kinds of meds my body has never felt before, never been through surgery in […]

Last month, something happened to me at an event that hasn’t happened in well over a decade and How to Overcome the Fear of Public Speaking.  I wish it were something cool like audience members throwing money and candy at me as they cheered “Bravo!” and “Encore!”  But that’s never happened, and probably never will.  […]

Problems, obstacles or roadblocks of some kind inevitably pop up on the way to our goals. I was recently reminded of a story about a dog and rabbit that exemplifies that oftentimes, problems may not be exactly what they seem to be on the surface. It takes courage to look deeper, even though it might […]

Is email is killing your company your primary method for communicating with your colleagues? Then you have picked up a dangerous habit that is killing your company. Here’s why. 1. Email exacerbates knowledge hoarding What is your companies most important asset? Knowledge! It might not be booked to the balance sheet but your value is […]

My South Africa was not supposed to be a hit. Ingrid Jones contacted me late on a Sunday night to explain the concept and to urge me to do a ‘quick one’ for an inflight magazine. I did the piece in less than an hour and went to sleep. Next thing I heard was that […]