As Chief Executive Officer of the Creative Class Group, Rana Florida TLP manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Johnson & Johnson – to name just a few.
She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute and The Knight Foundation.
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People who are great at what they do, have a singular drive and focus; they are dedicated and work very, very hard. They eliminate distractions and stay the course.
When I see experts work, whether it’s a scientist in his lab, an author deep in his thoughts, or a creator in studio, it truly is a one-of-a-kind experience seeing a genius in their zone.
I’ve always been curious, hungry for more information. In fact researchers say the most important question a toddler can ask is Why?
It shows that they are inquisitive and want a deeper understanding. I’m always hungry for more information. On the hunt, I read anything I can get my hands on.
I remember as a child after devouring the adult rags my father had laying around such as Time and Newsweek, I would read the packaging on boxes, the back of medicine labels, practically any household item I could get my hands on.
Then I discovered the bookstore and would lock away for hours in my room, racing cover to cover on a stack of books.
Always be excellent. Why settle for second best? Strive for excellence.
To take risks. When I wrote my book upgrade, I interviewed a wide range of successful people. From President Bill Clinton to First Lady Michelle Obama, to tennis champ Andre Agassi to fashion designer Tory Burch and so many others.
I found one common theme throughout all my interviews. They were not afraid to take risks. Most successful leaders, thinkers and innovators inherently understand that new opportunities and rewards come only after taking risks. Facebook’s motto is “Move fast and break things,” meaning, it’s okay to take a chance on several things at once. Curiosity is stifled in a risk-free environment.
If workers are afraid of getting laughed at for their ridiculous ideas, any number of important inventions won’t ever see the light of day. Our society and workplaces need to encourage more risk-taking. Innovative leaders understand that not every risk yields success, but they also don’t reprimand their teams for taking risks. They encourage them to think their ideas through and assess their potential consequences.
I always try to tackle my fears head on, I force myself into uncomfortable situations daily, whether it is the fear of public speaking, going on live television, dealing with conflict and more. I was even afraid of heights, so I decided to go skydiving and landed in a tree but I conquered my fear and moved on.
Fear can stop us from accomplishing so much in life, whether it is fear of the unknown, fear of being judged, fear of failure etc. But how boring would life be if you just played it safe all the time?
My father ingrained in us as children, the motto, “If you’re not going to do it right, then don’t bother doing it at all.” Meaning don’t do a half-jacked job, it won’t benefit anyone. His wise words always stuck with me.
There’s so much that inspires me. Anything creative, books (fiction and non-), films, independent and mainstream blogs, magazines, travel, food, intelligent and curious people.
When I interviewed President Bill Clinton he told me that his first lesson on leadership came at the age of 13 from selling comic books at a local grocery store. Earning his own way gave him confidence. He told me, “From that day on, I never doubted that I could support myself.
I learned to make sure I understood what was expected of me and do it, to be friendly with and helpful to customers, and to talk contracts. From that first job through more than a dozen other things I’ve done to earn money, I never doubted that I could make a living.
That knowledge played a huge role in shaping my identity and building my confidence. The dignity, security, and sense of empowerment that comes with knowing you’ll be able to support yourself and your family is as important to the strength of a society as its economy.”
It seems as if this celebrity-crazed generation feels entitled to get rich and be famous without any skills, special talent or expertise. I can tell you, that it doesn’t happen without persistence and lots and lots and lots of hard work
Ryan “Hedgie” Sandes is a South African trail runner, who In 2010 he became the first competitor to have won all four of the 4 Desserts races, each a 7-day, 250-kilometer self-supported footrace. Being rated as one of the greatest endurance athletes of all time, his most recent victory came in the 2014 North Face […]
People: Profit: Planet: The purpose-driven ‘holy grail’ of sustainable enterprise moving forward and the beacon to which Saloni Doshi, social entrepreneur now goes about daily life as owner of EcoEnclose, based in Colorado, USA. Saloni and her team at EcoEnclose help thousands of small and medium sized businesses around the world ship their products in […]
Adrian Gore is the founder and Chief Executive Officer of the Discovery Group. He launched Discovery in 1992, with a simple and core purpose of making people healthier and enhancing and protecting their lives. Discovery has since evolved into a diversified and multinational financial services group. Discovery is widely acknowledged as a global thought leader […]
Adam Garone is the CEO & co-founder of the Movember Foundation, who are literally changing the face of men’s health, raising funding and getting involved in prostate cancer research. They have raised over R4.5billion and funded 700 men’s health projects with over 4million people involved. The Essence of Movember | The idea for Movember started over a […]
Linda Olagunju is the Managing Director at DLO Energy Resources & Founder of the Renewable Energy Forum South Africa. She holds an LLB from the University of Cape Town and an LLM in International Commercial Law with a specialisation in Oil and Gas Law from the University of Aberdeen. Linda was part of the team […]
Lee Colan Legacy Project, Ph.D., co-founded The L Group, Inc. in 1999. Lee’s passion for serving leaders enables him to deliver cut-through-the-clutter tools that elevate leaders and their teams. He was nominated for the 2013 Thinkers50 Award for best management thinker globally. Lee possesses an in-depth understanding of business, people and organizations. He blends this […]
Riaan Cruywagen started reading the Afrikaans news on SABC in 1975 and is regarded as one of South Africa’s iconic voices, guiding many through the turbulent 80’s and 90’s. He considers himself a truly proud South African and his legacy lives on as one of the best news anchor’s of modern times. The Legacy Project […]
Stephen Greene is the CEO of the international pro-social media company Rockcorps. As head of RockCorps, he has overseen the production of over 40 volunteer-exclusive concerts worldwide, featuring music artists such as Lady Gaga, Diddy and Rihanna. In 2012 the British Prime Minister, David Cameron, appointed Greene as Executive Chairman of the independent management body […]
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