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How to Craft Powerful Stories that Can Drive Culture Change There is an old adage that says: If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories. I had a first-hand experience with this very early on in my career. The MD […]
I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]
If you’re a sports fan like I am, this is a great time for YOUR highlight reel! March Madness launches shortly — but today, eyes are on the free agents signing new contracts in the NFL. All-day long, sports networks are showing highlight reels of a player’s performance. However, when you examine who gets paid […]
The word strategy has become a word that often evokes fear, confusion, and in most cases stress as to how to Identifying and executing a winning strategy. The reason for it, is a strategy has often not been thought through, and the outcome has not been outlined. What I mean by that is, we often […]
Kirsten Landman Does It, and has completed the Dakar 2023 Malle Moto, coming 2nd in the women’s classification, 12th in Malle Moto and 71st overall! Saudi Arabia (16 January 2023) – Kirsten Landman has completed the Dakar 2023, and she has done it unsupported. We want to take the chance to wish her our congratulations! South […]
Howard Saunders, a leading retail keynote speaker was wrong. FORGET COVID. THIS IS THE KILLER VIRUS. I thought that the crescendo of hysteria that’s been festering like a planet sized boil in the wake of Trump and Brexit would dissipate once a serious crisis came along. It’s like we’d been massaging a giant zit with […]
One of the attractions of Work-At-Home schedule is the vision of freedom it invokes — no time clock, no time sheets, and no one to account for how you spend your time. Yes, it is an attractive proposition, but like so many attractive propositions there is a heavy downside — you are likely wasting a […]
Things to QUIT if you Ever hear that saying that says before you can grab hold of what you really want you’ve got to let go of what’s you’re currently holding on to so tightly and QUIT Starting Today? That’s what I want to talk about in this article. Those things that no longer serve […]
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