The # 1 Reason They Choose One Pitch Over Another

Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way.    With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.   According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]

Are we on the brink of the Un-Recession? The latest jobs report–published August 5–showed that the United States added over half a million new jobs in the month of July.   Unemployment is at or a near a 50-year low. Both points add credence to a growing number of economists who are pushing back against […]

Elon Musk Activates Starlink internet service to keep Ukrainians connected to the world. Ukraine (27 February 2022) – The Vice Prime Minister of Ukraine tweeted Elon Musk asking him to get Starlink internet into the country, and the South African-born American entrepreneur activated it immediately… reconnecting Ukrainians with the world. The Russian invasion has impacted internet […]

Defining great brand values: Five practical pointers A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand […]

Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them […]

It is difficult to conceive that 11 months on from National Lock down on 26 March 2020, our tiny business survives and feels strongly that the tide is turning. What a significant time and mighty relief for us, acutely mindful that so many are struggling desperately just to survive. Despite it not being my natural […]

Think about a baby’s laughter. It is one of the most contagious sounds when heard; you are bound to start smiling and eventually, break out in laughter, too. So, How to influence the workplace by bringing the right energy? Imagine if you could be like the baby’s laughter in your place of work. The one […]

Whatever you call them, Generation Z – the youngest generation is changing the rules, challenging our boundaries and recreating a generationally cohesive workforce!   My first job in high school was working at a grim bagel shop called the Bagel Baker. This was pre-Starbucks, where being a barista has an element of cache’. This was […]