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The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the […]
In this book Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with building brands and the need for business to dismantle, and vandalise its perceived, public-facing, persona. Brandalism The future of PR and influence, when – or if – to launch a […]
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