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Nathalie Nahai is the Web Psychologist and futurist, predicts prospective developments through state of the art scientific results in neuroscience and behavioral science.
She is an expert on technology influences and has worked with clients all over the world. In her talks Nathalie Nahai uses vivid examples and engages with the attendees.
Nathalie Nahai has a background in psychology, web design and development and digital strategy, which she successfully uses to counsel companies.
She delivers scientific as well as theoretical insight regarding why and how people use the internet and other forms of technology. Through the analyses of behavioral empirical research, Nathalie Nahai is also able top suggest how people’s behavior might influence the technology and the world that we are creating together.
In 2011, Nathalie Nahai coined the term `Web Psychology´ by defining it as ‘The empirical study of how our online environments influence people’s’ attitudes and behaviours’.
Her first book, Webs of Influence: The Psychology of Online Persuasion was published by Pearson in 2012 and became a business best-seller following its selection as WH Smith’s Book of the Month. Currently, Nathalie co-hosts the Guardian’s Tech Weekly podcast, and contributes to national publications, TV and radio on the subject of online behaviour.
Nathalie Nahai’s focus is to help businesses understand how they can use psychology online to design more effective products, platforms and services.
She also informs consumers and businesses alike about how technology can be engineered to influence our decisions and behaviours, and how this can be leveraged in an ethical way that benefits both the business and their customers.
When speaking to the consuming public, Nathalie’s work delves into explaining the various ways our decisions are influenced online, and the various ways in which the internet and technology impacts our daily life.
Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”.
A favoured speaker, consultant and facilitator to Fortune 500 companies, Nathalie also serves as a behavioural science advisor and helps organisations to ethically apply behavioural science principles to enhance their business.
Having lectured at some of the world’s most prestigious institutions, Nathalie’s ability to ignite conversation and offer tools and strategies with which to harness human potential, has helped countless organisations transform how they approach business online, with clients including Google, Accenture, Unilever and Harvard Business Review, among others.
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