Dr. Darren Coleman

Tagline: Branding Expert

Keynote Topics

Retaining brand relevance in competitive markets is a constant challenge even the most experienced marketers face. This keynote has been designed to help your audience solve this problem by learning how to retain brand relevance through brand experiences.

Dr. Coleman’s keynotes will help your audience:

  • Know how to think about retaining relevance through brand experiences.
  • Appreciate how they should structure and scale their approach to building brand experiences.
  • Have best practice lists and guidelines they can use to manage their teams better.
  • Know where to access practical management tools that will enable them to build brand experiences with confidence and conviction.

The relentless push for short-term results makes it tough for brand marketers to deliver the sustained, long-term growth that executives also expect.

This keynote will help your audience address this issue. It has been designed to constructively challenge the audience, so they reframe and rethink their approach to growth by using their brand as a platform to drive sustainable growth.

Dr. Coleman’s keynotes will help your audience:

  • Develop a mindset which enables sustainable growth through brands at their organisation.
  • Learn how they should structure their approach to delivering sustainable brand-driven growth.
  • Empower their teams so they can get sustainable brand-driven growth right.
  • Know how to apply practical tools and templates so they start to think – immediately – about sustainable brand-driven growth in the context of their organisation.

Getting senior executives, especially the c-suite, to believe in the commercial value of brands is a frequent barrier to brand investment. But with careful thought, persistence and self-belief this issue can be addressed. This keynote will show you how.

Dr. Coleman’s keynote has been designed to help your audience:

  • Rethink how they approach selling the commercial value of brand to senior executives at their organisation.
  • Know how they should position brand as an investment not an expense, so it aligns with senior executives’ priorities.
  • Learn from best practice guidelines and case studies so they can enable their teams to convey the commercial value of brand more effectively.
  • Acquire actionable insights, tools and templates that help them become a more convincing commercial brand marketer.

How to Build Brands that Stand the Test of Time

Sustainability is now firmly on the mainstream marketing agenda. While many brand marketers appreciate the importance of unifying their brand with the sustainability agenda it can be hard to connect the two by building a sustainable brand that fosters and facilitates growth. This keynote solves that problem.

Dr. Coleman’s keynotes will help your audience:

  • Move their minds beyond equating sustainability social responsibility and environmental issues.
  • Know how they should build a sustainable brand – which lasts the test of time.
  • Obtain best practice knowledge their teams can build sustainable brands.
  • Obtain immediately actionable insights and tools that will help them build a sustainable brand.

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Talent Highlights

  • Pioneering Expertise: Dr. Darren Coleman holds a PhD in Brand Experience Management, making him a leading authority in crafting and sustaining brand relevance through exceptional customer experiences.
  • Global Influence: With over 20 years of experience, Dr. Coleman has worked with top-tier service brands across various industries, including finance, healthcare, technology, and hospitality, helping them create emotional connections with their customers.
  • Sought-After Speaker: Renowned for his engaging and insightful presentations, Dr. Coleman is a highly sought-after keynote speaker at branding and marketing events worldwide, known for delivering actionable strategies that drive brand loyalty and growth.
  • Published Author: Dr. Coleman has authored several influential books and articles on brand experience management, offering practical guidance and thought leadership that have become essential resources for branding professionals.

Travels From:

  • London, UK

Fee Range:

UK & Europe:

  • Speaking Fee: £8,000

North America:

  • Speaking Fee: $18,500

Southern Africa:

  • Speaking Fee: $5,500

Asia & Australasia:

  • Speaking Fee: $18,500

Travel Notes:

UK & Europe: Client to pay for local and domestic flights, accommodation and transfers

North America: Travel Buyout of $3,000 and client to cover local domestic flights from New York + transfers and Incidentals

Southern Africa: Client to cover international flights, accommodation, transfers and all meals

Asia & Australasia: Client to cover Business class flights, transfers, accommodation and incidentals

 

Dr. Darren Coleman is a distinguished specialist in service brand management, renowned for his expertise in helping brands maintain relevance through the strategic design of customer experiences. With a career spanning over two decades, Dr. Coleman has established himself as a thought leader in the branding and marketing industry, particularly in the realm of services.

His deep understanding of brand management, coupled with a practical approach to experience design, has made him a sought-after keynote speaker at global conferences, workshops, and corporate events.

Dr. Darren Coleman | Branding Expert

Expertise and Background
Dr. Darren Coleman’s journey into the world of branding and marketing began with an academic foundation in business and management. He holds a Ph.D. in Brand Management, where his research focused on the intricate relationship between brand strategy and customer experience. His thesis laid the groundwork for his career, as it explored how service brands could retain relevance in an ever-changing market by crafting experiences that resonate deeply with their customers.

Early in his career, Dr. Coleman worked with leading global brands across various industries, including finance, hospitality, and healthcare. His work often involved in-depth brand audits, customer journey mapping, and the development of brand experience strategies that align with business goals. These experiences honed his ability to see beyond traditional marketing tactics and focus on building emotional connections between brands and their customers.

As a consultant, Dr. Coleman has been instrumental in transforming brands by helping them pivot their strategies to prioritize customer experience. His approach is data-driven and insight-led, ensuring that every recommendation is backed by a thorough understanding of market trends, customer behaviors, and brand potential. His work with high-profile clients such as Lexus, Swarovski, and Deloitte has solidified his reputation as a trusted advisor in the branding community.

Dr. Coleman’s influence extends beyond his consultancy work. He is a prolific author and has published numerous articles and white papers on brand relevance and experience management. His insights are frequently cited in industry journals, and he has contributed to several books on branding and marketing. His publication, “Building Brand Experiences: A Practical Guide to Retaining Brand Relevance,” is widely regarded as a seminal text in the field and is used by practitioners and academics alike.

As a keynote speaker, Dr. Coleman’s presentations are known for their depth, clarity, and actionable insights. He draws on his extensive research and practical experience to deliver talks that not only inform but also inspire action. His ability to connect with audiences, whether they are seasoned marketers or industry newcomers, has made him a popular figure at conferences such as the Global Brand Forum, Marketing Week Live, and the Customer Experience Summit.

Why Dr. Darren Coleman Should Be Booked by Event Planners
Event planners seeking a speaker who can offer both strategic insights and practical advice on brand management will find Dr. Darren Coleman an ideal choice. His ability to distill complex concepts into understandable and actionable steps makes him particularly valuable for audiences who are looking to implement change within their organizations. Dr. Coleman’s presentations are not just theoretical; they are grounded in real-world experience, making them highly relevant to businesses facing the challenge of maintaining brand relevance in today’s fast-paced market.

Furthermore, Dr. Coleman’s expertise in customer experience design sets him apart from other branding experts. In a world where customer experience is increasingly becoming the differentiator for brands, his insights are crucial for companies looking to build lasting relationships with their customers. He has a proven track record of helping brands transform their customer interactions into memorable experiences that drive loyalty and growth. His talks provide a roadmap for businesses to follow, making them invaluable for senior leaders and marketers alike.

In addition to his knowledge and experience, Dr. Coleman is known for his engaging and approachable speaking style. He uses a mix of storytelling, case studies, and interactive elements to keep audiences engaged and ensure that the key messages resonate. Event planners can be confident that their attendees will leave Dr. Coleman’s sessions with a clear understanding of how to apply the concepts he discusses and with the motivation to take action.

Why Event Planners Should Use WeSpeak Global
When it comes to booking high-caliber speakers like Dr. Darren Coleman, event planners can rely on WeSpeak Global for a seamless and professional experience. WeSpeak Global is renowned for its extensive network of top-tier speakers who are leaders in their respective fields. By choosing WeSpeak Global, event planners can access a curated selection of speakers who have been vetted for their expertise, presentation skills, and ability to deliver impactful content.

WeSpeak Global goes beyond just providing speakers; they offer comprehensive support throughout the event planning process. From the initial consultation to understand the event’s goals to the final debrief, WeSpeak Global’s team is committed to ensuring that every event is a success. They work closely with event planners to match them with speakers who align with their objectives, audience, and budget, making the entire process efficient and stress-free.

Summary and Conclusion
Dr. Darren Coleman is a leading expert in service brand management, with a focus on retaining brand relevance through the experiences brands create. His extensive experience, both as a consultant and a keynote speaker, has made him a trusted authority in the branding industry. He brings a unique perspective to the table, combining academic rigor with practical experience to deliver insights that are both actionable and impactful.

Event planners looking to inspire and educate their audiences on brand management and customer experience will find Dr. Coleman’s presentations to be of exceptional value. His ability to connect with audiences and provide practical advice makes him a standout choice for conferences, workshops, and corporate events. Partnering with WeSpeak Global ensures that the booking process is smooth and that planners have access to the best speakers in the industry.

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