Author: Justin Cohen
A study of 70 top European Organisations shows that that the 10th reason they Choose One Pitch Over Another is the paper proposal. That’s not to say the paper proposal is not important but most people are neglecting the #1 reason. I share it at the biggest sales conference in Europe. “I’m not sure our […]
A study of 70 top European Organisations shows that that the 10th reason they Choose One Pitch Over Another is the paper proposal. That’s not to say the paper proposal is not important but most people are neglecting the #1 reason. I share it at the biggest sales conference in Europe.
“I’m not sure our auditors have ever got applause after a pitch but that’s what happened after we applied Justin’s method, winning one of our most important deals. ” Ajen Sita, CEO, Ernst & Young
“The Pitch to Win method played a critical role in our winning this competition.” – Julian Kyula, Winner, IBM Global Entrepreneur of the Year
Dr. Justin Cohen is a bestselling author and global speaker and is one of the world’s leading experts in human transformation.
Justin has spoken, trained and coached tens of thousands of people on how to Choose One Pitch Over Another in over forty countries, providing them with powerful tools and insights to achieve lasting breakthroughs in their lives and businesses.
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The most common question I am asked when I identify myself as a mountaineer is “Why take on a challenge?” From my education as a life coach, I’ve learnt that the neurology (the brain) doesn’t like the question “Why” very much – in fact the neurological reaction is to defend, justify or shut down. This […]
How to handle COVID-19 working from home and These Three Mindsets Will Help You Thrive During Change With all of the uncertainty everyone is facing, there are three guarantees that you should expect : 1. Everything will take longer. Conferencing everyone in, trying to call into a customer service center, or waiting in line at […]
Whatever you call them, Generation Z – the youngest generation is changing the rules, challenging our boundaries and recreating a generationally cohesive workforce! My first job in high school was working at a grim bagel shop called the Bagel Baker. This was pre-Starbucks, where being a barista has an element of cache’. This was […]
Odds are good that you’re doing 10 SMALL THINGS YOU SHOULDN’T SWEAT AT WORK things to proactively manage how you present yourself at work: writing concise emails, speaking up in meetings, and trying not to make your sentences sound like questions. But when you’re in the first phases of your career, sometimes understanding office etiquette […]
Toward the end of 2020, I made a resolution to cut down on my intake of fast food. I was almost resolute never to bring another juicy slice of pizza to my lips ever again and Making Organizational Changes Stick I had always known the truth – it was counterproductive to my gym routine and one slice […]
Value is the differentiator as Great businesses are not merely built on service but exceptional service and great customer experience; and an important element of their success is the VALUE IS THE DIFFERENTIATOR they deliver to their customers. Great businesses understand that for them to thrive and survive, they need to be constantly focusing on […]
You cave to peer pressure and put your name in a contest to riding the bull. Suddenly – you win! What was a joke and dare moments before, you now see your name on the rodeo board, everyone is freaking out with excitement because you were chosen, and the exhilaration quickly turns to dread. This […]
Life has suddenly become potentially very thorny. The goal posts have shifted completely and now the Necessity is the mother of reinvention. The COVID-19 pandemic has thrust us all into a strange new world. The rules of engagement have been turned completely upside down. There is no more ‘normal’. We don’t even know where or […]
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