The # 1 Reason They Choose One Pitch Over Another

Howard Saunders, a leading retail keynote speaker was wrong. FORGET COVID. THIS IS THE KILLER VIRUS. I thought that the crescendo of hysteria that’s been festering like a planet sized boil in the wake of Trump and Brexit would dissipate once a serious crisis came along. It’s like we’d been massaging a giant zit with […]

Defining great brand values: Five practical pointers A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand […]

This morning I woke up with a feeling of total despair as An eagle eye in trouble times…, the feeling of not doing enough. Not having enough, not knowing where to start and not knowing where I wanted to go. This uneasy feeling of negativity was so out of character and my first reaction was […]

Until someone creates a way to accurately predict the future and Beyond Disruption, there is no way to prepare your business for every change that will come its way and beyond disruption. Whether it is a pandemic that changes the economic outlook, societal trends that change consumption patterns, or machinery or infrastructure that breaks down, […]

I’m already working–virtually, of course–with clients on what comes after COVID and what the future may hold. One trend is clear: the “virtualization” of our world has greatly accelerated. Work from home, telemedicine, virtual shopping, distance learning, socializing, exercise: more activities than we might imagine will move to the virtual world during the rest of […]

Eddie Botes, Leadership and Culture Speaker wrote this article, Critical Thinking for the Adaptive Leader. VUCA is an acronym that is now well established as a description of the business world that we currently operate in. In a Volatile, Uncertain, Complex, and Ambiguous world, there is no going back to the familiar and predictable world before the global financial […]

How to handle COVID-19 working from home and These Three Mindsets Will Help You Thrive During Change With all of the uncertainty everyone is facing, there are three guarantees that you should expect : 1. Everything will take longer. Conferencing everyone in, trying to call into a customer service center, or waiting in line at […]

Drink more water! About 60-70% of the body is made of water, so drinking enough of it helps maintain the body’s fluid balance. This assists in transporting the relevant nutrients throughout the body, helps to regulate body temperature, and is a vital ingredient in good digestion. Besides flushing out toxins and maintaining regular bowel habits, […]