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The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?
The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople.
By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
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Publisher : Morgan James Publishing (September 14, 2021)
Language : English
Paperback : 212 pages
ISBN-10 : 163195458X
ISBN-13 : 978-1631954580
Item Weight : 11.2 ounces
Dimensions : 6 x 0.5 x 8.75 inches
Dan Gingiss stands as an expert in customer experience (CX). With over two decades of experience in marketing and CX, Dan has honed his craft to understand that in today’s landscape, companies no longer compete solely on price or product superiority. Instead, they vie for attention and loyalty through the delivery of exceptional customer experiences.
Having served as the Head of Digital Customer Experience and Social Media at Discover Financial Services, Dan’s insights into the importance of CX were not just theoretical but grounded in practical experience. This pivotal role provided him with firsthand understanding of how a superior customer experience strategy can propel a business ahead of its competitors.
A Pathway to Expertise
Dan Gingiss’s journey into the realm of customer experience and marketing began over two decades ago. Throughout his career, he has been driven by a passion for understanding consumer behavior and identifying strategies to enhance their interactions with brands.
Armed with a degree in marketing, Dan embarked on his professional journey, where he quickly rose through the ranks due to his innovative approaches and keen insights. His tenure at Discover Financial Services marked a significant milestone, where he spearheaded digital customer experience initiatives and social media strategies. Here, he witnessed firsthand the transformative power of prioritizing CX in shaping brand perception and driving business success.
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