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Founder and CEO of the Crisis Ready Institute, Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection.
Agnes is the creator of the Crisis Ready® Model and author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.
A university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU, Columbia and McGill. Her book and Crisis Ready® Model are globally recognized as having elevated industry best practice and are currently taught in dozens of higher education courses around the world, including at Harvard University.
Melissa Agnes is proud to sit on the Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police (IACP); she sat on the panel tasked with developing the International Standard for Crisis Management— Guidelines for developing a strategic capability, ISO 22361; and she is a member of the Global Advisory Council for The Institute for Strategic Risk Management (ISRM), an entity established to help world leaders understand, evaluate and strategically prepare for rising global risks.
In 2015, Melissa Agnes gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. She is also the editor of the Crisis Ready Blog, the host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
How can you empower your team to transform every issue into an opportunity to build trust, credibility, and goodwill in the organization? This seminar will give your participants answers and implementable strategies to ensure the right lens is always chosen – inspiring the right actions to transform any business issue into a powerful brand opportunity.
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Jasmine Star helps entrepreneurs build a brand and market it on social media. After quitting law school, she picked up a camera, built an internationally recognized business, and teaches others how to do the same. In addition to chasing wild dreams, Jasmine works with her husband and grumpy dog, and you’ll likely find her walking […]
Carlos Gil is a first-generation Latino marketing executive, best-selling author of “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,” international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software. Carlos’ work […]
Hanna Fitz is known for reinventions and rebranding for premium positioning for experts and bespoke brands. She has over 12 years of experience as a consultant and coach for luxury award-winning brands in travel, design, retail, service-based experts, and entrepreneurs on 5 continents globally. Thousands of people all over the world have experienced Hanna’s talks, […]
Daymond John has come a long way from turning a $40 budget into FUBU, a $6 billion fashion game-changer. Throughout his career, Daymond has continued to be an entrepreneur in every sense of the word. He is not only a pioneer in the fashion industry but a Shark on the 4-time Emmy Award winning Shark […]
Debbie Millman is a writer, designer, educator, artist, brand consultant and host of the podcast Design Matters. Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an illustrator, author, educator, curator, and host of the podcast Design Matters. […]
Lisa Tanzer journey to President of the $100 million optimistic lifestyle brand, Life is Good, started in 1990 when she joined the board of “Project Joy”, a small play therapy program for kids facing early childhood trauma in Boston. Today that little play group has evolved into The Life is Good Kids Foundation which positively […]
Business Strategist and Keynote Speaker Seth Mattison is Working with High Performance Leaders to Shape the Future of Work. After almost twenty years of studying business performance, transformation, and leadership inside some of the world’s most recognizable brands, keynote speaker Seth Mattison is helping to usher in a future of work that is more human-centric, […]
Ellie Doty has had an 18+ year career in marketing and brand building in multi-location, iconic brands across the globe including KFC, Taco Bell, Chili’s and Burger King. For the past 7 years Ellie was in the CMO position for those brands, cross-functionally crafting and executing growth and turnaround strategies, leading and building diverse teams, […]
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