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Cam Marston is an author, advisor, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace.
His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the messages and actionable strategies memorable.
is original focus was on generational differences and their impact on the workplace and marketplace. Cam and his firm, Generational Insights, have provided research and consultation to hundreds of organizations, ranging from small businesses to multinational corporations, as well as to major professional associations.
Cam’s four books and countless articles describe and analyze the major generations of our time, explaining how generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.
In 2018 Cam Marston began a podcast called What’s Working with Cam Marston that was soon picked up by an FM radio station in his hometown of Mobile, Alabama. Cam interviews guests to understand the trends influencing their workplace, workforce and marketplace to help listeners adjust their own organizations to face similar changes.
Today, with well over 225 shows behind him, the show is now broadcast in Huntsville, Birmingham, and Montgomery, as well as Mobile. In the spring of 2022 he released a book called What Works: The Ten Best Ideas from the First 200 Episodes.
Cam also records commentaries for Alabama Public Radio called Keepin’ It Real. They’re his humorous and inspirational observations of the world around him and have won both statewide and national awards. You can find both his radio show and his commentaries on your favorite podcast app.
The commentaries have recently been converted into short, subscription-based videos to be used as inspirational and motivational weekly training content for the workplace.
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