4 Rules For New Entrepreneurs

Is it that, “They dont want to work!” – or – they dont want to work for YOU? Here’s a problematic question for entrepreneurs and managers: is it that people dont want to work nowadays? Or is it that they dont want to work for YOU? Twenty years ago, I wrote that you must provide […]

When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why.  Values influence […]

I chuckled as I read the words in Kevin Kruse’s insightful book, 15 Secrets Successful People Know About Time Management: “Throw away your task list.” In my time management and Juggling Elephants training programs I am continually surprised at the number of people who still use such a list as their primary guide for their […]

I first met Julie Faupel during a week-long personal growth retreat and learnt how to get Closer to Your Customer. The retreat required a total digital detox and abstinence of any conversation related to career, work or business. Julie and I became fast friends and for me personally, the retreat experience was transformational. Fortunately, the […]

‘Quick! The business is dying! Find me the humblest possible consultant to solve the problem!’ as Experts don’t disqualify themselves. Author Allen Weiss makes this tongue-in-cheek point in his book, ‘Million Dollar Maverick.’ And it’s a good one. As we strive to position ourselves as top-level experts in our industry, a demure and deferring persona […]

Imagine this scenario: You are considered THE BEST in the world at your chosen profession – according to critics, peers, well known in the public – and suddenly you MUST change your career. Does this thought excite you, or terrify you? If it is YOUR choice, then it’s a great thing! If it’s doctor’s orders […]

Having the right mentors will help you immensely on your path to pursuing your dreams and goals, Have you got a mentor? But there are some specific rules you should follow when finding the right mentor. Y ou can’t simply pick anyone to provide you with good advice and support. Here are my six key […]

Vincent Berends is the Top 35-under-35 and founder of the Optima business group – a group of companies that bring the disciplines of accounting, administration, finance, financial planning, insurance and legal practices together, as opposed to clients having to use various professional service providers. Name: Vincent Berends (33) Region: Northern Region Job Title: Managing Partner / […]