After leaving her role as the founding CEO of the Interactive Advertising Bureau of South Africa (IAB SA) Josephine Buys, a dynamic and no-nonsense leader in the publishing and marketing industry in South Africa is now the new CEO for Publisher Research Council (PRC). Her interview below typifies the way she goes about life. It’s straight. It’s black or white. This is a woman who knows where she comes from and certainly knows where she’s going:
My Definition Of Success | I used to think it was success in my career, I now know it’s getting the life/work balance right.
I am driven by | Seeing others succeed.
I think my ‘MAGIC’ comes from | Having been ‘brewed’ in Ireland. I’m proud of my Celtic heritage.
The Difference Between good And Great | Work ethic. Respect for others’ valuable time.
A Key Talent | Tenacity. I firmly believe ‘failure’ is a learning opportunity and so I rarely give up. Unless, on reflection, I realise a task I have set myself is unnecessarily stressful, I recalibrate.
Characteristics Of Success |Integrity and punctuality.
Principles I live by | Treat yourself as kindly as you would treat a good friend.
Critical skills I have developed | Actively listening.
How I use my mind | Mindfulness. I have discovered that making time for mental wellbeing is just as important as keeping physically fit.
Most important lessons learnt | Do not expect others to do as you do. Meeting deadlines, delivering error free work, turning up on time etc… Humans are not all the same and if your expectations of others are too high, you will consistently feel let down.
Dealing with doubt and fear | Public speaking is known to induce fear in many, I’m no exception. However, I had an employer who also became a mentor who pushed me out of my comfort zone and onto the stage! Over the years I have learned tips to “bring the butterflies into formation” by knowing my content well, practicing, breathing steadily, enunciating and picking several friendly faces in the crowd from left to right to create flow of delivery. I still get nervous but once I’m speaking, I actually enjoy it!
Performing at my peak | Planning carefully, making sure I don’t over-promise and under deliver. Prioritising my health and wellness.
Resources I Use To Stay Inspired | Reading; whether it be immersing myself in a great novel, a favourite magazine or online. Listening to podcasts. Wise and funny peers (wisdom and laughter are valuable gifts). Taking regular breaks to get fresh air, cycling on the promenade with the ocean to inspire me is a favourite pastime.
My Future Dreams And Ambitions | To mentor young people, give them access to educational and job opportunities and inspire them to reach beyond their own dreams.
Balancing high performance with happiness and contentment | Sometimes success comes at a cost. Again, it’s about finding the balance and committing time to yourself as you would a friend or loved one.
The Best Advice I’ve Received | “No” is one no closer to a yes (in sales in particular).
Finding new talent and Motivating my team | I identify people in every day circumstances whose work ethic I admire and keep them in mind when opportunities for hiring occur. Being in the trenches with my team inspires and shows them that while I expect hard work, I lead by example and the result is a motivated and successful team.
I am inspired by | My mum, Nelson Mandela and Richard Branson. For their strength of character, wisdom and inspiration.
The Legacy I would like to leave | Access to education and job opportunities for our youth. If we can change the world for a single child, we can change the world.
Nicky Abdinor Legacy Project is an Inspirational Keynote Speaker and registered Clinical Psychologist. She is available for consultations at her private practice in Milnerton, Cape Town. Nicky travels nationally and internationally for keynote speaking events. Nicky Abdinor Legacy Project She is always commended on being a “credible” agent of change whether you are connecting with […]
Prof. Sesh Paruk has 18 Years’ experience at Senior & Top Management level in the Private and Public Sectors. She is currently supporting the Department of Public Works Turnaround strategy in the capacity of change management and culture change specialist. Prof. Sesh Paruk | The Legacy Project Sesh completed her role as the 1st HR […]
Alex Okosi is a Nigerian-born, US-educated media executive responsible for developing and launching MTV Africa (MTV Base) in February 2005. Currently, he is responsible for managing the growth and development of the Viacom International Media Networks Africa business – a multichannel portfolio that reaches over 100 million viewers and includes MTV, MTV base, Nickelodeon, VH1, […]
Patrick is a social entrepreneur. Believing in the principle of ‘doing good is good business’ he has invested in and is part of a number of successful social enterprises in South Africa including The Indalo Project; Streetwires Artist Collective; Kwalapa Organic Wholefoods Centre; Billboard Information Services & African Manga. He talks & consults regularly on […]
Janet is co-founder and managing partner of Charlotte Rhys, South Africa’s leading luxurious bath, body and lifestyle range. Within 14 years the brand expanded from a single product to over 100 luxury products. Today they supply leading hotels across the world. My Definition Of Success | Success means achieving the goals you set, and it is inevitable […]
As Chief Executive Officer of the Creative Class Group, Rana Florida TLP manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson – to name just a few. Rana Florida TLP (Legacy Project) She brings to this leadership […]
Adriana is the founder and CEO of Girls in Tech, a non-profit organization, which she launched in February 2007. As a woman in tech, Adriana’s passion lies in bolstering opportunities around the empowerment, engagement and education of women in tech. She recently launched Singapore-based start-up, HelpLearn.Asia, an eLearning platform for small and medium-sized businesses. My […]
Alan is a Chartered Accountant by profession. He joined the group in April 2012 as CEO, prior to which he was the CEO of Nolands (Cape Town and South Africa), where he served his articles and subsequently became a partner in 1998. During this time he served on several boards gaining experience in varied industries […]
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