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The 2interact Communication Framework® and Profile are specifically designed and tested to assist people and companies to improve on communication.
It is unique as it was designed specifically for communication. It is not a personality framework or profile, nor is it a competency profile.
Continuous research on the framework is taking place by major commercial companies as well as well-known academic institutions.
We have had over 1 million people that have done their assessments to see what their preferences in communication are.
This framework and profile, together with appropriate workshops or coaching, will make your communication more effective. This award-winning framework forms the basis of all workshops and interventions.
Videos
Deon Basson belongs to these Categories
Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing salespeople. And the common denominator is …. The psychology of sales. Deon Basson | Sales Communication Expert Applying the right psychology is far more important than the process of selling. Running the first training […]
Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing salespeople. And the common denominator is …. The psychology of sales.
Applying the right psychology is far more important than the process of selling.
Running the first training to address this issue some people could make the shift to greater conversations while others could not. It became apparent that there was another skill salespeople need. Having spoken to numerous people, companies and academic institutions it became obvious that the key was to understand and apply how people differ. The focus at that time was to make sure that salespeople understand how people differ.
So the Psychology of Sales was born.
This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ. This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities. In 2006 this was put into practice when the first form of the 2interact communication framework was defined and used in training programs.
In 2011 Deon Basson and 2interact was conducting training with an international bank. After the training the sales director approached 2interact to run a workshop for management and executives. That was the first step outside of the sales field and the real birth of what we stand for today.
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Dr. Justin Cohen is an esteemed bestselling author and globally renowned speaker, acclaimed for his profound insights into human transformation. With a rich background in personal development, he has hosted numerous television shows and earned induction into the prestigious Speaker Hall of Fame. Armed with a doctorate in human transformation from Middlesex University, London, Dr. […]
The Power of Relationships is a totally unique keynote presentation that follows Alex van den Heever and Renias’s 25-year journey working together in the world’s most hostile environments – tracking lions, leopards, grizzly bears, jaguars and wolves. BUILDING TRUST – COHESION – PRODUCTIVITY Audiences learn how to build trust in difficult circumstances, dismantle implicit bias […]
Kurt Schoonraad is one of South Africa’s most instantly recognisable stand-up comedians and now Keynote Speaker on Sales. With his earthy humour and comedic range he connects with audiences from every corner of South Africa, not to mention internationally, even making the front page of the New York Times. The actor and comedian says that […]
Meet Richard Wright, an inspirational force to be reckoned with. Coupled with his vast experience as a top salesperson and National Training manager for SA’s premier real estate company, Richard delivers an unforgettable and powerful experience. Oh, and he is really funny and entertaining! Richard Wright is an expert on the mind and cognitive thought […]
Shelley Walters is the Founder of The Sales Counsel, a boutique Sales Enablement Solutions company based in Johannesburg, South Africa.
Property expert and highly respected Durban entrepreneur Grant Gavin wants to leave his mark on the world! Today, Grant has grown to be an influential and respected leader in the largest residential real estate group in South Africa! He is also a phenomenal business coach and sought after public speaker on the topics of entrepreneurship, […]
Femi Adebanji is a sought-after international customer service speaker and organisational excellence speaker focusing on Leadership, Change, and Motivation. A passion for helping organisations transform their service excellence levels, build truly customer centric cultures, create high-performance business cultures and evolve into brands of distinction. With over 15 years of business leadership and customer strategy experience, […]
Grant Driver is a master at people engagement and communication, making the person (or people) he interacts with, feel that they are unique and special. Grant Driver has dedicated his life to facilitating the success of others, he works in diverse industries and numerous Organisations in the areas of people engagement, personal branding, inspirational leadership, communication […]
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