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Keynote Topics
Humanizing Your Brand in the Age of Social Media and AI
Social networks are the new norm, and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world have to face up to how they remain relevant in the choppy waters of the digital ocean.
In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead.
The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this presentation will teach you about new features and emerging platforms that will engage customers and employees.
Discover bold content ideas, learn from some of the world’s largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.
The End of Marketing emphasizes that no matter how easy it is to reach potential customers, the critical relationship between brand and consumer still needs the human touch.
Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don’t want to be sold to, they want to be engaged.
Facebook’s latest algorithm changes have sparked concern for brand and Facebook page managers-many of whom fear that their organic reach will plummet thanks to a new prioritization of interactions with family and friends.
While marketers today blame their woes including depressed organic reach and engagement on Facebook itself (“It’s Mark Zuckerberg’s fault!”) the fact remains that Facebook is one of the most powerful marketing tools on the planet – more than Google.
In this master class, you will get a detailed look into the new updates, discover how to leverage Facebook’s suite of tools & features, and learn proactive steps you can immediately take to reclaim organic reach.
We will also do live Facebook page audits as a group, and you will walk away with a checklist that you can implement immediately back at the office.
Between DJ Khaled, Kylie Jenner, and Jake Paul, today’s most prominent brands on social media are not Walmart or Nike but instead people also known as “creators.”
As traditional brands continue to experience depressed organic reach and plummeting engagement, marketers are scrambling for answers on how to stay relevant.
In this session, you’ll get an entertaining yet detailed look into the state of social media and proactive steps you can immediately use to not only survive but thrive on Facebook now and beyond.
Videos
Carlos Gil is a first-generation Latino marketing executive, best-selling author of “The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,” international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot, and BMC Software.
Carlos’ work has featured by Harvard Business Review, Inc., Entrepreneur, and Social Media Examiner in addition to dozens of trade publications.
Presently, in addition to being a contributor to Entrepreneur Magazine and Author for LinkedIn Learning, Carlos is the CEO and Founder of Gil Media Co., a Los Angeles based marketing firm which works with Fortune 500 clients including DocuSign, Western Union, Keller Williams, Hertz, Kay Jewelers, and Zales.
As a dynamic and charismatic speaker, Carlos Gil speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as Social Media Marketing World.
Carlos is also an Advisory Board member for Hispanicize, the largest U.S. Hispanic marketing conference, and diversity event.
Before working in corporate brand marketing, Carlos founded JobsDirectUSA.com as a result of a layoff in the financial services industry. Leveraging strong entrepreneurial acumen, Carlos raised awareness for his start-up through social media.
CNNMoney and other news media featured Carlos’ start-up in addition to being recognized by Fast Company in 2010 among the Top 50 “Most Influential People Online.”
Each keynote is carefully crafted for the client by Carlos Gil, with the audience in mind, in order to create a memorable experience for attendees
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Author Books | Magazine Covers
Lisa Tanzer journey to President of the $100 million optimistic lifestyle brand, Life is Good, started in 1990 when she joined the board of “Project Joy”, a small play therapy program for kids facing early childhood trauma in Boston. Today that little play group has evolved into The Life is Good Kids Foundation which positively […]
Brea Baker is an activist and writer working to build a world where joy, safety, and community are accessible to all Black people. She has a B.A. in Political Science from Yale University where she held internships with the U.S. Department of State in Botswana, Public Defender Service D.C., Co-Director of AIDS Walk New Haven, […]
Duncan Wardle is the founder of ID8 and former Head of Innovation and Creativity at The Walt Disney Company, Duncan is a renowned expert in developing innovative, magical brands, engaging stories, and creative experiences that drive results. As an award-winning global Keynote Speaker, Duncan delivers in-person and virtual speeches and Masterclass Workshops, or Consulting services […]
Katty Kay is an award-winning journalist and news anchor who brings an instinctively global perspective to her observations on American politics and global affairs – a result of having grown-up living and traveling all over the Middle East, as well as reporting from Africa, Asia, Europe, the Middle East, and the U.S. throughout her career. […]
Jay Shetty is a former monk who is now an award-winning host, storyteller, author, and viral content creator. Since launching his video channel in 2016, Shetty’s viral wisdom videos have garnered over 4 billion views and gained over 20 million followers globally. This makes him one of the most viewed people on the internet internationally. […]
Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of […]
Mara Zepeda is a Co-Founder and Managing Director of Zebras Unite, an international and intersectional hybrid cooperative creating the capital, culture, and community for the next economy. This global community of founders, investors, and are creating a more ethical, inclusive, collaborative, and sustainable approach to building businesses. Prior, Mara was the founder of a venture-backed software […]
Nadia Bilchik, President of Greater Impact Communication, is an internationally renowned communication training expert, author, keynote speaker and former television personality. She is the author of three communication skills focused books in the areas of Personal Presence, Personal Branding, Influencing and Networking. OWN YOUR NETWORK – Expert Networking In Person and Online, Maximize Your Presence […]
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