Designer and Technologist Jessi Baker (b.1984) creates user-centered experiences. She is particularly interested in the relationship between individual and collective decision making and emerging technologies. Jessi studied Engineering at Cambridge University (2003-2007) receiving sponsorship from Arup Consulting engineers throughout her degree. During her time at Cambridge, she won numerous awards for entrepreneurship and design, notably winning the top prize at the Varsity Entrepreneurs competition and the NGEF international competition in Monaco (2006).
Since graduating from Cambridge she has worked in Business Strategy for both global brands and start-ups in London, UK and the USA (2007-2008) and was a Strategy Consultant for a top French firm in Paris, France (2008-2009). She joined the Royal College of Art Innovation Design Engineering course in 2009 with the ambition of designing more socially and environmentally empathic systems and experiences for consumers, sponsored by the Royal Exhibition for the Commission of 1851.
Graduating with Distinction from the Royal College of Art in July 2011. She is now embarking on a career as an Experience Designer. Her main interests lie in emerging and future technologies (particularly the ‘Internet of Things’) for creating intelligent systems and interfaces; new dimensions of experience, particularly to foster participation, transparency of information and sustainability.
Jessi Baker Is Driven By | Solving a problem. I worked for quite a few years working for large brands and I realised working to strengthen their bottom line wasn’t helping anyone, apart from a few people somewhere get very rich. I quit my job and founded social enterprise Provenance in order to contribute to solving a problem I care deeply about: Making supply chains more transparent so us shoppers can make choices that are better for the environment and society.
The Difference Between Good And Great | Commitment to being great. For a long time I worked across a lot of different fields, testing the waters in different areas I found interesting. It’s made my good a few things, and realise what I am rubbish at too. One thing I have seen when visiting and chatting to the hundreds of makers of products I have encountered through Provenance is the greatness achieved through dedication and commitment. Whether it’s mastering a craft skill or perfecting a brand message – committing to doing one worthwhile thing well is very powerful. But remember, there’s no greatness without goodness.
A Key Talent | The strength that’s helped me most, is one I have had to learn: The strength of focus. You can do anything, but not everything. Pick your problem to solve or fight to fight and follow it through, because most of the time a project or startup fails when the founder decides to give up. If you exist to solve a problem – and one problem only, you’re more likely to find a way because you’ll see it everywhere. If you change focus a lot, it’s hard to do anything meaningful, I think.
The Meaning Of Life | I guess I am still figuring this out. But I do believe it’s important to be in the service of something greater than ourselves: To progress humanity, even just a tiny bit. I think inspiring empathy and understanding so we might enable fairness for everyone brings meaning to my life.
Louis Minnaar forms one half of Albino Creations, with Werner Burger. Their amazing collaboration allows them to tackle animation, illustration and design work, and from what we can see, there is no shortage of magnificence in their work. They see beauty in things that ordinarily seem odd, and this gives them their explicit uniqueness. From […]
Malcolm Gladwell is a journalist who has been a staff writer for The New Yorker since 1996. He has written five books – The Tipping Point: How Little Things Can Make a Big Difference; Blink: The Power of Thinking Without Thinking; Outliers: The Story of Success; What the Dog Saw: And Other Adventures; and David […]
Michael Jordaan, Venture Capitalist and wine enthusiast stepped down as CEO of First National Bank, one of SA’s largest banks with a customer base of nearly nine million, in August 2013 to pursue his passion for entrepreneurship. With more than 20 years’ experience in the financial services sector and nearly a decade at the helm […]
Prof Saurabh Sinha cannot but leave an impression on those who encounter him. As one of South Africa’s great electronic engineers he has obtained his B. Eng, M. Eng and Ph.D. degrees in Electronic Engineering from the University of Pretoria (UP) having achieved both his B. Eng and M. Eng with distinction. As a published […]
Over the last 25 years Wade Bales has built a hugely successful wine brand and business for himself and his colleagues on the back of an obsession to have both unsurpassed local industry knowledge and the most intimate of personal relationships with SA’s leading winemakers. His unique wine merchant business model, which closely resembles that […]
Debbie Millman – TLP is an American writer, educator, artist, and designer who is perhaps best known as the host of the Design Observer podcast ‘Design Matters’. She is ‘President of Design’ at Sterling Brands, based in New York City, working with brands such as Pepsi, Gillette, Colgate, Kimberly-Clark, Nestlé, and Campbells. She chairs the […]
Aspen Heights began with the vision to have the best product for students. We looked across a landscape of mostly aging apartment communities and wanted to “Revolutionize Student Living.” We actually listened to students and turned that feedback into communities they love. As we’ve grown, our neighborhoods continue to change and improve, but people have […]
Lauren Bush is the CEO, Creative Director, and Co-Founder of FEED Projects, as well as the Chairman of the Board and Co-Founder of the FEED Foundation. Lauren started her work as an Honorary Spokesperson for the World Food Programme (WFP) in 2004, when she helped to launch their Universities Fighting Hunger initiative. In 2008, she […]
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