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FINDING YOUR FOCUS IN THE NEW VALUES ECONOMY
The Science of Values & Influence
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with our work.
David Allison is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy.
David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the ten best leadership books of the year, and his new book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World will be published in November 2022.
David Allison spent his career working on campaigns for some of the biggest brands in the world, building an award-winning marketing creative firm, and writing three influential books on communications strategy.
All this left him questioning a fundamental concept of marketing: in a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, he wondered, why are we still using demographics to understand how target audiences behave?
David Allison sold his firm in 2015, and began work with a team of university researchers to launch, collect and analyze a half-million surveys about why groups of people behave the way they do. The data was immediately clear on two points.
First, demographics were a shockingly ineffective way to understand how groups behaved. More importantly, leveraging shared values turned out to be the most powerful way he’d ever seen to trigger behavior for anything.
Now, for the first time, there was accessible, customizable, empirical data that proved what we value determines what we do.
Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics.
And I can show my audience how to connect with those people, deep inside their hearts, like a trusted friend.
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Dr. Haley Perlus has a knowledge and personal experience as an elite athlete, coach, fitness professional, entrepreneur, Ph.D. in Sport Psychology, and overall wellness enthusiast, Dr. Haley Perlus provides her clients with the necessary mental toughness tools to achieve their highest level of performance. Dr. Haley Perlus knows what it takes to overcome barriers and […]
Bjørn Heyerdahl is an active explorer, environmentalist, biospheric designer, internationally renowned speaker, and consultant on humanitarian, environmental and development issues, and he is a Viking… an Earth Charter Viking. Bjørn descends from a lineage of Vikings dating back to 812 AD, and he indeed represents his heritage. He is also the grandson of the Norwegian […]
Neil Pasricha helps people live happy lives. He is a top-rated leadership keynote speaker, New York Times bestselling author, and positive psychology researcher focused on the relationship between happiness and leadership in business. Neil is one of the most popular TED speakers with his first TED Talk “The 3 A’s of Awesome” (2010) ranked as […]
For over 20 years, James R. Elliot has been an accomplished and sought-out leader and trainer in the fields of leadership persuasion, communication speaker, confidence, influence and rapport. Plus, he has had my own incredible transformational life journey. In the past James R. Elliot had issues with communication, authority, gaining trust quickly, and confidently contributing […]
Farrah Khan has spent two decades raising awareness about the intersections of gender-based violence and equity through education, policy, and advocacy. She is a member of the Government of Canada’s Advisory Council on the Strategy to Prevent and Address Gender-Based Violence, former co-chair of the Ontario Government Provincial Roundtable on Violence Against Women, board member […]
Samantha Bitty is a sexual health and consent educator, speaker, certified Emotional Intelligence coach and social change entrepreneur. With humour, empathy and liberation as central to her work, she uses games, drag, and media to push the boundaries of propriety and facilitate entry points into challenging conversations. samantha prioritizes art, aesthetics and accessibility to teach […]
Dale Choquette is the woman behind “The Marathon Principle”. Sixteen plus years as a Certified Professional Purchaser in the pharmaceutical industry didn’t prepare her for running marathons. It did prepare her for working with organizations who are successful and want to excel in communications, team building and leadership. Dale Choquette knows that running 9 marathons […]
Dane Jensen is the CEO of Third Factor, an acclaimed speaker, an instructor at Queen’s University and the University of North Carolina, a regular contributor to Harvard Business Review, and the author of The Power of Pressure (HarperCollins). Dane oversees Third Factor’s delivery of leadership development programs to leading firms across North America including SAP, RBC, […]
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