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We all know that the best brands engage with consumers emotionally. We also know that the sense of smell is a powerful gateway into the emotions, cutting through all the visual and digital clutter in our modern lives.
I won’t go into the science here but we often have fun exploring these basic facts and what they mean for your brand in the sensory brand workshops that I run for clients.
Many brands – across all categories and sectors – now realise the power of a signature brand fragrance to create those emotionally charged moments with their customers, across all kinds of branded touch-points (not just for retail).
Brand signature fragrances help to enhance customer experience and drive brand recall, loyalty and sales. We have lots of data to support these claims.
In the 25 years that I have been working with brands globally to exploit this potential, I have isolated 4 basic principles that you should consider
Simon Harrop is an innovative marketing expert who pioneered the idea of using the senses to create powerful marketing messages. He created the company Brand Sense -global experts in multi-sensory brand marketing- working with leading global companies like British Airways, P&G and General Motors. Simon Harrop is the man behind Brand Sense, specialising in sensory […]
Simon Harrop is an innovative marketing expert who pioneered the idea of using the senses to create powerful marketing messages.
He created the company Brand Sense -global experts in multi-sensory brand marketing- working with leading global companies like British Airways, P&G and General Motors.
Simon Harrop is the man behind Brand Sense, specialising in sensory retail, space consultancy and product development.
Before establishing the company he worked in a variety of marketing roles which led him to the breakthrough idea that the power of smell could be harnessed to create strong emotional connections between a consumer and a brand.
He formed The Aroma Company in 1993 offering brand development and promotion through the sense of smell.
Today, Sensory Branding is used across the globe by companies such as Nestle, McDonalds, Unilever, and Glaxo Smith Kline.
Simon Harrop is also a regular speaker, panel guest and contributor on the international marketing conference circuit. He has spoken at events such as Marketing Week Live, Retail Interiors, Experience in New York, The World Perfumery Congress, TED and more.
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Dr. Darren Coleman has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping services brands retain relevance through the experiences they build. Johnson & Johnson, BUPA, Dubai Properties, Maybank, Orange, Saudi Telecom Company, Ooredoo and PepsiCo are amongst the brands he has helped. Darren […]
Sir Richard Branson is an international entrepreneur, adventurer, icon, founder of the Virgin Group, the eccentric and outspoken chairman of Virgin Atlantic Airways and the founder of Virgin Records. Famous for his daring entrepreneurial style, he oversees the Virgin Group, Ltd., an extensive conglomerate encompassing over 360 companies, including recording studios, a travel business, publishing […]
Zoe Cairns is a highly respected and proficient International Social Media Speaker, Trainer, and Consultant. Specialising in many areas, but focusing on one of the many areas people do not cover when they first set out in Social Media, their Social Media Strategy. Zoe work’s with many companies, brands, and Fortune 500 companies to make […]
Finding MY Virginity is the title of Caroline Ravenall forthcoming book which reflects her passion for creating future-fit business cultures and ennobling people to live more meaningful, courageous and impactful lives. Drawing on a strategic sales and leadership background of almost 10 years in Richard Branson’s Virgin Group and 15 years of business, coaching and […]
Kevin Gaskell set out to be a Civil Engineer and worked in the construction industry on a number of high profile projects before exploring another path. Four years in management accounting gave him an excellent understanding of the numbers that make a business work. A job ad in the Sunday Times and a passion for […]
Prepare to be entertained, energised and enlightened by Geoff Ramm on a journey of memorable customer service and marketing ideas that will enthral, enthuse and most certainly inspire your teams and delegates! Geoff Ramm is the creator and author of ‘Celebrity Service’ and ‘OMG Marketing’. He is a multi-award winning speaker who has challenged and inspired […]
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