The # 1 Reason They Choose One Pitch Over Another

Doing good for customers is something that is inherently right. I admire purpose-driven companies.  They have a strong commitment to a noble cause that helps them avoid the pitfalls of short-termism and significantly do good for society in some way. Whatever a company’s purpose, I believe that those with integrity ensure that the golden thread […]

When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why.  Values influence […]

How to bounce back after retrenchment or a job loss. Got retrenched? Here’s how to recover and step up One of the most devastating feelings is the realization of the loss of your income. It puts you in an immediate spiral of fear, anxiety, and uncertainty. Retrenchment affects you emotionally and the whole process can […]

What’s on your resilience resume? For most people in North America, this week marks the first anniversary of the pandemic changing our lives. It started with disbelief, upheaval, and constant change and progressed to the monotony of sameness. Regardless of the phase, there has been a consistent undertone of uncertainty as to what comes next. […]

The Comeback Kids and “Misery loves company” so the saying goes – and in the age of Covid that seems to be the gravitational force that currently drives social and media conversations. Our attention is being continuously siloed toward the latest business failure, business rescue and somebody we know being adversely affected by the pandemic. […]

Some business gurus are telling people that they need to develop YOUR HIGHEST VALUE SKILL or most valuable skills.That part is right! You need to focus on the skill that will give you the highest return on your efforts.   What they got wrong is that they are teaching that it is sales. Sales is […]

Lucy Bloom is often asked how to crack the speaker circuit by aspiring professional speakers at least twice a week, so to save you buying me a coffee, here are my top ten tips for how to get your story on the stage, paid. 1. We all have a story to TELL but are you […]

When I was in high school i realized Leaders You Dont Need To Have All The Answers, there was a teacher that had a brilliant line when he was asked a question that he didn’t know the answer to in the moment. He would state: “That is beyond the scope of this course,” with a […]