Author: Justin Cohen
A study of 70 top European Organisations shows that that the 10th reason they Choose One Pitch Over Another is the paper proposal. That’s not to say the paper proposal is not important but most people are neglecting the #1 reason. I share it at the biggest sales conference in Europe. “I’m not sure our […]
A study of 70 top European Organisations shows that that the 10th reason they Choose One Pitch Over Another is the paper proposal. That’s not to say the paper proposal is not important but most people are neglecting the #1 reason. I share it at the biggest sales conference in Europe.
“I’m not sure our auditors have ever got applause after a pitch but that’s what happened after we applied Justin’s method, winning one of our most important deals. ” Ajen Sita, CEO, Ernst & Young
“The Pitch to Win method played a critical role in our winning this competition.” – Julian Kyula, Winner, IBM Global Entrepreneur of the Year
Dr. Justin Cohen is a bestselling author and global speaker and is one of the world’s leading experts in human transformation.
Justin has spoken, trained and coached tens of thousands of people on how to Choose One Pitch Over Another in over forty countries, providing them with powerful tools and insights to achieve lasting breakthroughs in their lives and businesses.
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THE RISE OF THE MINI TYRANTS, we all know the type. Dress a man in a hi-vis vest, armed with a clipboard and a biro, and you’ve just built yourself a mini tyrant. You’ve licensed a tiny authoritarian to impose the rules verbatim, as he sees fit, no matter the context or circumstances. It’s worrying […]
WIFU: What’s in it for you, to read this? If you are ‘time-poor’, and therefore don’t have time to read this article right now, then simply use the acronym: BOOST© to ask yourself five questions: B = Bed- Do you wake up refreshed? O = Oxygen- Do you get enough oxygen to your brain throughout […]
On a recent flight, at almost every stop along the way, the airline I had chosen reminded me that I was flying with “the best” So can you over-compliment your CX. Airport signage told me…the CEO appearing on the pre-flight safety video told me…the flight attendant announcements told me…well, you get the picture. The problem […]
Vancouver, Canada | Disembarking On a beautiful sunny morning, the Captain brought Seabourn Odyssey alongside Canada Place in Vancouver at 7am. Long before the ship is cleared and guests are allowed to disembark, the activity begins. A massive fuel barge is brought alongside to refuel (bunker) the ship, and the quayside is lined with […]
When the brand fits, Define: giraffe. A tall, graceful mammal, Giraffa camelopardalis, generally inhabiting the society events, radio airwaves and cycling races of southern Africa. Nudge, nudge, wink wink – YES! Today, you’ll find it at the core of my personal brand identity, following an apt giraffe nickname from journalist and designer Craig Jacobs back in […]
When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why. Values influence […]
In this age of constant digital innovations and disruption with the future of events, the value of digital elements across the board has become evident. With continuous learning and development, digital activities have become ingrained in the fabric of humanity. However, it is vital, especially, in the age of information that brands and organisations lead […]
In April, 2020 I wrote an article describing four possible scenarios for how the The Coronavirus Scenarios could play out: “Much Ado About Nothing”, “The Camel’s Straw”, “Spain Again” and “Walking the Tightrope”. At the time the cumulative number of global cases was 2 400 000 and deaths 165 000. Seven months later, the figures are 60 000 000 and […]
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