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About

Linda Tucker has a vast spanse of experience which has subsequently resulted in her diverse views. Linda hailed from the realms of international marketing and fashion through a threatening life experience with a pack of lions to her devotion to the conservation of The White Lion.

After being rescued by a Tsonga medicine woman from a life-threatening encounter with a pride of lions in 1991, Linda Tucker gave up a career in international marketing to become a conservationist.

Since this time, she has dedicated her life to the urgent protection of the critically endangered White Lions, venerated as the King of Kings by African elders. Despite their rarity and cultural importance, the White Lions have no protected status and may be trophy hunted in the wild and in captivity.

Linda Tucker | Legacy Project

To ensure the survival of this legendary animal, Linda Tucker has raised millions of dollars in a long-term strategy to secure large tracks of protected wilderness territory in the heart of the White Lions’ ancestral heritage lands, in the epic-centre of UNESCO’s Kruger-to-Canyons Biosphere, one of the last viable lion ranges on the planet.

Over three decades, Linda Tucker has campaigned for the protection of lions against the legalised malpractices in South Africa’s notorious cuddle-to-kill industry. Today, it is legal to commercially hunt lions in the wild, in cages after these cubs have been petted by tourists, and to trade them as skeletons into the lion-bone trade to Asian markets.

Over this time, she has developed and launched a LionHearted Leadership™ model for humanity, inspired by the White Lions as icons of good governance, and enlightened leadership. Her pioneering initiatives include the establishment of an Academy for LionHearted Leadership,  equipping adult leaders as agents of change; and the StarLion Eco-Educational programme for emerging youth leadership, which presented to Nelson Mandela in 2007.

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